lift magazine media kit 2014

LIFESTYLES OF SUCCESSFUL LEADERS

MEDIA KIT

Reach 600+ Business Lifestyle Readers Aspiring to Live Well

In�uence a $Trillion Multicultural, Multigenerational Consumer Market


How the most creative leaderspaint their success








92% of Readers see LiFT as a Bridge to Where They Want to Be

92% of Readers

see LiFT as a Bridge to Where They Want to Be

92%of Readers see LiFT

as a Bridge to WhereThey Want to Be

87%Spend 20 percent of

Discretionary Incomeon Leisure Products

68 %Seek New Career

Opportunities

76 %Learn About NewTrends & Product

Through Magazines



92% of Readers see LiFT

as a Bridge to Where They Want to Be

87% Spend 20 percent of Discretionary Income on Leisure Products

76% Learn About New Trends & Products through Magazines








Reach 600k+ Business Lifestyle Readers Aspiring to Live Well

Best & Latest - Tech Tools

- Healthy Lifestyles- Pro les of Successful People

+Much More

Best & Latest - Tech Tools

- Healthy Lifestyles- Pro les of Successful People

Best & Latest Tech Tools Healthy LifestylesPro les of Successful People

Tech Tools HealthyLifestyles Pro les ofSuccessful People

Tech Tools Healthy LifestylesPro les of Successful People

Show Your Best & Latest

92% of Readers see LiFT

as a Bridge to Where They Want to Be

2 LiFT Magazine is a publication of CPG Communications Group, LLC. All rights reserved.



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OUR MISSION

Verb. To raise to a higher level or position or to hold up or display on high.

Noun. A new magazine for people who aspire to live well.

A New Brand of Leadership As one of the market’s newest titles, LiFT’s mission is to inspire people and companies to lift themselves and others to a higher level of living, leadership and achievement. By showcasing Lifestyles of Successful Leaders, with engaging narratives as informative as they are entertaining, the magazine enables professionals to live, lead and achieve successfully.

We accomplish this by delivering compelling content, engaging a forward-thinking readership audience, and partnering with advertisers whose products and services elevate people and improvetheir performance.

Alignment with LiFT helps you inspire loyalty among a successful diverse audience of leaders, build relationships with young professionals in their sweet spot of development and, ultimately, increase value for your target audience.

Contact your representative at 913.317.2888 Visit LiFT online at www.LiFTMagazine.net 3


A Trillion Dollars is no small change. And the African-American and Latino consumer markets are no small markets. They are the largest and fastest-growing ethnic markets in America. Savvy advertisers will tap into this lucrative market with LiFT Magazine as your direct line to some of the most powerful consumers in America.

Your advertising message will penetrate this multi-trillion dollar market when you send a personal invitation to the largest and fastest-growing culturally diverse segments in America today.

LiFT Magazine readers are “Big Spenders!” They buy everything from cars and houses to clothes and jewelry; computer equipment, electronics and appliances to insurance, financial planning and health care; from groceries, toiletries, liquor, and candy, to books, apps, and vacations.

National Distribution: 225,000Controlled distribution by three main delivery methods:

150,000 Direct Mailed to individuals in your target market from a select list of up&comers who aspire to live a lifestyle of success and meaningful purpose.

30,000 Conference Distribution to the top professional conferences in America – conferences that attract the best and brightest minds in their field, and where aspiring professionals focus on absorbing the ideologies of successful leaders.

Reaching a pivotal time in their lives, LiFT readers are actively seeking expert guidance and timely information on everything from career-path development to higher education, and from the efficient use of technology to how to become more consumer savvy. This makes LiFT an excellent forum for companies seeking qualified and motivated professionals, as well as an emerging pipeline of loyal consumers.

45,000 Campus Distribution on more than 1,500 leading colleges and universities having at least 15% multi-ethnic enrollment. Bulk delivered to college career officers who request copies for their undergrad and graduate students. This distribution process ensures that LiFT Magazine gets into the hands of up&coming candidates who are ready now to take advantage of career and consumer opportunities.

