Boolean Search Operators And Social Media Search

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How to use Boolean Search Operators in social media

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<ul><li> 1. Training Manual for Social Media Search Prepared for Attentio Brussels, 29th of April 2008 </li> <li> 2. ATTENTIO is the European source for measuring and monitoring Social Media ! </li> <li> 3. <ul><li><ul><li>To acquaint you with the </li></ul></li></ul><ul><li><ul><li>basics of </li></ul></li></ul><ul><li><ul><li>Social Media and the </li></ul></li></ul><ul><li><ul><li>lets go to </li></ul></li></ul><ul><li><ul><li>Scoopville ! </li></ul></li></ul></li> <li> 4. <ul><li>For a quick and fun social media tutorial, lets go to Scoopville! </li></ul>Credit for video goes to CommonCraft at www.commoncraft.com </li> <li> 5. creating queries , the Analysts specialty in measuring and monitoring Social Media through ATTENTIO </li> <li> 6. View Study: Queries To make a good Query, there are certain rules that must be implemented. The idea is to cast a linguistic net as widely as possible but to pick up as little unwanted data as possible. <ul><li>Query keywords must be made multilingual if the project is to track several linguistic markets. </li></ul><ul><li>OR : covers synonyms or alternate words, e.g. car OR cars OR coche OR auto </li></ul><ul><li>A query can only include up to 40 OR s </li></ul><ul><li><ul><li><ul><li>AND : covers the need to include two words together in an article, </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>e.g. Wheel AND bicycle </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>The above query tracks only wheels when mentioned in an article with bicycles (not necessarily wheels mentioned in an article with cars) </li></ul></li></ul></li></ul></li> <li> 7. View Study: Queries <ul><li>Query keywords can include Punctuation to specify certain ideas. </li></ul><ul><li>() is used to close off a query: ( wheel AND bicycle ) . </li></ul><ul><li>This insures that two items are classified together </li></ul><ul><li> is used to contain two words side by side Mike Smith tracks an article only if it includes Mike Smith </li></ul><ul><li>(as opposed to an article that includes Mike AND Smith) </li></ul><ul><li> ~ # is used to insure that two or more words are found together within a certain number (#) of words </li></ul><ul><li><ul><li>("ING bank"~5) OR ("ING banque"~5) signifies that bank or banque must be found within 5 words of ING </li></ul></li></ul></li> <li> 8. View Study: Queries <ul><li>Query keywords PRACTICE to demonstrate query implementation. </li></ul><ul><li>find all car related articles that include Toyota and CARS : </li></ul><ul><li>(Toyota AND (car OR automobile OR vehicle OR cars OR automobiles OR vehicles OR auto OR autos)) </li></ul><ul><li>find all car related articles that include GM or General Motors and CARS : </li></ul><ul><li>(("General Motors" OR "GM") AND (car OR automobile OR vehicle OR cars OR automobiles OR vehicles OR auto OR autos)) </li></ul><ul><li>CAVEAT : the longer the query (and the more search rules used), the longer the time required to track the project. </li></ul></li> <li> 9. Testing Queries Queries require research and practice . There are a number of blog search engine sites where one can practice a query . </li> <li> 10. Testing Queries: Outside A TTENTIO Blog Engine search sites like Technorati and Blogsearchengine , as well as the A TTENTIO sponsored public site Trendpedia are good places to practice different queries . Technorati http://www.technorati.com/ Blog Search Engine http://www.blogsearchengine.com/ Bloglines http://www.bloglines.com/ Google Blog Search http://blogsearch.google.com/ Trendpedia http://www.trendpedia.com/ </li> <li> 11. Testing Queries: Outside A TTENTIO Forum Engine search sites like Boardreader and Omgili , as well as the A TTENTIO sponsored public site Trendpedia are good places to practice different queries . BoardReader http://boardreader.com/ Omgili http://www.omgili.com/ Boardtracker http://www.boardtracker.com/ </li> </ul>