social media plan - b-king.cab-king.ca/documents/lift/lift social media plan.pdf · lift comox...

SOCIAL MEDIA PLAN

LIFT Comox Valley#WeAreYQQ

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Lift Comox Valley Social Media Plan

Brittany King June 11, 2017

IMG 220 Social Media

LIFT Comox Valley

Ingenious, hard working, and passionate are words that describe the talent found throughout

the Comox Valley. LIFT Comox Valley has identified a need, and a niche, for a new type of

dynamic, community-oriented networking to support these talented entrepreneurs in their

business endeavours. LIFT leads, inspires, and fuels talent by hosting unique business events, by

providing innovative solutions to social media and technological development, and by fostering

fun and collaboration.

Owner and operator Hans Peter Meyer and a handful of talented contractors/freelancers make

up the LIFT team.

Yes! Find LIFT on Facebook, Twitter, Instagram, and the LIFT website. LIFT has adopted

#WeAreYQQ as its brand identifier. LIFT is #MakingShiftHappen, and encourages others to

utilize these tags.

Indirect competitors include New Wave, Comox Valley Business Network, Comox Valley Small

Business Association, and Comox Valley Women’s Business Network. These groups offer slightly

different services, but hold similar values of relationship building and business development.

Sort-of. Comox Valley Business Network, Comox Valley Small Business Association, and Co-

mox Valley Women’s Business Network are all present on Facebook and have business websites.

Research did not reveal further social media presence. Next Wave has very little online presence,

besides their website.

While LIFT currently has competitive advantage in the area of social media, it has been recog-

nized that there is room for membership growth within Comox Valley, extending outwards to

both southern and northern communities. LIFT followers range between 890 on Facebook to

2456 on Twitter. Through developing a three month Social Media Plan, LIFT aims to increase

followers on these social media sites, establish themselves on Pinterest, and promote the up-

coming PitchFest fundraising event.

WHO, OR WHAT, IS LIFT?

IS LIFT ONLINE?

DOES LIFT HAVE COMPETITION?

IS THE COMPETITION ONLINE?

SO, WHAT NEXT?

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Research

Over the past three years, LIFT has established a stable and loyal social media following within the Comox Valley by maintaining an active presence on Facebook, Twitter, and Instagram. Cur-rently, LIFT interacts less diligently with Pinterest, YouTube, and Google+. As LIFT approaches its three-year mark of being in business, LIFT is ready to broaden its geographical reach, in-crease membership numbers, and continue to provide fun, credible, and supportive resources to its current members and social media followers.

LIFT’s current audience is predominantly women, aged 25-40. Given that the majority of Pinterest’s user base is women, Pinterest has been identified as a social media site that may be better utilized by LIFT, in order to accomplish its goals. As Pinterest continues to experience diversity among its users, LIFT may benefit from including content that appeals to men, older entrepreneurs and/or mentors, and entrepreneurs outside of the Comox Valley. The Pinterest Plan shall occur intensely over a three month period, eventually becoming incorporated as a regularly maintained social network site, alongside Facebook, Twitter, and Instagram.

Additionally, LIFT is in its second year of hosting PitchFest, a type of event that is uncommon to the Comox Valley. PitchFest serves to provide seven entrepreneurs with an opportunity to promote and pitch their business, while inspiring and encouraging community engagement. PitchFest also aims to raise funds for LIFT’s Young Entrepreneur Fund. While the events and services offered by LIFT are heavily advertised through social media marketing, PitchFest would benefit from a focused marketing campaign.

The PitchFest Campaign, lasting three months in duration, will target residents of the Comox Valley, Nanaimo, and Campbell River. Two target audiences have been identified. The current, younger audience, aged 25-40, will likely relate directly with entrepreneurship, and include a ratio of approximately 3 females to 1 male. The older, under-reached audience, aged 55-70, will empathize, relate and/or appreciate entrepreneurship, will have time available for enter-tainment, and will have financial stability. Facebook, Twitter, Instagram, and Pinterest will be utilized in the PitchFest Campaign.