A POWERFUL CONSUMER MARKET



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About the Magazine

Title: LiFT Magazine

Tagline: Lifestyles of Successful Leaders

Mission: To inspire people to lift themselves and others to a higher level of living, leadership and achievement.

Year Established: 2014

Total Circulation: 225,000

Total Print Audience: 600,000+

Frequency: 9 issues per yearSeptemberOctoberNovember/DecemberJanuary/February MarchAprilMayJuneJuly/August

Channels: Print, Web, Mobile and Tablet

About the Readers LiFT readers are generally up&coming and aspire to live a quality and vibrant lifestyle. They are well-educated, exploratory and consummate consumers of quality products and services.

Ethnicity:70% African-American20% Hispanic/Latino6% Caucasian2% Asian-American1% Native American1% Other

Family Status 46% Married 34% Head of Household w/Children20% Single

Education: 12% Advanced Degree (Ph.D., M.D., J.D.)54% Master’s Degree 82% Bachelor’s Degree15% College Seniors3% Some college

Income and Net WorthAverage HHI $101,000Median HHI $81,000Average Net Worth $258,000Net Worth $100,000+

Geographic Markets: 41% Northeast 21% Southeast20% Midwest15% Southwest3% Northwest

QUICK FACTS

22-54

54%46%

46%

54%54% 46%

32

AGE RANGE

32Median Age

GENDER3232

MEDIAN AGE




EDITORIAL PLATFORM

Business | Culture | Leadership | LifestylesAs a business lifestyles publication, LiFT expresses the role of culture and leadership in building success. Content leans toward the future and enables people to imagine themselves achieving a higher standard of life, leadership and achievement—both professionally and personally. The magazine influences business, culture, leadership and lifestyles through the lens of four core themes:


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CREATIVITY: Leadership and creativity are two sides of the same coin. LiFT illuminates the innovation that results when both sides are played in balance.

ENERGY: Life and leadership depend on the power of collective and positive energy. LiFT illustrates how the most effective leaders inject oomph into everything they touch.

PURPOSE: More than personal profit and market share, sustainable leadership requires meaningful work and a commitment to service. LiFT explores how the mastery of purpose and a service-driven approach can transform an idea, person or business into a global phenomenon.

PLAY: Are we having fun yet? LiFT views leadership as a lifestyle in which people take their work, not themselves, seriously, allowing creativity to flourish. So, we illustrate how lifestyle and culture can inspire the most inventive ideas and develop one’s capacity for success.



EDITORIAL PLATFORM

EDITORIAL DEPARTMENTS

Launch. This upfront section highlights the news, trends and information pertinent to LiFT readers and gives lively updates on movers and shakers within the leadership community.

How I Lead. Getting inside a leader’s daily life, How I Lead not only reveals approaches to productivity, creative thinking, and management, but also delivers insight into the mind of a forward-thinking leader.

Balancing Acts. Stories of everyday people—men and women—balancing work with home, success with failure and dreams with reality to create this thing we call life.

The Goods. What’s new in mobile devices, productivity software, social apps and everything else leaders need to help them work smart and remain technologically sophisticated.

My Life. A lifestyle section profiling people who live life to the fullest, while promoting chic brands, travel destinations and special opportunities.

White Space. Leaders share techniques they use to clear the mind, refocus, recharge and reimagine. Readers get a firsthand account of what it takes to avoid burnout and sustain one’s leadership over time.

Impact. Stories of visionary institutions and individuals who use generosity, ingenuity and philanthropy to create a better world.

iLearn. Stories of achievement and academic excellence from America’s top graduate-degree programs, Executive MBA programs, eLearning programs, and more.

iList. Rankings of the best and most impactful businesses, inspiring people, events and desired products for successful leaders.


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LiFT Magazine’s readers live beyond the daily grind. They take work and leadership seriously but have carved a life outside of work and are determined to have the time and energy to live it.

