Social Mediafor professionals

Joseph Martinelli, Ed.D.Associate Dean for Academic Affairs

College of Education & Human Services

“Social Media is nothing without Creativity”

Social Media Tools

Top Ten Social Media Tools Fall 2013

» Facebook» Twitter» Linkedin» Google+» Youtube

» Foursquare

» Tumblr» Instagram» Pinterest» Flicker

» a mashup is a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services.

» active role in the evolution of social software and Web 2.0

» Salad Bar vs Melting Pot

What Tools do I Use?

• Social, Recruiting, Community building and

linking, blog, video, building friendships and

Engagement

• Engagement, networking and recruiting

• Headlines, ENGAGEMENT, sales,

issue solving, insight

• Leadership, thoughts, depth, reflection, ENGAGEMENT, linking, posts

Blog

Tumblr

Pinterest

Twitter

Google+

Facebook

Instagram

FoursquareYoutube

LinkedIn

Social Media - How do they all together?

ViralMarketing

Twitter

FaceBook

YouTube

TumblrSlideShare

Flickr

LinkedIn

Social Media – establishment of an ideas calendar. The ideas calendar is a fluid document that addresses the changing needs and conditions of your program and the crowd-sourced community.

» Goals and Focus˃ Financial – Revenue, Expenses, Leads

» Customers or End Users˃ Satisfaction, Support, Community Building

» Brand˃ Awareness, Thought Leadership, Innovation

» Design a Program Specific to Your Goals

Design a Program Specific to Your Goals

» Industry Trends

» Key words and search terms

» Influencers to follow

» Competitors

Branding Through Social Media

» Build the RelationshipsAudience and Business

» Take Advantage of Online ChannelsWhat is being said about you

» Engage…Engage…Engage

What Tools do I Use?» Monitoring Tool

˃ Listening & Measurement+ Google Alerts+ Addict-o-Matic+ SocialMention+ HootSuite+ BoardReader

Case Project» Social Media Audit and Case Study

http://www.fiveguys.com/

Developing a PlanTool Purpose & Strategy Priority (1-5)

Key Focus on 1 & 2Monitoring ToolWord Press BlogTwitterFacebookLinkedInYoutubePinterest

Measurable GoalsGoals Social Media

ApplicationTools to Measure

Better insight & information Shared

Conversation monitoring and feedback

Monitoring ToolSocial Mention

Awareness # of people reached Site VisitorsTwitter FollowersBlog Comments

Quicker Sales # of interactions Leads, Deals, RevenueCustomer Support and Satisfaction

# issues addressed and solutions found

Tools such as SalesforceTwitter

Continuous Innovation

# of ideas implemented

Monthly Assessment

What are YOUR Goals!Goals Social Media Application

Word Press BlogMicroblogginghttp://en.support.wordpress.com/using-wordpress-to-create-a-website/

Creating Your Word Press Account1. Know what password and URL to use2. Think about what you should post

Text, Photo, Quote, Link, Chat, Audio, VideoRemember: posting shorter multimedia-rich content can give you more exposure

3. Promote your account to you other social media outlets4. Word Press is FREE!5. Be Creative

Tumblra blog to for a younger audience

» reach out to a younger, trendier market easy for content to be shared through re-blogs

» founded in 2007 currently has over 53 million different blogs» 50 percent of Tumblr users are age 25 or younger

10 Simples rules ofSocial media Etiquette

» Rule #1: Be Yourself» Rule #2: Be Transparent» Rule #3: Play By The Rules» Rule #4: Listen Frequently» Rule #5: Engage!» Rule #6: Be Respectful

What to create today» WordPress Blog» Your Fist Post – About my Blog» Create your first page.

This page would be a good spot to outline a little about yourself and your social media goals.

» Please email links to your completed accounts to Mary Zedeck by November 6, 2013

» mary.zedeck@shu.edu

Resources & Key Terms

» Google Alertshttp://www.google.com/alerts

» Addict-o-Matic˃ http://addictomatic.com/

» Trendistic˃ http://trendistic.com/

» SocialMention˃ http://ww.socialmention.com/

» BoardReader˃ http://boardreader.com/

» CRM˃ Customer Relationship Management

» ROI˃ Return on Investment

» Monitoring Tool˃ Measures how much buzz you

are getting on the internet