socialsafe for smes/smbs - v1
DESCRIPTION
SocialSafe is your business social media library. SocialSafe creates a full archive of all your Facebook, Facebook Pages, Twitter, LinkedIn, Google+, Blogs, Instagram, Pinterest social media posts, interactions and followers, to meet your legal compliance needs. In addition SocialSafe provides excellent capabilities to support engagement monitoring across your social media use with Search, Insights and more. As social media use increases throughout your organisation SocialSafe is THE cost-effective tool to support both regulatory compliance and engagement monitoring.TRANSCRIPT
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential1
98% of businesses in U.S. are using Social Media22% of U.S. internet time is spent on Social Media
An introduction to your
Social Media Compliance Requirements
From Julian RangerChairman & Founder
Nielson NetView June 2010Software & Information Industry Association Report Feb 2013
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential2
For any one of these reasons you need:
• a Social Media Policy defining best practice for your organisation
• a record of all social media activity undertaken by or on behalf of your business
• to anticipate legal & regulatory requests
• to monitor internal activities too
#susanalbumparty
Some of the potential legal issues with SocialMedia use:
• Regulated industry compliance with regulations
• Confidentiality breaches, data protection
• Inc early release of protected information (e.g. Netflix, M&S)
• Inc customer data
• Copyright, Trademark & IP infringement
• Use of data gathered from social networks
• Privacy, defamation security, IP, employment practices
• Inappropriate use
• Libel, offensive, defamation, harassment (sexual & other),
discrimination
• Regulated inappropriate use
• Inc. Unfair promotional claims/advertising activities & disclosing
company you work for when tweet promotion or someone endorses
you for money
• CAP code & Legislation
• Sweepstakes/competition re T&Cs needed, & ensure not contravene
gambling laws
• Negligence
• Assuming a duty, not following through
• Contract implication - ending up in inadvertent enforceable contract
Example non-legal internal issues with SocialMedia use:
• Ownership of brand profiles, contacts and tome of brand
• Information leaks, confidential and sensitive
• Password security
• Rants, swearing, inappropriate comments
• Company/personal account boundaries & rules
Why is Social Media Compliance an issue you need to be aware of?
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential3
Send out messagesPeople engageYou respond
A Social Media Workflow
Transmit Mentions EngagementPeople mention youor talk about youYou respond
What affect does this engagement have on you?
RecordMeet your legal social media archiving needs
• SMEs have a variety of tools to use to Transmit social media messages and to monitor what others are saying about subjects of interest/their company
• However, for Engagement Monitoring there are few that cover all channels
• Those that do are generally complex and costly
• For Recording most do not provide ability to actually look at recorded data
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your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential4
Use SocialSafe to simplify your dispersed Social Media Workflow
Send out messagesPeople engageYou respond
Transmit Mentions EngagementPeople mention youor talk about youYou respond
What effect does this engagement have on you?
RecordMeet your legal social media archiving needs
• SocialSafe creates your Business’ social media library for each user
• Every tweet, post, friend, follower, like, comment ...
• Aggregated into one private offline archive and library that you own and control
• Browsable, searchable, accessible - do more!
• Currently supports Facebook, Facebook Pages, Twitter, LinkedIn, Google+, RSS (Blogs), Instagram, Pinterest and Viadeo
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential5
How SocialSafe works
Users’ content is ONLY stored on their own PCs or Macs making SocialSafe the only solution that fully adheres to all social network terms of use and provides 100% user privacy
Consolidated library view of all your social
network profiles
All data organised into separate accounts/media types and aggregated for
display & interaction
Search across multiple social
network profiles instantly
Plus: Insights & Collections to provide efficient tracking and organisational tools
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential6
Calendar Journal Photos Contacts
Centralise and record all your social network data
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential7
Most engagement Most active Reach Export
Get Insights and monitor engagement
In our world every business can own, control and do more with their social interactions
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential8
SocialSafe will become your social media library for you and your business
Recording and engagement monitoring
for your dispersed social media users
Donna Serdula, Founder of Vision Board Media The mere fact that it aggregates all of your social networks is amazing. I really love SocialSafe for its search .. it's so hard to find anything on Facebook
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential9
We've secured hundreds of thousands of social network accounts and are loved by thousands of social media experts
Michelle Dear, Editor, Richmond PublishingI honestly don't understand why your product isn't listed as "best of the best" in social media backup utilities
David Blumenstein, Founder & Director of TekworksThanks for helping me round up all my social media data, its like herding cats, but you guys let me do it economically #relief
DocMurdock, CEO of DocMurdock.com & Former PIXAR Macintosh Systems EngineerFirst Impression: HOLY CRAP!!! This ROCKS! More later in a full review. Quick, easy...Very COOL. Definitely DocMurdock Approved!
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential10
• You must record your social media activities and engagement
• Most tools are complex, expensive
• SocialSafe is an essential app for all social media users
• Enables assurance and compliance monitoring & enforcement
• Adheres to social network terms & condition
• Cost effective, and minimal training requirement
In Summary
• Creates an archive record of all interactions
• consolidated across multiple accounts
• available off-line
• Creates an address book of fans, followers, contacts
• Provides a search capability across all data
• Provides smart export options for analysis
Incredibly cost effective! £20 per user, per year
Recording and engagement monitoring for your social media users