Audiences read LiFT Magazine to imagine themselves living and leading better. Readers are among the world’s most culturally diverse, educated and forward-thinking leaders between the ages of 22 and 54. The publication connects the youngest Millennials to the youngest Boomers, enabling you to influence multiple generations in every issue. They work hard. And while their lifestyles tend to blur the lines between professional and personal, they play hard, too. They serve their communities, care deeply about the future, contribute time and money to things that matter, absorb information quickly, learn intuitively and on the go, and aren’t afraid to create opportunities for themselves.

AUDIENCE



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LiFT Delivers . . . Opinion Leaders Forward Thinkers Affluent & Aspirational Consumers

Influence 57% agree, “My opinion matters in workplace decision-making.” 78% agree, “My opinion matters in household decision-making.”

The C-Suite30% have C-Level job responsibility

Decision Makers63% agree, “I tend to take the lead in workplace decision making.”

Passionate Readers1 hour+ time spent reading personal and professional development content each day

Persona: Business professionals who seek continuous leadership development 70% corporate/private sector 12% entrepreneurial/professional services 12% public sector/social services6% academic

Leadership Level:

15% Senior Management (EVP+)25% Upper Management (VP+)30% Middle Management (Director+)15% Entry Level15% College Seniors

22-5454%46%

46%

54%

54% 46%

32

AGE RANGE

32Median Age

Persona: Business professionals who seek continuous leadership development

70% corporate/private sector 12% entrepreneurial/professional services 12% public sector/social services6% academic

Leadership Level:




Leadership Level:

15% Senior Management (EVP+)25% Upper Management (VP+)30% Middle Management (Director+)15% Entry Level

GENDER3232

MEDIAN AGE



70%

12%

12%

6%


30%

25%15%

15%

15%22-5454%46%

46%

54%

54% 46%

32

AGE RANGE

32Median Age

Persona: Business professionals who seek continuous leadership development


Leadership Level:




Leadership Level:

15% Senior Management (EVP+)25% Upper Management (VP+)30% Middle Management (Director+)15% Entry Level

GENDER3232

MEDIAN AGE



70%

12%

12%

6%


30%

25%15%

15%

15%



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LiFT readers are driven to succeed—and determined to define success on their own terms. They are natural leaders fueled by aspiration and meaningful work. They set high goals for themselves, have a love for all things digital, and aspire to lead a life well lived. Along the way, they are making sound purchasing decisions, heavily influencing buying patterns and they tend to go for name-brand luxury items.

At home, these up&comers are passionate about entertaining family and friends and spend a substantial amount of discretionary income on quality food, adult beverages, and apparel. They use the latest technology to explore fine dining, shopping and travel destinations. These bold-lifestyle advocates own their homes, buy or lease a new car every 2 to 3 years, and invest in insurance and retirement products to secure the future of their families, learn intuitively and on the go.

PSYCHOGRAPHICS


Here’s how readers responded to a lifestyle survey conducted by the National Eagle Leadership Institute© (NELI) commissioned on behalf of LiFT Magazine. NELI surveyed 2,250 men and women who exemplify the magazine’s demographics. The results below capture the percentage of those surveyed who agreed with the following statements:


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Natural Leaders (84%) I often find myself in a leadership position, both at work and among friends (79%) I like being responsible for teams or projects (76%) I serve on several non-profit boards Driven & Ambitious (81%) I like to try new things(82%) I consider myself a lifelong learner (92%) I view where I am today as a bridge to where I’d like to be tomorrow

Aspirational (79%) Accomplishing meaningful work is important to me(68%) Achieving a higher social status is important to me(68%) I want to get ahead in life

Socially Conscious (77%) Community service is one of my core values (71%) I care about the future of our environment(79%) I support companies that use sustainable materials and business practices Consumer Savvy(87%) I spend approximately 15% of my discretionary income on desired products (76%) I generally learn about new styles and products through magazines(82%) I prefer to buy well-recognized, trusted brands (83%) I invest in luxury items when they fit my personal style