As mentioned, LIFT follows some form of preexisting Social Media Plan schedule, which in-cludes posting to Facebook, Twitter, Instagram, YouTube, and the LIFT website blog. Emails are sent regularly to LIFT VIPs. Time has been budgeted according to the assumption that LIFT will maintain the preexisting schedule, while also implementing the tasks outlined in the Pinterest Plan and in the PitchFest Campaign. Thus far, the current schedule that LIFT follows has not been identified.

To ensure the LIFT voice remains consistent, budgeted time and tasks detailed in this Social Media Plan will be shared amongst the LIFT team.

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Establish LIFT Comox Valley as a credible, informational resource for entrepreneurs in the

Pinterest Community by having individuals pin content from the LIFT Pinterest page, follow

LIFT, and interact with the LIFT Pinterest page on a continual basis. Initially, LIFT followers

and its contents’ pinning activity will be measured in one month increments; following the end

of the three month intensive Pinterest Plan, the measurement period shall be reassessed.

As a knowledge aggregate, LIFT shares information learned through firsthand experimentation.

LIFT believes that it’s individuals that drive the community: Like it? Pin it. Don’t like it? Don’t

pin it.

LIFT is fueling entrepreneurs. By pinning tips for social media success, tools that make work-

ing life a bit less crazy, and motivators for inspiration on those off-days, Lift will provide

resources appealing to a wide range of entrepreneurs.

LIFT prioritizes supportive and engaging community development. Content shall be inter-

spersed at a ratio of 1 promotional pin to 4 non-promotional pins, throughout all boards. Boards

shall pertain to topics that are relevant, informative, intriguing, and enjoyable to LIFT's com-

munity.

The voice of LIFT is identifiable and consistent. Pinned captions will be personalized to reflect

the brand voice. Brand specific content will include #WeAreYQQ, and other relevant branding.

Brand specific photography and images will be optimized for Pinterest in a long format (ex.

700px x 1400px) and will eliminate unnecessary background visuals. Brand specific content will

be interspersed throughout all boards to increase audience touch points.

OBJECTIVES

STRATEGIESKey Messages

Guidelines

Pinterest Plan

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Create Pinterest business account:

Include LIFT URL: liftcomoxvalley.ca

Verify website URL

Complete full business account profile

Time Spent 1 hour

Create five unique Pinterest boards and populate each board with at least twenty pins, using

preexisting content - keep private until accomplished:

Possible board topics may include “Social Media Tips,” “An Entrepreneur’s Checklist,”

“Host a Business Event,” “The LIFT Community,” “Technology in the Office,” “Cool

Tech Tools,” or “Empower your Startup.”

Time Spent: Approximately 3 hours per board, 15 hours within first 3 weeks of

Pinterest Plan initialization

The following objectives are to begin after the first two objectives (business account, five boards

created, populated, and made public) have been completed:

Follow current LIFT VIPs

Time Spent: 1 hour, within first month of Pinterest Plan initialization

Pin content that aligns with brand values and empowers the LIFT community on two unique,

established boards, two times per week (8 pins per week)

Time Spent: 1 hour x 2 times per week, 2 hours weekly, 8 hours monthly, begin in

second month

Create one new board monthly and populate board with at least twenty pins - keep private

until accomplished (1 board per month)

Time Spent: 3 hours 20 minutes per month

TACTICSPhase 1: Month 1

Phase 2: End of Month 1

Phase 3: Months 2 & 3

Pinterest Plan

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METRICS

REPORTING & EVALUATION

Identify number of LIFT followers on all active social media networks, upon plan initialization:

Assume 70% of current LIFT followers who have a Pinterest account will follow LIFT on

Pinterest, expect heightened activity during two weeks after the implementation of the

LIFT Pinterest business account. The resulting number of LIFT Pinterest followers

determines the base value to measure against future growth.

Pinning activity of LIFT content will continue by both LIFT followers, and non-LIFT followers:

Leveling out after activity decrease during latter half of second month

LIFT and/or LIFT boards will continue to be followed by LIFT followers, and non-LIFT followers:

Leveling out after activity decrease during latter half of second month

Number of people and/or organizations that LIFT follows will increase:

Measure new LIFT Membership sign-ups against Pinterest account implementation and

subsequent activity

Time Spent Overall: 1 hour weekly, 4 hours monthly

The Pinterest Plan is scheduled to run over a three month period, beginning on July 1, 2017, and

ending on September 30, 2017. Metrics will be monitored weekly and at the end of the Plan.

