socialmedia.ie training 2012
TRANSCRIPT
SOCIAL MEDIA TRAINING
EXPERT TRAINING IN...
Social Media Models
Social Media Influencers
Online PR
Business Blogging
Facebook for Business
Twitter for Business
LinkedIn Networking
Monitoring, Management & Measurement
Google +
Digital Video
Mobile Media
Social Media Tools
Strategy Models
SOCIAL MEDIA MODELS
SOCIAL MEDIA MODELS
SOCIAL BLOGS
BLOGGING PLATFORMS
Social Media ‘connectors’ can influencetheir peers
IDENTIFY CONNECTORS & INFLUENCERS
Approach influencers and get them to share your message to their large targeted audiences
Generate PR and editorials about your brand & campaigns
ONLINE PR
FACEBOOK MARKETING
TWITTER TOP TIPS
Real Time communicationvia Web & mobile usingmax. 140 characters
Send Tweets to your Followers or DM (DirectMessages)
Use their @username, #Hashtags and shortened URLs (web addresses) and if they RT (Re-Tweet), maybe you will be Trending!
LINKEDIN NETWORKING
• LinkedIn is the world’s largest professional network with over 120 million members in 200 countries.
• 700,000 Irish Accounts• LinkedIn manages your online professional profile, connects
you to trusted business contacts and helps you exchange knowledge, ideas, and business opportunities with a global network of professionals.
GOOGLE+ BASICS
PINTEREST – CREATE VISUAL STOREFRONTS
DIGITAL VIDEO – CONCEPTS & TIPS
1. The Internet is Going Video
2. Your Consumers Prefer Video
3. Video is Cost Effective
4. Video is Social
5. Video Creates Emotion
MOBILE MEDIA TRENDS
SOCIAL MEDIA TOOLS
Monitoring
ManagingMeasuring
SOCIAL MEDIA DASHBOARDS& AUTOMATION TOOLS
Whether your goal is:
Engagement or research?
In-house or out-sourced?
Sentiment analysis?
Influencer analysis?
Source targeting?
Geographical targeting?
Reporting requirements?
Budget?
HELP CHOOSE SOCIAL MEDIA MONITORING TOOLS
•Social Media Analytics
•Digital & Social Media Audits
•Digital Marketing Metrics Training
BOSS METRICS
10C’s STRATEGIC MODEL
OUR MANAGEMENTTRAINING STRATEGY TECHNOLOGY
David McWeeney Conor Lynch Barry O´Sullivan
OUR SUPPORT TEAM
SOCIAL MEDIA SERVICES
CONTACT US
• Phone: +353 (01) 906 0006
• Email: [email protected]
• Office: Level 2, NDRC, Crane Street, The Digital Hub, Dublin 8
• Web: www.socialmedia.ie www.bossmetrics.com
• Twitter: @connector_ie / @socialmedia_ie/ @bossmetrics