Health Conscious (64%) I exercise three or more times a week(70%) I buy organic foods whenever possible (64%) I visit a gym or spa regularly

Tech Savvy(76%) I upgrade my mobile device every two years (83%) I download new apps regularly(56%) I make frequent online purchases (64%) I like to be among the first to get the latest tech gadget

Financially Savvy (71%) Saving for the future is important to me(63%) I have a retirement savings account(49%) I have an investment portfolio

Travel Buffs(67%) I travel frequently for work or business (84%) I think annual vacation is critical to productivity (86%) I tend to select resort destinations for personal travel(69%) The occasional weekend getaway is a must

Serious About Play(75%) I think hobbies are important escapes for busy people(88%) I consider fine dining to be entertainment

Learning Time(87%) I like to read a variety of books, magazines, and online articles(68%) I spend time on advertising that captures my attention with the latest products(76%) I attend a leadership or personal-development forum several times a year(64%) I would invest time in an online learning program if it promised upward mobility

Family Life(87%) My family is a vital part of my success(74%) Having fun through play is an important part of my family’s weekend(69%) Shopping with my family is a valuable event



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EDITORIAL CALENDAR & CLOSING DATES

In Every Issue: Every edition includes inspiration to help our audience lead with style, harness creativity, be more compelling, cultivate more happiness, show up differently and lean into the future. Profiles of everyday people, from all walks of life, share stories of ingenuity, grit, near-failure and ultimate success.

September 2014Leadership Issue: Best in Class — People and Organizations Leading Beyond the Lines Closing Date: 7/15Publication: 8/25

October 2014Culture Issue: 25 Companies Igniting Intrepreneurship & 25 Best Workplace Cultures for Millennials Closing Date: 8/15Publication: 9/25

November/December 2014Business Issue: The Year’s Most Reimagined Companies Closing Date: 10/15Publication: 11/25

January/February 2015Lifestyles Issue: Great Escapes – Guide to a Successful Sabbatical Closing Date: 11/15Publication: 01/03

March 2015Leadership Issue: Leaders to Watch – Forecasting the Year’s Most Impactful People, Places and Ideas Closing Date: 01/15Publication: 02/25

April 2015Culture Issue: How Culture Influences Everything Closing Date: 02/15Publication: 03/25

May 2015Business Issue: 100 People, Ideas and Opportunities Shaping the Future Closing Date: 03/15Publication: 04/25

June 2015Lifestyles Issue: Guilty Pleasures – Inventive Ways to Optimize Downtime and Stir Happiness Closing Date: 04/15Publication: 05/25

July/August 2015 Leadership Issue: Playbook – How Play Ignites Your Most Inspired Work Closing Date: 05/14Publication: 06/25

Dates and themes are subject to change.



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CUSTOM CONTENT MARKETING Today’s Innovative LeadersLiFT Magazine invites your brand to connect with our diverse audience as we introduce a fresh take on lifestyles that identify the up&coming individuals who will be the new faces of innovative leadership.

In addition to advertising, we offer opportunities to leverage custom content and messaging, thereby deepening your level of engagement with our readers. Let our industry experts help you develop relevant and original content that can be accessed across print, digital, and mobile platforms.

Print LiFT Magazine’s core editorial platform of Business, Culture, Leadership, and Lifestyles supports our mission to inspire people to lift themselves and others to a higher level of living, leadership and achievement.

LiFT is a direct line to an affluent, educated audience that aspires to a superior lifestyle. Each month, we connect on a personal level with a multicultural audience who is serious about success, depends on our expertise, and recognizes that our coverage is about their lives, their encounters and their aspirations.