Upon completion, the LIFT team will record a postmortem and assess if Pinterest shall be in-

corporated into LIFT’s ongoing social media procedures.

Pinterest Plan

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Pinterest Plan Budget

PINTEREST PLAN TASK TIME ALLOCATION TOTAL

Phase 1 Business Account 1 hour, onceAt plan initialization

1 hour/weekOne time task

Five Unique Pinterest Boards 15 hoursFirst 3 weeks of month 1

5 hours/weekMonth 1 task

6 hours/weekFirst 3 weeks

Phase 2 Follow Current LIFT VIPs 1 hourMonth 1

1 hour/weekMonth 1 task

1 hour/weekMonth 1 task

Phase 3 Pinterest Board Updates 1 hour, twice weekly8 hours monthlyBegin month 2

2 hours/weekMonth 2 & onwards task

New Pinterest Board 3 hours 20 minutes, monthlyBegin month 2

0.83 hours/week Month 2 & onwards task

Reading and Recording Metrics 4 hours monthly 1 hour/week

3.83 hours/week

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Certify LIFT as a dynamic, social media networking business within Vancouver Island commu-

nities by developing an association between LIFT and it’s one-of-a-kind services, over a three

month period, resulting in LIFT membership growth.

Increase financial contributions to the Young Entrepreneur Fund through PitchFest ticket sales,

between July 1, 2017, and September 28, 2017, by informing people that LIFT is providing a solu-

tion to economic instability in BC.

LIFT recognizes entrepreneurs benefit from financial support, at times, because these entrepre-

neurs ARE our community. They’ll be at PitchFest. Will you be?

LIFT provides opportunities for grassroots, economic growth. Current political and economic

situations relating to BC and LIFT values will be posted on Twitter and Facebook, shall include

a positive caption that does not directly mention LIFT, and shall engage an older aged audience

than LIFT currently targets. The caption shall instead allow the reader to infer that LIFT offers

a solution, for the benefit of entrepreneurs and the community. The posted caption is to be

concise yet fun and uplifting.

Fresh ideas, unique expertise, and real people keep Vancouver Island communities alive. Keep-

ing in line with the heart of PitchFest, LIFT shall film an Instagram video series that involves

one local business person identifying a tip for pitch-writing success, per 15 second Instagram

video. The tip may be a positive or negative one, but must be based on that person’s personal ex-

perience. The diversity of industries present on Vancouver Island will be represented by filming

a range of business people. LIFT team members will guide the video series without being filmed

in the videos.

A knowledgeable resource is a powerful tool for any entrepreneur. One Pinterest board will

be created solely to promote the PitchFest Campaign. User focused, vertically optimized info-

graphics will be pinned at a ratio of 4 “we” non-branded images, to 1 “me” branded image. High

quality, original LIFT images are to be optimized with longer height than width. LIFT images

will match subject matter.

OBJECTIVES

STRATEGIESKey Messages

Guidelines

PitchFest Campaign

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Develop series of instructional 15 second instagram videos:

Release 1 video every other week over three months of campaign

Potential topic suggestion of “Steps to write a successful business pitch.”

Cross post each video to Facebook the week following Instagram post

Time Spent: 2 hours per video, 8 hours monthly

Create one new board and populate board with at least twenty pins - keep private until complete:

Topic suggestions include “Business Pitch Perfection,” “Tips To Pitch,” or “What Is A

Business Pitch?”

Time Spent: 3 hours 20 minutes per month

Continue to pin on pitch-related board, two times per week

Time Spent: 30 minutes x 2 times per week, 1 hour weekly, 4 hours monthly

Post relatable political and economic news and include the message that LIFT offers

opportunities for growth, every other week:

Cross post each post on Facebook the week following Twitter post

Time Spent: 1 hour every other week, 2 hours monthly

As noted above, alternate cross posting from Instagram and Twitter:

Post 15 second video created on Instagram, to Facebook, the week following release on

Instagram

Time Spent: 15 minutes every other week, 0.5 hours monthly

Post relatable news content and solution-based message to Facebook, the week

following release on Twitter

Time Spent: 15 minutes every other week, 0.5 hours monthly

TACTICSInstagram

Pinterest

Twitter

Facebook

PitchFest Campaign

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Identify number of PitchFest tickets sold at time of PitchFest Campaign implementation.

