super sports social media 2013 - socialmedia.ie
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Presentation about Sports Organisation on Social MediaTRANSCRIPT
SocialMedia.ie 2013 ©Conor Lynch, CEO, SocialMedia.ie
#LEMANSOCIAL#GAMECHANGER
SocialMedia.ie 2013 ©
“As Facebook, Twitter and YouTube continue to contribute to, change and
personalise sports culture …
… sports players, teams, leagues and media outlets have to welcome social media
to the game”
#GAMECHANGER
SocialMedia.ie 2013 ©
SOCIAL MEDIA STATS
SocialMedia.ie 2013 ©
Engage with fansBuild hypeTeam/ event updatesShare resultsSell tickets & merchandiseMonitor & analyse responseEnable fans to support playersGet global recognitionEducate new fans
THE “SOCIALYMPICS”
SocialMedia.ie 2013 ©
#PLAYERPOWER
Ronaldo 52m Fans
FC Barcelona 38m Fans
Messi 40m Fans
Real Madrid 34m Fans
SocialMedia.ie 2013 ©
2012: 20% membership increase
800% increase since 2005
From 24 to 71 clubs in last 5 years.
TRIATHALON EXPLOSION
Fastest growing sport in Ireland
SocialMedia.ie 2013 ©
BALTIMORE RAVENS FACEBOOK
Stats• 1.3 million Likes• 413,000 People Talking About This• 12,000 likes per post (on average)• 500 comments per post (on average)• 4-5 posts per day (weekends included)
Most common post type • Photos of players/team• Links back to their own website.
Marketing material posted• New merchandise available online• Article mentions
Top Tactics• Competitions used to increase reach• Encourage fans to ask questions• Post news headlines with links to content
SPORTS SECTOR - FACEBOOK
SocialMedia.ie 2013 ©
@Ravens
Stats• 260,000 followers• 224 retweets per tweet (average) • 3,207 mentions per week (average) • Tweet > 35 times per day
Most common Tweet types• Photos (Twitpic and Instagram)• Links back to their own website• Links to latest news
Tactics used• Tweet news as it happens• Engaging followers directly
(mentions)• Regular #Hashtags• Enticing headlines that engage
SPORTS SECTOR - TWITTER
SocialMedia.ie 2013 ©
SocialMedia.ie is an award winning specialist digital marketing business
Founded in 2010, we have trained 3,000 business professionals in social media
Won the Irish Internet Association award for ‘Best Use of Social Media’ in 2011
BOSS Metrics, our proprietary software, uses digital marketing metrics to optimise our clients’ digital performance and benchmark against competitor activity
ABOUT US
SocialMedia.ie 2013 ©
CEO
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