Digital & MobileLiFTMagazine.net is day-to-day, moment-to-moment engagement with the audience you seek. Our online audience is always connected to the latest lifestyle news and helpful small-business and career-management content. Our rich digital content is accessible online, on tablets and mobile smart phones and is sharable across a variety of social-media platforms. As technology changes everything about the way we live, lead and achieve, our digital space is where compelling content reigns and where marketers can express themselves like never before.



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RATES, Fees & Discounts

Rate Base: 225,000 Frequency: 9x

Print Four-Color 1x 3x (-10%) 6x (-15%) 9x (-20%) Full Page 15,850 14,350 13,625 12,880Horizontal 1/2 page 8,250 7,480 7,080 6,700

Black & White 1x 3x 6x 9xFull Page 12,680 11,480 10,900 10,300Horizontal 1/2 page 6,600 6,000 5,670 5,360

Premium ChargesCover Positions are 4-color only Back Cover = $19,815. Inside 2nd & 3rd Covers = $19,050. Rates include bleed charges. Fifth color rates available upon request.

The Web (The number and frequency of unique site visitors is calculated thru Google Analytics)

Leader Board Banner 728 x 90 pixels 12 months - $15,000Banner (Header/Right Side) 468 x 60 pixels 12 months - $8,500Large Rectangle 300 x 250 pixels 12 months - $7,500 Logo Banner (Badge) 125 x 125 pixels 12 months - $6,000 Video Company Profile/Advice (.mp4) 640 x 480 pixels 12 months - $7,500 Video Commercial & Website Link 640 x 480 pixels 12 months - $12,000Site Sponsorship Logo Link (Badge) 88 x 31 pixels 12 months - $10,500 Site Sponsorship Logo (not linked) 88 x 31 pixels 12 months - $4,000Corporate Partner Profile & Banner 300 x 250 pixels 12 Months - $10,000 Site Sponsorship & Linked 125 x 125 pixels 12 Months - $10,000 Site Sponsorship & Linked 125 x 125 pixels 3 Months - $3,000

Call 913.317.2888 for digital, custom rates and packages.

Commissions and discounts apply to space, color, bleed, and special position charges: 15% to recognized agencies if paid within 30 days of invoice date. Other charges are not commissionable.

Terms net 30 days. Interest on any past-due balance is charged at the rate of 1.5% per month.Inserts or in-house inserts are not accepted.



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Overall Trim Size: 8 1/2 x 11

PAGELive: 8 1/4” X 10 3/8”Trim: 8 3/4” X 10 7/8”Bleed: 9” X 11 1/8”

1/2 HORIZONTALLive: 8” X 5”Trim: 8 3/4” X 5 1/4”Bleed: 9” X 5 1/2”

PRINTING PROCESSWeb Offset

BINDING METHODPerfect Bind

LINE SCREEN- 133

All four-color material must be accompanied by match prints or high-quality proofs. Digital files on CDs or DVDs accepted in the following forms:PDF/XIA (all imbedded images must be hi-res)InDesign, or Quark document with hi-res images and fonts

MAX DENSITY 4-Color Density: 290% Max2-Color Density: 190% Max

MATERIALSPlease submit your ads for LiFT via email at [email protected] Preferred digital format: PDFX-1A Complete, camera-ready art or reproduction proofs may be submittedArtwork due 8 weeks prior to publication dateNo cancellations accepted after closing date for space reservation

SAFETYKeep all LIVE matter, not intended to trim, 1/4” from TRIM edges. Offset for registration marks should be set at .1875

GUTTER SAFETY FOR SPREADSAllow 1/4” of each side of gutter, 1/2” total gutter safety.For ad spread units, please supply 1/16” duplicated image on both sides of the centerline.

PROOFSOne SWOP-certified proof AND one ruled proof as a positioning guide.