Results will serve as measurement tool

Assume LIFT will promote PitchFest in congruence with other events:

Website blog post and Email updates to Lift members

Advertisement in Comox Record (Lift Sponsor)

Radio advertisements on The Goat (Lift Sponsor)

Assume LIFT will compile a PitchFest video, following the event's completion, and post the

PitchFest video to Facebook, Twitter, YouTube, and Instagram.

Increase LIFT followers by 5% during three month campaign period (increase of 62 followers)*

Instagram users shall engage with instructional videos through likes and comments. LIFT shall

respond positively and fairy to comments made and absorb feedback into future videos/posts

Pinning activity of LIFT content will continue by both Lift followers, and non-LIFT followers

LIFT and/or LIFT boards will continue to be followed by LIFT followers, and non-LIFT followers

Number of people and/or organizations that LIFT follows will increase:

Measure new Lift Membership sign-ups in relation to Pinterest account activity


Twitter users shall engage with posted news content with solution-based messaging through

likes and comments. LIFT shall respond personally to comments made and absorb feedback

into future posts

TACTICSTicket Sales

Other

PitchFest Campaign

METRICSInstagram

Pinterest

Twitter

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PitchFest Campaign

METRICSFacebook

Ticket Sales

REPORTING & EVALUATION


Facebook users shall engage with instructional videos and/or posted news content with solu-

tion-based messaging through likes and comments. LIFT shall respond personally to comments

made and absorb feedback into future posts

Measure and record number of tickets sold weekly against number of tickets sold at time of

PitchFest Campaign implementation

Time Spent Overall: 1.5 hours weekly, 6 hours monthly

PitchFest is held September 28, 2017. It is assumed that LIFT will promote PitchFest in congru-

ence with other such events. In this case, LIFT will likely film an after-event video. The video

shall be cross posted to Facebook, Twitter, and Instagram, in the week following PitchFest.

Metrics will be monitored weekly and at the end of the Campaign. A PitchFest Campaign Post-

mortem will be written by LIFT team members once PitchFest has ended, marking the comple-

tion of the PitchFest Campaign, on September 30, 2017.

*It has been recognized that the projected percentage increase in followers on Instagram, Twitter, and

Facebook are low, and conflict with the margin of error. Further investigation is required upon gaining

access to relevant analytics.

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PitchFest Campaign Budget

PITCHFEST CAMPAIGN

TASK TIME ALLOCATION TOTAL

Instagram Instructional Video Series 2 hours, every other week4 hours monthly

1 hour/week

1 hour/week

Pinterest New Pinterest Board 3 hours 20 minutesLast week of month 1

3.33 hours/week Month 1 task

3.33 hours/weekMonth 1 task

Pinterest Board Updates 1 hour, twice weekly8 hours monthlyBegin month 3

2 hours/weekMonth 3 & onwards

2 hours/weekMonth 3 & onwards

Twitter News Content includingSolution-based message

1 hour, every other week2 hours monthly

0.5 hours/week

0.5 hours/week

Facebook Instagram Cross Posting 15 minutes, every other week30 minutes monthly

0.13 hours/week

Twitter Cross Posting 15 minutes, every other week30 minutes monthly

0.13 hours/week

0.25 hours/week

Metrics Reading and Recording Metrics 1.5 hours weekly6 hours monthly

1 hour/week

1 hour/week

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Social Media Plan Timeline

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

June 25 June 26 June 27 June 28 June 29 June 30t July 1Canada Day

July 2 July 3Instagram video + research + editing

July 4Pinterest Business account

July 5 July 6Complete 1 board

July 7Pinterest MetricsFacebook, Twitter, Instagram Metrics

July 8

July 9 July 10Twitter + research

July 11Complete 1 board

July 12Facebook (I video)

July 13Complete 1 board


July 15


July 18Complete 1 Pinterest board Make boards public

July 19Facebook (T news)

July 20Follow Current Lift VIPs


July 22

July 23 July 24Twitter + research

July 25Complete 1 Pinterest BoardMake Board Public

July 26Facebook (I video)

