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Multi Purpose Solar ChargerTeam Member:Aman SrivastavaAkansha GargGhazal ArifJeetesh KumarTushar Jain

Twilight is the first company concerning with the manufacturing Solar Charger. Twilight is a name that signify quality

Introduction:

Our product is unique in sense that it can charge Mobile, I-pod, Smart phone, Cameras, Laptops, MP3 playerIt is also at the same time a product for those people who face a lot of power cut problem

Solar Charger Innovation:

Product Verities

Our vision is to become Indias number one Leader in Solar charger seller this is underpinned by our dedication to continued improvement across all areas of the business.

VISIONOur goal is to ensure that important values such as quality,durability, and service are delivered to our consumers in the 21st Century.

GOALMarketing ObjectivesTo create product awareness among customersTo achieve sales of @ lakh unit in 1St yearTo create a good distribution channelFinancial Objectives To Achieve break even in the initial year of its inceptionOBJECTIVESMobile Chargers Prepare for Their Day in the Sun (April 24,2013)Market for Green Gadget Chargers BrightensA solar-powered charger for every kind of user (July 29,2013)Few users Not easy available all over People are willing to pay and extra amount for the Solar Charger

Current Market Situation:

Product Design CycleResearchConceptDesignDesign DocumentationProductionDevelopmentengineeringprototype Effort to increase a companys precision marketing. We have done the segmentation on the basis of the following variables:GeographicDemographicPsychographicBehavioral

Market SegmentationGeographic :Different segmentation according to areas, states, regions and markets. E.g. Mumbai, Noida, ert.Demographic:Divide people according to Age, Income, Social Class, Occupation. Psychographic:To analyze the psyche of the people we divide them in social class, life style and personality .Behavioral:Behavioral segmentation divides buyers into groups based on their knowledge, attitude, uses or responses to products.

Income Group:We will be targeting all income groups who should afford easily.Youth:A huge potential market for this product lies with youth whom we will be Specifically targeting Road shows to be held as part of the Add time campaignTravelers:It is also available in mini-size, so it will be highly convenient to carry along during large journeys or trips.

Targeting:

Positioning is what the customer believes about your products value, features, and benefits.By benefits:Through positioning we will tell our customer how many benefits they can get from our product.By use or application: The different purpose from the same product. Use for a mobile or a laptop By user: Every one who forget to charge there gadgets can be a user.By product or service class:It is positioned at a cost alternative to the competitors , while it provides better service and charges quickly.

Positing Strategies:

Competitors SellingDongguan Arun Industrial Co. LtdMaa Sharda Electronic SystemEVIOEvakiSuntekPlatform Selling Solar Charge:Flip kartOlexSnap DealCompetitorsPhase 1 (In first 4 month)Production at our plantProduct launch starts from Mumbai and followed by New DelhiTo create distribution channel of 400 retailersMonthly sales review at HO in MumbaiMarket SurveyPhase 2 (In next 8 Month)To increase operation in other 7 major cities1100 new retailer to be appointedR and D on new product range to be beginFuture Demand estimation to be done on the basis of past surveyAction PlanPhase 3Launch of Combi-electri ChargerMarket Survey for consumer responseProduct variants (charger with high power)Going Global

Retailers Direct SellingOnlineAgents Distribution ChannelLabour ProductivityGovernment Rules, Availability of suppliersLand Cost

Location Strategy Product- Multi Purpose ChargerPrice- Rs1200/- to Rs5000/-Place- Retail Sale, Bulk Sale,Marketing MixAdvertisingany paid form of non-personal presentation of ideas, goods or services by an identified sponsorPersonal Sellinga paid form of personal presentation of ideas, goods or services by an identified sponsorPublicityany unpaid form of non-personal presentation of ideas, goods or services Sales Promotionan activity and/or material that acts as a direct inducement, offering added value or incentive for the product, to resellers, consumers or employeesOnline Promotion (Marketing Communications) MixIncrease sales/spread AwarnessStimulate impulse and reminder buyingRaise customer trafficInform customers about goods and servicesEnhance customer relationsMaintain customer loyaltyHave consumers pass along positive information to friends and others

Promotional ObjectivesPricing Strategies

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