socialmediawk6

taylornick.com

Problem:

Many people don’t know how Social Media can benefit their business.

Many don’t have the time to use it, or are intimidated by it.

Businesses aren’t staying current in today’s market.

taylornick.com

Mission – be a cost-effective way to make any business stand out.

Vision – help clients have a competitive advantage over their competition using new strategies.

Value – We do all the work for you, and make YOU look like an expert!

Strategy – We have lower costs, more customizable packages, and more one-on-one interaction with clients than our competition.

Solution

taylornick.com

Social Media Benefits:Inexpensive or FREE marketing, increased brand recognition, easy

networking and communication with more customers!

Over 50% of the world's population is under 30-years-old, and 96% of them have joined a social network!

In the U.S., Facebook gets more weekly traffic than Google.

Industry

taylornick.com

We will target clients that:

- understand the benefits of social media.- understand why they NEED it.

- don’t have time for it.- are intimidated by it.

- understand that print or TV advertising isn’t working anymore.

We are NOT targeting clients that don’t see the benefits of social media, or that expect to see immediate results.

taylornick.com

We will set ourselves apart by having very competitive prices and by communicating one-on-one with customers.

Our TOP competitors would be:Let’s Get SocialKate Buck Jr.

Sean MalarkeyLewis Howes

Our competition advertise mostly online. We plan to advertise online, but also to send out postcards in the mail to reach potential clients

that AREN’T online.

taylornick.com

Business Model:Provide a service for clients that brings in more business without them doing ANY work.

Help clients keep their business current with cutting-edge marketing strategies.

taylornick.com

2011 Quarter 1 Quarter 2 Quarter 3 Quarter 4

Sales $13,036 $13,036 $13,036 $13,036

Expenses:

Web Host $7.75 -- -- --

Flash Site $29.70 $29.70 $29.70 $29.70

Stationery $21.55 -- -- --

SocialOomph $80.91 $80.91 $80.91 $80.91

Lunch Meeting $250 $250 $250 $250

Total Expense: $389.91 $360.61 $360.61 $360.61


Sales $18,898 $18,898 $18,898 $18,898

Expenses:

Web Host $7.75 -- -- --

Flash Site $29.70 $29.70 $29.70 $29.70

Stationery -- -- -- --

SocialOomph $80.91 $80.91 $80.91 $80.91

Lunch Meeting $312.50 $312.50 $312.50 $312.50

Total Expense: $430.86 $423.11 $423.11 $423.11


Sales $30,106 $30,106 $30,106 $30,106

Expenses:

Web Host $7.75 -- -- --

Flash Site $29.70 $29.70 $29.70 $29.70

Stationery -- -- -- --

SocialOomph $80.91 $80.91 $80.91 $80.91

Lunch Meeting $375 $375 $375 $375

Total Expense: $493.36 $485.61 $485.61 $485.61

taylornick.com

Ratios 2011 2012 2013Gross Margin Percentage (Sales-COGS)/Sales

0.972 0.977 0.984

Net Operating IncomeSales Expenses/Sales

0.028 0.022 0.016

Net Profit MarginNet Profit/Sales

0.777 0.782 0.787