SHIPPING FOR ADS & PROOFSCPG Communications Group, LLC. Attn: c/o LiFT Magazine7300 W. 110th Street, 7th Floor Overland Park, KS 66210 P: 913.317.2888 E: [email protected]

PRINT SPECIFICATIONS




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The following are certain terms and conditions governing advertising published in LiFT Magazine (the “Magazine”). Submission of insertion order for placement of advertising in the Magazine constitutes acceptance of the following terms and conditions. No terms or conditions in any insertion orders, instructions or documents other than this Rate Card will be binding on CPG Communications Group, LLC (“Publisher”) unless Publisher agrees to such terms and conditions in writing.

1. AGENCY COMMISSION AND PAYMENTSubmission of insertion order by advertising agency on behalf of advertiser constitutes agency’s agreement to pay all invoices for placement of advertising in the Magazine pursuant to such insertion order. Notwithstanding the foregoing, submission of insertion order constitutes agreement that advertiser guarantees prompt and full payment for such advertising in the event of material default by agency. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine.

Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within thirty (30) days after the billing date. No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts received by advertiser on advertising space charges may not be applied to production charges.

2. CANCELLATIONSPublisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. The rates and conditions of advertising in the Magazine are subject to change without notice.

3. PUBLISHER’S LIABILITYPublisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed pursuant to an insertion order that is caused by, or arising from, an act of God, accident, fire, strike, terrorism or other occurrence beyond Publisher’s control.

Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it. Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning requests or agency requirements and is not liable for any error in key numbers.

The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not exceed the cost of the advertising space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special or incidental damages, including, but not limited to, lost income or profits.

4. MISCELLANEOUSAdvertising agency and advertiser each represents and warrants that each advertisement submitted by it for publication in the Magazine contains no copy, illustrations, photographs, text or other content that may result in any claim against Publisher. Advertising agency and advertiser each shall indemnify and hold harmless Publisher from and against any damages and related expenses (including attorneys’ fees) arising from the content of advertisements, including, but not limited to, claims of invasion of privacy, unauthorized use of names or pictures of living persons, trademark infringement, copyright infringement, libel and misrepresentation.

Publisher’s acceptance of an advertisement for publication in the Magazine does not constitute an endorsement of the product or service advertised.

No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior written permission for each such use. The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion, resembles editorial matter.

This agreement shall be governed by and construed in accordance with the laws of the state of Kansas without regard to its conflicts of laws provisions. Any civil action or proceeding arising out of or related to this agreement shall be brought in the courts of record of the state of Kansas. Each advertiser and its agency consents to the jurisdiction of such courts and waives any objection to the laying of venue of any such civil action or proceeding in such courts.

TERMS


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CPG Publications is an expert resource on leadership development from high school and college students to up&coming professionals. CPG Publications is a recognized forerunner in the leadership development space. We help our readers reach their highest leadership potential.

Your advertising messages will entice these up&coming leaders to investigate your recruitment messages, products and services while they are still adaptable in their consumer buying habits.

For more details, call your representative for superb service and creative resources.

7300 W. 110th Street, 7th FloorOverland Park, KS 66210P: 913.317.2888F: 913.345.1053www.cpgcommunications.com


College PreView Magazine was created to provide timely information and inspiration to help high school students prepare for a fruitful college experience, career path planning, and life in the future, while becoming a responsible consumer, financially savvy, and contributing citizen. It serves as an extension of the high school guidance office, and is the student’s handy guide to a rewarding lifestyle.

DirectAIM Magazine – The objective of this unique specialty magazine is to support African-American and Hispanic/Latino college students in their quest to develop viable career path strategies. It is designed to provide exposure to career opportunities, while maximizing a variety of options to reach their goals. DirectAIM renders a timely view of current and cutting-edge trends in a potpourri of disciplines, including technology, science, finance, business, and liberal arts. The focal point of regular departments centers on life management and leadership skills, relationship building, and self-development.

First Opportunity Magazine is designed to mentor African-American & Latino high school juniors and seniors who seek information and career options in STEM (science, technology, engineering, and math). Editorial focuses on leadership development, life-management skills, and tech careers that require either a two- or four-year degree.

c o m m u n i c a t i o n s g r o u p , l l c .