socialsafe - essential social media app for businesses

your library of you - socialsafe.net

© 2013 Social Safe Ltd Private & Confidential1

98% of businesses in U.S. are using Social Media22% of U.S. internet time is spent on Social Media

An introduction to your

Social Media Compliance Requirements

From Julian RangerChairman & Founder

Nielson NetView June 2010Software & Information Industry Association Report Feb 2013



For any one of these reasons you need:

• a Social Media Policy defining best practice for your organisation

• a record of all social media activity undertaken by or on behalf of your business

• to anticipate legal & regulatory requests

• to monitor internal activities too

#susanalbumparty

Some of the potential legal issues with SocialMedia use:

• Regulated industry compliance with regulations

• Confidentiality breaches, data protection

• Inc early release of protected information (e.g. Netflix, M&S)

• Inc customer data

• Copyright, Trademark & IP infringement

• Use of data gathered from social networks

• Privacy, defamation security, IP, employment practices

• Inappropriate use

• Libel, offensive, defamation, harassment (sexual & other),

discrimination

• Regulated inappropriate use

• Inc. Unfair promotional claims/advertising activities & disclosing

company you work for when tweet promotion or someone endorses

you for money

• CAP code & Legislation

• Sweepstakes/competition re T&Cs needed, & ensure not contravene

gambling laws

• Negligence

• Assuming a duty, not following through

• Contract implication - ending up in inadvertent enforceable contract

Example non-legal internal issues with SocialMedia use:

• Ownership of brand profiles, contacts and tome of brand

• Information leaks, confidential and sensitive

• Password security

• Rants, swearing, inappropriate comments

• Company/personal account boundaries & rules

Why is Social Media Compliance an issue you need to be aware of?



Centralised accounts

You have presences on the networks owned and managed by your team

Social media use is expanding

- no longer just centralised

- also dispersed through an organisation

Dispersed accounts

Many different accounts on the same networks owned and managed by a variety of representatives

Meeting your social media compliance requirements has until now been incredibly difficult and time consuming

Fairly easy to manage Much harder to manage



Send out messagesPeople engageYou respond

A Centralised Social Media Workflow

Transmit Mentions EngagementPeople mention youor talk about youYou respond

What affect does this engagement have on you?

RecordMeet your legal social media archiving needs

• For your main corporate accounts you may use various tools to achieve this workflow

• Comprehensive, though expensive and require significant training



The BBC has over 500 dispersed business accounts on Twitter alone

And that doesn’t count all their employees who use social media and refer to their BBC roles




A Dispersed Social Media Workflow


What affect does this engagement have on you?


• As Social Media use spreads throughout an organisation:

• Central tools are no longer applicable

• Password/username combinations are only known locally

• Need cost effective tools, with minimal training burden

? ?



Use SocialSafe to simplify your dispersed Social Media Workflow



What effect does this engagement have on you?


• SocialSafe creates your Business’ social media library for each user

• Every tweet, post, friend, follower, like, comment ...

• Aggregated into one private offline archive and library that you own and control

• Browsable, searchable, accessible - do more!

• Currently supports Facebook, Facebook Pages, Twitter, LinkedIn, Google+, RSS (Blogs), Instagram, Pinterest and Viadeo



How SocialSafe works

Users’ content is ONLY stored on their own PCs or Macs making SocialSafe the only solution that fully adheres to all social network terms of use and provides 100% user privacy

Consolidated library view of all your social

network profiles

All data organised into separate accounts/media types and aggregated for

display & interaction

Search across multiple social

network profiles instantly

Plus: Insights & Collections to provide efficient tracking and organisational tools



Calendar Journal Photos Contacts

Centralise and record all your social network data



Most engagement Most active Reach Export

Get Insights and monitor engagement

In our world every business can own, control and do more with their social interactions



SocialSafe will become your social media library for you and your business

Recording and engagement monitoring

for your dispersed social media users

Donna Serdula, Founder of Vision Board Media The mere fact that it aggregates all of your social networks is amazing. I really love SocialSafe for its search .. it's so hard to find anything on Facebook



We've secured hundreds of thousands of social network accounts and are loved by thousands of social media experts

