social media training ppt
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Extension 2.0:Harnessing the Power of Blogs & Social Media to Expand Programming Potential and ImpactTRANSCRIPT
Extension 2.0:Harnessing the Power of Blogs &
Social Media to Expand Programming Potential and Impact
Kara Newby, Andy Kleinschmidt, Jamie Seger, Mark Light
“Our job is not to defend yesterday, but to invent tomorrow”
-Peter Druker, Management Guru
Why Extension?
• Lack of knowledge about Extension among younger generation (18-35 yo)
Why the Internet?
How does a blog benefit YOU?
•Work harder, not smarter- replace other ways of communicating
•Newsletters•Communication with Colleagues around the state or EERA
How does a blog benefit YOU?
•Transitioning from print newsletter to BLOG advantages:
•Up to date•Able to add info in real time•Share info around the state/expanded audiences
Possible Issues?
• Difficulty?
• Time/Task Management
• Communicating Impact
Setting up a Blog
•www.blogger.com•www.wordpress.com
Online Redundancy
One organization…
• How much info is too much info?
• Goal: to be the most effective and have the most impact with our online presence.
• Collaboration will be essential.
Group vs. Individual Blogging
• Group Bloggingo Blogs that have contributors of two or more
peopleo OSUE FCS blogo Proso Cons
• Individual Bloggingo Blogs that have one contributor/authoro Van Wert County Ag blog / Parents in Action blogo Pros:o Cons
High Touch vs. High Tech
Common Questions• How does one find the balance in using
technology and not create a divide in clientele?• By reaching a wider audience, can I still reach
my county audience effectively? • Does using technology create more work or
less work?• How does one maintain a high touch concept
that Extension was founded upon while embracing new technology?
Advertising
• The #1 referrer to my blog….• Optimize, evergreen• Rapid turnaround of information• Backlinking, no Virginia it’s not dead yet• Enough is never enough
Only 3 readers on your blog? No worries, those are your best friends. Be patient and give these advertising methods time to develop your readership.
High Touch vs. High Tech
Common questions• What technology that you use do you find most
useful? • How has the use of technology affected the
amount of clientele that come into the Extension office in your programming?
• What upcoming trends in technology are you using, and finding the most beneficial right now?
Finding & Reporting Impact
• Where do I obtain statistical data? What kind of an impact is my blog having?
Finding & Reporting Impact
• Options:o Wordpress.com Statistics
For blogs hosted by Wordpress.com (free) Can retrieve blog hit information daily, weekly, or
monthly Top posts & pages Search traffic (i.e. if someone views your blog via a search
result) Subscriber information (RSS feed, e-mail, etc) Referring sites
Move It Miami County dashboard Over 7,900 hits since the MIMC program in March. MIMC program ended second week in May. Blog averages approx. 70 hits per day.
Finding & Reporting Impact
• Options (cont..):o Google Analyticso For use with a Blogspot blog – or – can embed into
any blog (with administrative access)o Can retrieve daily, weekly, monthly, yearly stats
Traffic sources (referring sites, direct, search engines, etc)
Top posts Traffic map (see who is visiting your blog nationally &
internationally!) Export data into a PDF or similar view
o Family Blog
Finding & Reporting Impact
• I have all of this data – now what do I do with it?o URS / OSU Proo Monthly Mini-Reports
List of new and updated posts (include “active” links) One or two helpful comments that were posted to the
blog from readers Overall statistics for that month
Coming Up…
Extension 2.0: Beyond Blogging &the World of Social Media
Online tools do not stop with blogging. Facebook, Twitter and other social media tools have transformed how the public receives information…. In other words—it is no longer laying dormant on a web page waiting for someone to find it… it is finding them. This session will go beyond simply introducing you to the major social media tools out there, you will learn how to best utilize these tools as an Extension professional.
Session 2 (Social Media): April 16th, 9:30am
Presented by: Kara Newby, Andy Kleinschmidt, Mark Light, Jamie Seger, and Jerry Thomas via eXtension & Adobe Connect
Contact Us…
Kara Newby Email: [email protected] Twitter: KaraOSU Blog: osufcs.wordpress.com
Jamie Seger E-mail: [email protected] Twitter: jamies4families Blog: parentsinaction.osu.edu
Andy Kleinschmidt E-mail: [email protected] Twitter: akleinschmidt Blog: agvanwert.wordpress.com
Mark Light E-mail: [email protected] Twitter: 4hlight Web: facebook/allencountyextension