July 27Pinterest updatesPinterest updates

July 28 Pinterest MetricsFacebook, Twitter, Instagram Metrics

July 29


Aug 1 Aug 2 Aug 3 Aug 4 Aug 5

Pinterest Plan Tasks

PitchFest Campaign Tasks

*No BizDev Workshops or LIFT Power Lunch events have been scheduled for July

Legend

MONTH 1: JULY The LIFT Comox Valley Social Media Plan, including the Pinterest Plan and the PitchFest

Campaign, shall begin as of July 3, 2017, due to Canada Day falling on July 1, and finish on Sep-

tember 30, 2017. The entirety of the Plan shall last three months in duration.

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July 30 July 31 Aug 1Pinterest updatesPinterest updates

Aug 2Facebook (T news)

Aug 3Pinterest updates + board researchPinterest updates

Aug 4Pinterest MetricsFacebook, Twitter, Instagram Metrics

Aug 5

Aug 6 Aug 7BC Day

Twitter + research

Aug 8Pinterest updatesPinterest updates

Aug 9Facebook (I video)



Aug 12

Aug 13 Aug 14Instagram video + research + editing





Aug 19

Aug 20 Aug 21 Twitter + research


Aug 23Facebook (I video)



Aug 26

Aug 27 Aug 28Instagram video + research + editing

Aug 29 Pinterest updatesPinterest updates


Aug 31Pinterest updates+ make monthly board publicPinterest updates

Sept 1 Sept 2



*No BizDev Workshops or LIFT Power Lunch events have been scheduled for August

Legend

MONTH 2: AUGUST Month 2 of the LIFT Social Media Plan involves the continuation of tasks set forth in the

Pinterest Plan and in the PitchFest Campaign.

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Aug 27 Aug 28 Aug 29 Aug 30 Aug 31 Sept 1Pinterest MetricsFacebook, Twitter, Instagram Metrics

Sept 2

Sept 3 Sept 4Labour Day

Twitter + research

Sept 5Pinterest updatesPinterest updates

Sept 6Facebook (I video)

Sept 7Pinterest updates + board researchPinterest updates

Sept 8Pinterest MetricsFacebook, Twitter, Instagram Metrics

Sept 9

Sept 10 Sept 11Instagram video + research + editing


Sept 13Facebook (T news)

Sept 14Pinterest updates + board researchPinterest updates


Sept 16

Sept 17 Sept 18Twitter + research


Sept 20Facebook (I video)

Sept 21Pinterest updates+ make monthly board publicPinterest updates


Sept 23

Sept 24 Sept 25Instagram video + research + editing


Sept 27Facebook (T news)Facebook (I video)

Sept 28PitchFest


Sept 30PitchFest Campaign Ends - Evaluation & PostmortemPinterest Plan Ends - Evaluation & Postmortem



*No BizDev Workshops or LIFT Power Lunch events have been scheduled for September

Legend

MONTH 3: SEPTEMBER

PitchFest occurs on Thursday, September 28, 2017. Regularly planned Pinterest updates will

not occur on September 28. The September Pinterest board shall be released on Thursday,

September 21. Both the Instagram video, originally released on September 25, and the regularly

scheduled Twitter news will be cross posted on Facebook on September 27. Facebook, Twitter,

Instagram, and Pinterest metrics will continue to be collected on Friday, September 29. The

PitchFest Campaign and the Pinterest Plan will both conclude on September 30, with an indi-

vidual postmortem and evaluation.

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-Values: dynamic, collaborative, growth-oriented, community, learning, adaptable, teachable-Those that don’t adapt will fail; those that do adapt and embrace growth/change will thrive-Facebook 893 followers 906 likes-Twitter 2456 followers 2948 likes 3756 followed-Instagram 1253 followers 3590 followed-Has presence on Google+ but is clearly not the main focus for SM-Lingers around Pinterest - no business page, does not appear easily in search results-Utilizes YouTube for storage purposes - no brand channel-Utilizes #WeAreYQQ, #LIFTVIP, #MakeShiftHappen-Hosts events - BizOnDeck, Power Lunches •Yearly PitchFest - upcoming September 28, 2017 •Parties throughout year, recently held May 31, 2017 in tandem with Elevate the Arts •Hosts contests - currently using #WeAreYQQ and #LIFTVIP to win prizes-Works with local videographers and interviews LIFT VIP’s and local entrepreneurs •Utilizes YouTube, Twitter, personal website for videos, not using Instagram video-Website has blog-Supportive company in general - therefore, it’s going to draw in people that are looking for that help, conversation, being able to relate to Hans’ message via words/video/call to actions-Contemporary, frequent updates, very active on his site/blog/SNS-Pictures and videos show fun, engaging events, people are happy, relatable, optimized for SNS’s

