social media for sales professionals
DESCRIPTION
Calgary Social Media Professional Stuart Crawford from Ulstic shared key online marketing and social media strategies with the Calgary Sales Professionals Club at their September Monthly vitamin.TRANSCRIPT
![Page 1: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/1.jpg)
Calgary Sales Professionals
Yes, as a Sales Professional You are a Marketing Professional
“Internet Consultants with a fresh approach to doing business online by empowering clients through education.”
![Page 2: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/2.jpg)
Senior AdvisorUlistic, Inc
www.ulistic.com
• Top 40 under 40 – 2007
• Top 20 Business Leaders of Tomorrow
2007
• Microsoft SBSC PAL 2008
• Microsoft Partner of the Year 2007/2009
Stuart CrawfordStuart Crawford served as a small business
marketing professional for 15 years in Calgary, Alberta, Canada.
Stuart was influential in the growth of IT Matters from 3 to 30
employees in his 8 years of service as VP, Business Development.
After his tenure with IT Matters, Stuart helped Establish Bulletproof InfoTech in the Calgary
market after a successful merger with Compuconsult.com
Stuart is married with two teenage sons, loves Golf and Heavy Metal music.
![Page 3: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/3.jpg)
Follow Ulistic
#ULISTIC
Follow us on Facebookhttp://www.facebook.com/ulistic
Follow Us on LinkedInhttp://www.linkedin.com/companies/ulistic-inc.
![Page 4: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/4.jpg)
Why Should You Be Online?
Get more sales
Help your clients
Connect with the market
Share with peers
Open new doors
Increase revenues
Take home more money
![Page 5: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/5.jpg)
But what works and how?
Basic principles that work!
![Page 6: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/6.jpg)
But…social media doesn’t work!
![Page 7: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/7.jpg)
Social Media – Word Of Mount
How many of you would say that word of mouth referrals is a crucial part of your marketing plan?
![Page 8: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/8.jpg)
Social Media Can and does WORK!
Engaging with peers Become the TRUSTED ADVISOR
Offering Advice and Help
Offering your opinion Creating Connections
![Page 9: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/9.jpg)
It takes HARD WORK
![Page 10: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/10.jpg)
You have to put in the time
30
60
30
![Page 11: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/11.jpg)
Frequently Visible
• Frequency
F
• Visibility
V • Credibility
C
![Page 12: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/12.jpg)
Be Inviting
![Page 13: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/13.jpg)
Be Attentive
Always Keep Your Eyes Open!
Google AlertsSocialMention.com
![Page 14: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/14.jpg)
What can you do?
![Page 15: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/15.jpg)
EVERY Sales Professional
Must Be On LinkedIn
www.linkedin.com
Setup your profile
Ensure your company is
listed
Join Groups
Get involved in the conversation
Recommend
![Page 16: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/16.jpg)
Go where your clients are
Where does your industry hang out?
Where can you find alliances?
Where can you find your peers?
![Page 17: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/17.jpg)
What about Facebook/Twitter?
Does Twitter/Facebook matter?• Answer: It depends!
How can I use Twitter in my sales career or business?• Research• Follow news
How can I use Facebook?
• Influencers• Connecters
![Page 18: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/18.jpg)
Become a resource
![Page 19: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/19.jpg)
Recap – You Must Do This!• Get on LinkedIn and complete your
profile• Join LinkedIn Groups and Participate
• Calgary Sales Professionals Club• Calgary Entrepreneurs and Small
Business• Linking Calgary• Industry Groups
• Give out three recommendations each week
• Join Industry Forums• Link up with influencers and connectors
and stay virtually connected• Start a blog and talk about your industry
and what your customers/clients are looking for
• Get noticed, become a resource• Become a trusted advisor
![Page 20: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/20.jpg)
Get Help
![Page 21: Social Media For Sales Professionals](https://reader033.vdocuments.us/reader033/viewer/2022061218/54b648894a7959f9068b46f0/html5/thumbnails/21.jpg)
Thank You
Stuart R. CrawfordUlistic Inc.
Blog: stuartcrawford.comWeb: ulistic.com
Personal Invitation
Email me today and book your no-cost 60 minute discussion on how to use the Internet in your career or business
Upcoming Courses
September 22 – SEOSeptember 30 – Social Media in Business