social search
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MZINGA l #1 ON-DEMAND SOCIAL SOFTWARE l
Social Search
www.mzinga.com | December 2010
MZINGA l #1 ON-DEMAND SOCIAL SOFTWARE l
Introductions
Navdeep AlamMzinga Director of Data Architecture
MZINGA l #1 ON-DEMAND SOCIAL SOFTWARE l
Social intelligence
What is Social Search?
+Search
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What is Social intelligence?
Social graph
+Social behaviors
+Social gaming
dynamics
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Social Search Model
Presentation
Federated Search Engine
Social search
OPAC Research documentation
Full text resources Web resources
Social graph
Social behaviors
Social gaming dynamics
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Let’s consider an example.
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Content technology conferences
Results:
Me
Colleague
Social Search Queries
Incentive
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Content technology conferences
Results:
Me
Susan
Social Search Queries
Susan’s friend Alicia
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Increased relevance & personalization of search results = increased user trust & content credibility
More current access to “human-based” information & networks in real time = increased productivity
Increased social networking opportunities to find people of common interest (mentors, experts, peers, etc)
As an organization, it provides broader market reach and awareness to your content, products and services
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What are some of the Benefits?
MZINGA l #1 ON-DEMAND SOCIAL SOFTWARE l
Thank You!
Navdeep AlamMzinga Director of Data Architecture
Twitter: @[email protected]
www.mzinga.com888-MZINGA-8Twitter: @mzinga