-Currently has 110 members within Lift umbrella - termed VIPS-Most within Comox Valley; newer members from Campbell River and Nanaimo (approx 5 members out of CV)-Hopes to expand to 500 members in next 3 years - sourced directly from Hans Peter Meyer-Audience is startups, entrepreneurs, small businesses, 20-45, women, males comfortable with asking for help/comfortable being around feminine energy

About LIFTComox Valley

About the company’s goals

LIFT Research Notes

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-Looks like they target older audiences; less focus on very fresh entrepreneurs, older members-Facebook is the only SNS being utilized by competitors-Website and pictures not dynamic or engaging, low quality photos, don’t look fun, members are old, unable to relate as entrepreneur in my late-twenties looking for mentorship, especially not for Social media and marketing- LIFT has event posting for a each competitor’s networking meetings: ex) http://liftcomoxvalley.ca/event/next-wave/

-Unable to find any form of social media presence

-Facebook page: 846 followers 878 Likes 75% response rate-Some posts don’t include pictures-Post pictures not optimized for appropriate Facebook Feed size - pictures all different sizes-Very little comments made to posts; little, to no follow through by CVWBN on comments

-Facebook page: 414 followers 424 likes 100% response rate-Profile pictures not optimized and/or tailored to their purpose-Excellent follow through on return comments - long replies

-Facebook page: 403 followers 412 likes-Has the most we, we, we content of all aforementioned businesses - mostly shared-Barely any user engagement on either end, fairly inactive presence overall

About the Competitors

Next Wave

Comox Valley Women’s Business Network

Comox Valley Small Business Association

Comox Valley Business Network

Business Competition Research Notes

Note: The above logos have been altered slightly due to illegibility and are arranged based on visual weight

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How businesses engage on Pinterest

Pinterest Research Notes

-Whole foods: publishing diverse content to promote and reinforce its brand promise.-Pinboards are filled with Whole Foods content and content published by other people across the web. Whole Foods actively pins, repins, and follows other members -DIY brands -Interests of customer base-Mashable: -Technology, tips, gadgets-Etsy: -Guest pinners -What brand stands for -Our awesome community -In the news -Bucket list, things to achieve, checklist -Motivation inspiration-Cool office stuff-Travel tips for businesses-Events for businesses-Using social media tips-Categories that apply to business-Creating Boards that tell their stories-Use for purchasing power-Nanaimo and CR (use #WeAre____)-Longer images [700 pixels by 1,400 pixels, for example] increase repins, and in turn, more visits to the original image on our site-From info site: Pay attention to the captions you use. Whether you’re Pinning content from your site or repinning it from somewhere else, you need to explain why it is useful to your cus-tomers. Another way to make sure you’re discoverable is to ensure you mention and link to your website in the captions.-From info site: Is there a holiday or a big product release coming up? Maybe your business is rebranding and you need a creative way to tell your customers about it.

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Pinterest Plan

PitchFest Campaign

-Establish credibility with relevant, sharable, engaging content-Reinforce brand as credible source, as community minded, as hub for knowledge/networking/fun-Create “hype” and entice through FOMO - show fun-Indicate Lift as hub for someone “like you” that may be in one of the VIPs shoes’ and can relate and/or learn and/or share about similar situations-Create good perceptions-Generate leads by sparking interest-Storytelling and vision-sharing and idea collecting and dreaming-Sharing - here’s what I’ve done, here’s what has worked, what hasn’t, how I dealt with certain situations, what I’d like to see happen or try-People use Pinterest to find inspiration, to share it with other people as getting to know them, a space to collect ideas-“Your business is our business”-Talent drives economy-Lead, inspire, fuel talent - how to draw talent as inspiration…how to maintain that inspiration and motivation and passion?

