social media for eyecare professionals
TRANSCRIPT
Beware the shiny new social media site.
500
Don’t be a Jack of All Social Media Sites, Master of None.
Why Website?• Give visitors an easy path to do business
with you.
• You may not win the biz, but you could lose it…
• Collect their info
• Look modern, up to date
Common Website Mistakes
• Dated.
• Missing Critical Content
• Not Mobile Responsive
• Poor Positioning Statement
• Social Proof
• No Opt-in box
Search: Eye Doctor Lexington, KY
What’s wrong with this picture?
ABCE
• Failure = When a prospect visits your Website and leaves without giving you their information.
Take Action!
• Take a look at your site (desktop and mobile)
• What changes need to be made?
• Send a checklist to your designer!
#3 Prioritize Directories
• Do a Google search for your service/location
• Trusted more than Websites
• 90% of people make buying decisions based on reviews
Reviews can be rotten
Instead of Fearing Negativity, be Proactive in Getting Positive Feedback
Reviews/Testimonials Best Practices
• Timing is everything.
• Ask on the right platforms.
• Never let a verbal testimonial go unheard.
#4: Don’t Let Your Social Media Sites Die on the Vine!
Nothing kills credibility faster than an
untouched profile.
Audit Your Profiles
• Consistent brand?
• Current information?
• Consistent Content?
• A tribe that you’re proud of?
Take Action!
• Do a social media audit for your company.
• Are you active on the network?
• Are you actively gaining followers?
• If not, consider pulling your flag out.
• Humanize
• Advertise
• Millennials
• Turn customers into salesforce
Social Media Strategy
Facebook & IG Best Practices
• Your office should be a turnstile
• Front desk
• Patient rooms
• followmesticker.com
Let your Customers become your fanbase
• Instagram signs
• Your location should be a virtual showroom
• Turn a thank you into a pic of video.
• crowdsigns.com
Let your fans become your salesforce
• Humanize your brand
• Be helpful
• Indirectly sell
• Testimonials, before/after, case studies
• Go Local.
• Newsjacking
Content Strategy
• Make me laugh, keep me engaged.
• Be a curator of funny content.
• canva.com
Content Strategy #2: Make eyeware funny.
• You see hundreds of articles about payroll and other biz services.
• Give us only the best and tell us why.
Content Strategy #4: Be curators of content
• tweetdeck.com
• Hootsuite.com
• drumup.com
Content Resources
http://wpdevshed.com/facebook-advertising-bloggers-publishers-part-3-remarketing/
http://www.clickable.com/4-little-known-facts-about-lookalike-targeting-your-agency-should-know/
Lookalike Audience
Use Facebook Live!
Facebook Live Best Practices
• Tell people ahead of time
• Name commenters by name
• Be creative, write a good description
• Use it often, be consistent
In Summary: Fish where the Fish Are
Don’t try and do it all yourself.
Don’t get bent out of shape with slow results…
Think outside the box!
Focus on a few, forget about the rest.
Thank you!
• www.ebootcamp.com
• 248-388-9788
• Signed copy of book - $20 (cash/credit)