social media training 2013
DESCRIPTION
Here are slides shared during a session I conducted with AARP state communications teams.TRANSCRIPT
Social Media Training 2013
Jen Lee Reeves
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Social Media Training 2013
• Taking time to listen– Facebook group:
http://facebook.com/groups/jenaarpsocial– Twitter:
#aarpsocial and/or @jenleereeves– Office hours:
Thursdays 3-5pmET via conference call/screenshare
– YammerSocial Communications/State Wordpress Authors
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Social Media Training 2013
• I want to hear from you! But Email/Calling are least productive
• Grow the conversation – not insulate it
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Social Media Training 2013
• Let’s start now!What are your needs in 2013?– Increase #of followers/fans by 50% - need
additional concrete steps that will help increase likes and followers/paid promotions/success stories from others
– Social isn’t the only thing – need strategy on how to manage time w/social integration. How to add time for the job.
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Social Media Training 2013
• Let’s start now!What are your needs in 2013?– How best to integrate all of our state office teams
when managing outreach messages/how can we share social media efforts?
– FB ads/tweet/want deep dive instruction on how to target and get it to work
– How can we reach our followers?– How can we reach folks with influence?
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Social Media Training 2013
• Let’s start now!What are your needs in 2013?– Evaluate the metrics we do have. Spredfast, insights, what
we’ve learned and how to move forward. Strategy of the info we have.
– Get state-focused metrics for WordPress (RVP)– How can we count if someone takes action when they
open information? State-specific info is hard to come by. w/o state specific links… did they register? (bit.ly, campaign URL code & ask for a report from help desk)
[Cvent unique URL for the invitation & tracks back]
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Social Media Training 2013
• Let’s start now!What are your needs in 2013?– Strategic tools to get tools & staff members
engaged in social media. WHY do you use it?– Best practices for dedicated volunteers for helping
online. [Red cross digital volunteers]– YouTube priority – want to do more – how to edit
and tips – what videos work, what do you look for to grow the base.
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Social Media Training 2013
• Let’s start now!What are your needs in 2013?– Cultural relativity of social media: research on
targeted groups online. Strategic use, trends, research that can give evidence-based use. Jen posting on the AARP Tumblr.
– Hispanic communications: Ideas on growing the Hispanic network.
– Lists – how to organize and use them to the fullest
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Social Media Training 2013
• Social Media 101– Social etiquette/literacy– Basics of Twitter, Facebook, YouTube
• Social Media 102– Best practices for• Twitter• Facebook• YouTube
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Social Media Training 2013
• Where will it go:– Social Communications section on Infonet
• What types of content:– Recorded webinars– Recorded conversations– Written guidelines– Constantly evolving
Social Media Training 2013
• Jen Lee Reeves• [email protected]• jenleereeves.com/tools• facebook.com/jenleereeves• twitter.com/jenleereeves• 202-203-9464• http://facebook.com/groups/jenaarpsocial• #aarpsocial