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Social Media Presenter: Bill Blum, President

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Page 1: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

SocialMedia

Presenter:BillBlum,President

Page 2: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

Thispresentationcanbefoundat:

http://www.alpinebiz.com/presentations

Page 3: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

SOCIALMEDIAWEWILLCOVERTHEFOLLOWING:

• Thelatestsocialmediatrends• Whothesocialmedialeadersare- andwhy• Howbusinessesandprofessionalscanusesocialmediato

theiradvantage• Howyoucanusesocialmediaforacompetitiveedge• Howyoushouldbeusingitforthesafetyofyourclients

Page 4: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

Everythingshouldbelinkedbacktoyourwebsite

YourWebsite!

Page 5: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

Questions• Doyouhaveanyaccounts?• LinkedIn,Facebook,Twitter,others?• Howoftendoyouusethem?• Once/month,/week,/day,more?• Doesyourcompanyhaveanactivepresence?• Areyouresponsibleforit?

Page 6: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

Isitafad?

Didyouknow

https://www.youtube.com/watch?v=jottDMuLesU

Page 7: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

History• BulletinBoardSystems(BBS’s)• Compuserve• AOL• Classmates.com• SixDegrees• Friendster• MySpace• LinkedIn• Facebook

Page 8: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

Howmanyaretherenow?

https://en.wikipedia.org/wiki/List_of_social_networking_websites

http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711

Page 9: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

Facts•– ThefastestgrowinggroupofnewTwitterusersareagedbetween55and64yearsold.

•– 45%ofusersfeel“worriedoruncomfortable”whenemailandFacebookareinaccessible.

•– The+1buttonishitatleast5billiontimesperday.

•– 189millionofFacebook’susersare‘mobileonly’,thankstosmartphones.

•– 80%ofallPinterestpinsareactuallyrepins.

Credit:http://wersm.com/17-very-surprising-social-media-facts/#ixzz3llnhIFl7

Page 10: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

MobileSocialMediaFacts

• InIndiamobiledevicesaccountfor72%ofallwebsitetraffic

• Thereare1.65billionactivemobilesocialaccountsglobally

• 561millionactivemobilesocialaccountsarelocatedinEastAsia

Page 11: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

OK- Let’sfocusThe4majorcategories

SocialNetworksText

PhotosVideos

Page 12: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

Socialnetworks

Page 13: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

FacebookFacts

• Therearenearly1.4billionFacebookusers• 47%ofallInternetusersareonFacebook• 4.5billionlikesaregenerateddaily• Nearly75%ofFacebook’srevenuecomesfrommobile

advertising• DirectuploadsofuservideostoFacebooknowexceed

YouTube

Page 14: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

• LinkedIndominatestheprofessionalsocialnetworksegment.Itisoneoftheoldesthavingstartedin2002.Almostthegrandfatherofsocialnetworks.

• LinkedInhas347millionregisteredmembers• Totalrevenueattheendof2014was$643million(agrowth

rateof44%overthepreviousperiod)• Thereareover39millionstudentsandrecentcollegegraduates

onLinkedIn

Page 15: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

• Costoverhalfabilliontodesignanddevelop

• 363millionusers

• The+1buttonishit5billiontimesperday

• https://plus.google.com/s/real%20estate%20management

Page 16: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

TextTwitter

Tumblr(ownedbyYahoo)

RedditOwnedbyCondeNast- newsandinfo- manyspecialinterestgroups

Whatsapp – (ownedbyFacebook)mobilemessaging

Page 17: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

TwitterFacts

• Twitterhas304millionactiveusers

• 88%ofTwitterusersareonmobile

• 500milliontweetsperday

Page 18: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

Photos

(OwnedbyFacebook)

(ownedbyYahoo)

Page 19: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

• ThisnetworkisownedbyFacebook.Theysawthatsocialandmobilewasapowerfulintersectionofsynergies.Theywereright!

