AGE OF THE CONSUMERThe connected consumer is in control, well informed and has so much choice

Connect consumers to each other in communities and you connect them to your brand

Consumer experience is now a key differentiator among competitors

* I did not finish this book (as usual) Source: Forrester

*

Source: McKinsey & Forbes

Seeking CMOs: Must Know Big Data

and Digital Marketing

The most sought after marketers today are

experts in Big Data and Digital Marketing.

DIGITAL DATA BATTLEFRONTS

1.INNOVATION

2.COMPETITION

3.PRODUCTIVITY

1. INNOVATION

Data capture from web sites, email, mobile, social, digital entertainment and offline

Data storage, categorisation, search, analytics, sharing and visualisation

New product, services and business models

Source: Green Hat Design

DEVICE PROLIFERATION

Source: Forrester

New analytics based on public data

Competitor and market sectors reports

Creating industry benchmarks

‘Battle of the Brands’ #mobile

We offer Audits, Analysis & Action Plan

2. COMPETITION

MOBILE MARKET - FACEBOOK

Company Fans PTAT PTAT/Fans %

Avg. PostPer Day

Avg. LikesPer Post

O2 Ireland 65,742 3,297 5% 0.92 466.8

Meteor 115,133 9,656 8.4% 1.07 58.1

Three Ireland 36,002 141 0.4% 0.35 17.5

Vodafone Irl. 110,115 1,430 1.3% 0.17 75.8

Ireland, Jan ’13 - Feb ‘13

FACEBOOK TOP STORIES

MOBILE MARKET - TWITTER

Company Followers Following Avg. TweetPer Day

Avg. ReplyPer Day

O2 Ireland 17,537 9,868 43 40.6

Three Ireland News 13,678 10,890 1.2 0.5

Three Ireland Online 3,332 1,122 21.9 20.5

Vodafone Ireland 26,889 3,948 32.2 31.3

Meteor Mobile 23,743 4,368 53.7 49.9

Ireland, Jan ’13 - Feb ‘13

TWITTER TOP STORIES

MOBILE MARKET ANALYSIS

FACEBOOK ANALYSIS (SAMPLE)

- Competitions are the most effective way to engage customers- No consistent posting schedule throughout the day- Average post rate of 1 per day is too low

TWITTER ANALYSIS (SAMPLE)

- Top story on Twitter during this time is that SMS is down!- O2, Meteor and Vodafone use Twitter for customer service & news- Three use separate accounts for customer service & news

OUR COMPETITOR ANALYSIS FACEBOOK APP

http://bit.ly/CompetitorAnalysis

- Currently free

- Analyse 4 Pages

- Entry level product

3. PRODUCTIVITY

Digital marketing activity is inherently measurable

Crucial to measure it, manage it and optimise it

Sophisticated analytics can substantially improve decision making

McKinsey research says Leaders must have the following social media skills -

Producer, Distributor, Recipient, Adviser, Architect & Analyst

Shortage of talent & data skills means agency expertise required

DATA & ANALYTICAL SKILLS

SOCIAL MEDIA LEADERBOARD

SOCIAL MEDIA ACADEMY

- Launching in March

- Free content

- Case studies by channel

TALK TO US TODAY

THANK YOU!

@socialmedia_ie