mobile monday brussels: solomo - porter novelli
DESCRIPTION
Porter Novelli's presentation on SoLoMo, by Danny Devriendt. Mobile Monday - December 12th.TRANSCRIPT
Social
The term social refers to a characteristic of living organisms. It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.
Social
aware of it or not, does not matter
Social
Voluntary or involuntary,Does not matter either
Web 1.0 Web 2.0 Social Web
YOU are Social
YOU are a Social Object
10 billion
SoLoMo
We are Social objectsIn a connected
world
If you want to live in the water,make friends with the crocodiles…
Nigerian Proverb
Who?Where? What?Why?
ENGAGEMENT @ THE MOMENT OF INFLUENCE
Augmented reality
A type of virtual reality that combines real and imagined images in a real-time session.
One or two line Divider
The new Social
social connected
object
Social
The term social refers to a characteristic of living organisms. It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.
interaction
Danny’s Law
Without social interaction
Your business is death
The power of social
EARNED VALUE
BUSINESS AREA
Marketing/PR E-Commerce Service/Support Innovation Customer Experience
Insights Social Marketing/ PR Insights
Social Sales Insights Social Support Insights Innovation Insights Integrated Customer Experiences
Social Engagement • Rapid Social Marketing Response
• Crisis Communications• Proactive WOM
• Rapid Social Sales Response
• Group Social Shopping
• Proximity influence/marketing
• Location-Based Marketing
Rapid Social Support Response
Crowd-sourced:• R&D• Branding• Advocacy
• Influencer Mktg./VIP Experiences
• Blogger Outreach
Sustained Social Engagement
Brand Communities Social Commerce Product Support Communities
InnovationCommunities
Loyalty Programs
ROI • Social Sentiment Monitoring
• Social Campaign Tracking• Crisis Resolution
Lead GenerationSocial CurrencyProduct Advocacy
Support Resolution NPDAdvocacy
InfluenceLoyaltyAdvocacy
Alice came to a fork in the road.“Which road do I take?” she asked.“Where do you want to go?” responded the Cheshire cat.“I don’t know,” Alice answered.“Then,” said the cat,” it doesn’t matter”
@dannydevriendt