-Fundraiser for the LIFT New Entrepreneur Fund-Prime Chophouse “Community Throwback” dinner-Raising funds for the LIFT New Entrepreneur Fund-Seven entrepreneurs. 3 minutes. 3 judges. Pitching for success-Promote new service: NEF-Fundraise, market NEF-Hype around PF-Create curiosity about businesses, pitching, building a business, how it builds the economy in the community-Support, have fun, raise money, win prizes-Challenges that NE face, target people who can relate/empathize/believe in-$40 - so not expensive-What goes into making a successful pitch? Plan for your business pitch?-Tips for new entrepreneurs-Community throwback dinner - fundraiser - info about Prime?

Brainstorming Notes

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LIFT: Comox Valley. “LIFT: Comox Valley (@LIFTstartups).” Twitter. June 10, 2017. Accessed June 12, 2017. https://twitter.com/LIFTstartups.

LIFT Comox Valley. YouTube. Accessed June 12, 2017. https://www.youtube.com/results?q=%23WEAREYQQ.

Peter Meyer, Hans. “Grassroots Economic Development | Comox Valley, Courtenay.” LIFT your business. Accessed June 12, 2017. http://liftcomoxvalley.ca/.

Pinterest. Accessed June 12, 2017. https://www.pinterest.com/search/pins/?q=lift comox valley&rs=rs&eq=&et-slf=1932&term_meta%5B%5D=valley%7Crecentsearch%7Cundefined.

#weareyqq • Instagram photos and videos. Accessed June 12, 2017. https://www.instagram.com/explore/tags/weareyqq/.

Comox Valley Business Network. Accessed June 12, 2017. http://cvbn.ca/.

“Comox Valley Small Business Association.” Comox Valley Small Business Association. Accessed June 12, 2017. http://cventrepreneurs.com/.

“Comox Valley Womens Business Network.” Comox Valley Womens Business Network. Accessed June 12, 2017. http://www.cvwbn.org/.

Next Wave. Accessed June 12, 2017. http://www.cvbusiness.ca/.

“5 Brands Using Pinterest Brilliantly.” Sprout Social. January 06, 2014. Accessed June 12, 2017. https://sproutso-cial.com/insights/best-pinterest-brands/.

Addady, Michal. “Pinterest Now Has 150 Million Monthly Users.” Pinterest Passes 150 Million Monthly Active Users | Fortune.com. October 13, 2016. Accessed June 12, 2017. http://fortune.com/2016/10/13/pinter-est-monthly-active-users/.

Fontein, Dara.“Pinterest for Business: The Definitive Marketing Guide.” Hootsuite Social Media Management. January 03, 2017. Accessed June 12, 2017. https://blog.hootsuite.com/how-to-use-pinterest-for-business/.

Lee, Joel, and Sandy Stachowiak. “Don’t Be Messy: Keep Your Pinterest Boards Organized With These Tips.” MakeUseOf. March 21, 2014. Accessed June 12, 2017. http://www.makeuseof.com/tag/dont-be-messy-keep-your-pinterest-boards-organized-with-these-tips/.

McFarland, Tabby. “20 Killer Brand Strategies On Pinterest.” Small Business Trends. May 25, 2015. Accessed June 12, 2017. https://smallbiztrends.com/2014/11/brand-strategies-on-pinterest.html.

Newberry, Christina. “Pinterest Ads: The Complete Guide for Business.” Hootsuite Social Media Manage-ment. September 06, 2016. Accessed June 12, 2017. https://blog.hootsuite.com/pinterest-ads/.

“Pinterest Analytics.” Pinterest for Business. Accessed June 12, 2017. https://business.pinterest.com/en/pinterest-analytics.

Sorenson, Lauren. “7 Examples of Brands That Pop on Pinterest.” HubSpot. Accessed June 12, 2017. https://blog.hubspot.com/blog/tabid/6307/bid/31199/7-Examples-of-Brands-That-Pop-on-Pin.

Lift Comox Valley: Online Presence

Business Competition:Online Presence

Pinterest Informational Resources

References

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