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Monsoon

Restaurant Business Plan

Monsoon; "Perfect place for a fine dining experience"

Consultant by:•Ashwini k Laghu•Dev raj gautam•Laxman shrestha•Krishna Adhikari•Bikram singh thakuri•Sabina Shrestha

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Business name

Perfect place for a fine dining experience

Monsoon

Monsoon

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What Is “Monsoon Restaurant”?

a moderately priced 116 seat steak restaurant offering family style

Grilled and fried selections of buff, chicken, pork, mutton, fish & duck will be served on large family sized platters,

Organic vegetables in use conjuring memories of the popular Friday fish

fries that once drew families together throughout the valley

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Cont…….

Background music as per Weather, time and guest

High hygienic standard : ISO 9001:2000

Appealing atmospheric ambience, décor & athletic

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Creators and managing members

Executive Chef -Dev raj Gautam with 30 years experience in the post

Restaurant manager- Laxman Shrestha with 15 years experience in fine dining restaurant for over 15 years

Admin & financial CEO- Sabina Shrestha former admin of F & B administration Hyatt

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Company description

Monsoon restaurant will be owned and operated by Monsoon LLC

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Location•will be located at heart of the city. •building of approximately 3000 square feet. •propose to enter into a 10 year lease.

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Capitalization

The proposed restaurant will cost an estimated NRs1,077,675 to open. proposed sources of funds are as follows

Source Amount

Laxman Sh NRs 4,00,000

Sabina Sh NRs 3,00,000

Dev Raj Nrs 3,77,675

Total NRs 10,77,675

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Business Concept a moderately priced restaurant featuring family style service Grilled and fried selections of Buff, duck, pork, chicken tenders and mutton Friday fish fries that once drew families together throughout the valley. Individual portions, as well as several other offerings will be available as well, broadening the appeal

to all types of diners. Complimentary servings of organic garden green vegetables Meal prices are expected to range from NRs 500 to NRs1200 per person. The dining experience is expected to last 1 to 1 ½ hours. Guests will be greeted by a salt water aquarium as they enter the restaurant. Background music consisting of popular folk music depicting weather of valley The décor will feature wood accented construction blended with a local architectural theme decor. Diner style tables will be surrounded by heavy wooden chairs and accompanied by leather covered

booths. The restaurant will have approximately 116 seats in the dining room and another 7 seats at the bar.

Additionally, Monsoon may offer other services such as catering and delivery in the future. This location chosen is a free standing, 3,000 sq. ft. building. The restaurant will have a minimum of

50 parking spaces available to meet the demands of anticipated customer traffic. will be open 7 days a week. The restaurant anticipates serving continuously during the lunch and

dinner meal periods

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Sample Menu

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Food contents

Roast DuckBuff Steak

Mutton Chops

Grill Fish

Roast Chicken

Pork Ribs

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Vegetarian foodSauté vegetables

Vegetable salad

Finger chips

Asparagus Soup

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Design/ LayoutMonsoon

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Management Team

Owner / operated General Manager Kitchen manager Management Agreements

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Market analysis Monsoon

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Market Analysis

RABAN Ethnic diversity Economic diversity Emerging food hygiene Issue Leading employees Meeting Changes Consumer Trend Operation trend

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Target market we expect to be frequented by all types of diners in both the

residential and business community, Concept suited to specific demographic and market conditions ideally suited to a market with a high tourist presence

blended with surrounding family based residential and a moderate business environment capable of supplementing a significant lunch business.

The menu, service style and ambiance have been created to appeal to changing food habits of people.

value oriented pricing should especially attract medium income diners with a predominance of family households.

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Market Market Characteristic Preference

Population – City/Local 6000000

Residential population in Ktm 3000000

Average age 25-35

Ethnic majority Hindu

Household income 35,000+ per month

Per capita income 15,000+ per month

Primary diner trait Traditional

Secondary diner trait Outgoings, dinner party

MAJOR INDUSTRY BASE service

Businesses Multiple office buildings; numerous small , medium & large businesses

Alcoholic Beverage Service Liquor, beer and wine permitted

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DemographyDemography of Business & character

Residential Population 3000000

Rental Population 3000000

Average family size 4

Median age 28

Median family Income 30000

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Competitive analysis

majority of existing restaurants is comprised fast food, Dohori restaurant, Indian food and a few full service concepts.

Not competing for a similar customer base. We should be considered unique to its

competition because of the uniqueness of fine dining, hygiene standard, central location, family environment

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Marketing strategy

Overview- not just food sale experience Customer database Frequent dinner program Business relationship 4 walls marketing Public relation advertisement

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Operation

Staffing Position Full Time # Part Time #

General Manager [1]  

Kitchen Manager [1]  

Asst. Manager [1]  

Line Cooks [2] [2]

Prep Cooks [3] [2]

Dishwashers [3] [2]

Servers [12] [8]

Bartenders [3] [3]

Bussers [3] [3]

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Cont…… operation

Training Daily operation and production –

multiple shift basis Consumer service Supplier

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Management Control

Pos System Time & attendance system Scheduling system Weekly inventory Order guide Cash auditing Safety reviews

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ROI AnalysisInvestment Role How many of each Amount of

Contribution Anticipated Recovery Time on Original Investment

Cash Distribution Share Until Original Investment is Recovered

Cash Distribution Share After Original Investment is Recovered

Average Annual Rate of Return on Investment (Over 5 years)

Principal Operating Member

1 $400,000 4.5 years 90% 80% 22.1%

Managing Operating Member

1 -0- N/A 10% 20% N/A

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Financial ProjectionMonsoon

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Start up budgetMonsoon

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Income & cash flowMonsoon

Thank you