Michelle Dear, Editor, Richmond PublishingI honestly don't understand why your product isn't listed as "best of the best" in social media backup utilities

David Blumenstein, Founder & Director of TekworksThanks for helping me round up all my social media data, its like herding cats, but you guys let me do it economically #relief

DocMurdock, CEO of DocMurdock.com & Former PIXAR Macintosh Systems EngineerFirst Impression: HOLY CRAP!!! This ROCKS! More later in a full review. Quick, easy...Very COOL. Definitely DocMurdock Approved!

http://services.socialsafe.net/immediatefuture/clkn/http/www.youtube.com/watch?v=U8MQhhkMrVI&feature=youtu.be

http://services.socialsafe.net/immediatefuture/clkn/http/www.youtube.com/watch?v=U8MQhhkMrVI&feature=youtu.be

https://www.facebook.com/socialsafeapp/posts/10151206214850665

https://www.facebook.com/socialsafeapp/posts/10151206214850665

https://twitter.com/davidavdavid/status/228085359672700929

https://twitter.com/davidavdavid/status/228085359672700929

https://twitter.com/docmurdock/status/281089863699296256

https://twitter.com/docmurdock/status/281089863699296256



• Bespoke internal social networks

• External corporate social network apps

SocialSafe can be tailored to include:

IBM Connections



Enterprise option

An Enterprise Option can be provided to regularly ‘sweep’ all

local SocialSafe Libraries to a central aggregated library held

on your own server

This provides

• Central social media records across company

• Web viewer provides

• Cross company search & engagement monitoring

• Identification of best practice

• Combined follower/interaction information

• ....more

Enterprise server/viewer



• You must record your social media activities and engagement

• Most tools are complex, expensive and not easily applicable to dispersed employees

• SocialSafe is an essential app for all social media users

• Enables assurance and compliance monitoring & enforcement

• Adheres to social network terms & condition

• Cost effective, and minimal training requirement

In Summary

• Creates an archive record of all interactions

• consolidated across multiple accounts

• available off-line

• Creates an address book of fans, followers, contacts

• Provides a search capability across all data

• Provides smart export options for analysis

Incredibly cost effective! £20 per user, per year

Recording and engagement monitoring for your dispersed social media users



• Competitive positioning

• Management

• Branding Opportunities

Back up

We set out to see where SocialSafe sits in the

social network support ecosystem

We awarded points to each service based on:

• networks supported

• depth of network support

• data accessibility

• ability to examine data

• platforms supported

• export options



Competitor Analysis

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Competitor Analysis - Leading & widening the gapNetworks)&)Dep

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$60/yr

Traje

ctory

Uniquely 100% privateUniquely complies with Network TOS

$30/yr

$480/yr

On request

Backup Journal/B2B Archive Do More

& more

Manysocial

networks

Fewnetworks

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Julian RangerFounder & ChairmanChartered engineer, serial entrepreneur, angel investorFounded STASYS (Military comms, C4I & ATM consultancy) in 1986. Grew to 230 staff in UK, US, Australia, Germany & sold to Lockheed Martin in Feb 2005

Roger GoscombFounder & CEO (FD & Ops)Ex-Bus Ops manager, STASYS & Lockheed MartinPrevious start-up experience in cellular ops, Eastern EuropeRetail & building supply experience

Fraser DavidsonNon-Exec Director Preparation Capital

Rory Donnelly, VP Sales & Marketing (CEO designate) Senior VP European Publishing, THQ responsible for $270M sales & $83M incomeMD France, Konami building from start-up, previously in Japan responsible for international PC games sales

Pascal WheelerFounder & Creative Director CEO & Founder of Raffle.itPreviously built up and sold small oem software distribution company. Main areas of expertise are app design and user experience

Jonathan HillNon-Exec Director1minus1 web developers

Current Senior Team



• Give away free product

• Increase your social media user bases

• Enhance your follower/visitor engagement

• Improve your brand loyalty

• Generate buzz

• Create new touch points

• Collect customer data

• No significant investment

Branding Opportunities

socialsafe - essential social media app for businesses

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