• Instagramhas300millionusers• 70millionphotosandvideosaresentdaily• 53%ofInternetusersaged18-29useInstagram

Page 20: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

• Pinteresthasmadethepinboard avirtualactivity.• Femalecentric• Veryvisual.• 80%ofInternetusersonPinterestarefemale• 70millionusersareonPinterest• 88%purchaseaproducttheypinned

Page 21: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

• Sharephotosandvideoswithyourfollowers• Contentdisappearsafteritisviewed• Waysaroundthat• Vastmajorityofusersareunder25

Page 22: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

• OwnedbyYahoo• Freevideoandphotosharingsite• Organizevideosandphotos

Page 23: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

Videos

(ownedbyGoogle)

(ownedbyTwitter)6secondvideos

Page 24: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

Whattodo• B2B– lessimportant• Focusontheonesthatmatchyouandyourbusiness• Monitortheplatformsyourcustomersareusing• Hugeopportunitytoaddresscustomercomplaints• Givethemacommunicationchannel• http://www.pagemodo.com/marketing-tips

Page 25: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

Whattodo

Geton

Internetmarketingfirmshttp://fourandhalf.com/

Hootsuite makesiteasiertopostwww.hootsuite.com

Page 26: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

Everythingshouldlinkbacktoyourwebsite

YourWebsite!

Page 27: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

PropertyManagerwebsite

http://www.appfolio.com/blog/2012/05/deciding-on-a-social-media-strategy/

Page 28: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

SocialmediaguidesforPropertymanagers

http://blog.apartmentlist.com/pmc-social-guide/

http://www.buildium.com/growing-your-property-management-business-through-social-

media/

Page 29: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

EMERGENCYMANAGEMENT

• DoyouuseSkyline,Yardi,Appfolio,Buildium,Propertyware?

• Doyouusetheintegratedcontactmanagementforemergencymanagement?

• Isiton-premiseorweb-based?

Page 30: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

EMERGENCYMANAGEMENT• http://www.scientificamerican.com/article/how-social-media-is-changing-

disaster-response/

• TheFederalEmergencyManagementAgency(FEMA)wroteinits2013NationalPreparednessreportlastweekthatduringandimmediatelyfollowingHurricaneSandy,“userssentmorethan20millionSandy-relatedTwitterposts,or“tweets,”despitethelossofcellphoneserviceduringthepeakofthestorm.”NewJersey’slargestutilitycompany,PSE&G,saidatthesubcommitteehearingthatduringSandytheystaffeduptheirTwitterfeedsandusedthemtosendwordaboutthedailylocationsoftheirgianttentsandgenerators.“Atonepointduringthestorm,wesentsomanytweetstoalertcustomers,weexceededthe[number]oftweetsallowedperday,”PSE&G’SJorgeCardenas,vicepresidentofassetmanagementandcentralizedservices,toldthesubcommittee.

Page 31: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

EMERGENCYMANAGEMENT

FEMAoffersfreetraining

https://training.fema.gov/is/courseoverview.aspx?code=is-42

Page 32: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

EMERGENCYMANAGEMENT

DisasterResponse

http://blog.hootsuite.com/social-media-disaster-response/

Page 33: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

EMERGENCYMANAGEMENT

TheCDC

http://emergency.cdc.gov/socialmedia/

Page 34: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

EMERGENCYMANAGEMENT

HomelandSecurity

https://homeland.house.gov/bill/hr-623-social-media-working-group-act

Page 35: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

EMERGENCYMANAGEMENT

HomelandSecurity

https://homeland.house.gov/hearing/subcommittee-hearing-emergency-mgmt-20-how-socialmedia-new-tech-are-transforming

Page 36: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

EMERGENCYMANAGEMENT

• Thechallengeofinaccurateinformation

• https://www.google.com/?gws_rd=ssl#q=social+media+in+disasters+and+emergencies

Page 37: Social Media · SOCIAL MEDIA WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why • How businesses and professionals can

QUESTIONSSocialMedia

[email protected]

908.400.9331


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