=lift(social, 2015): dennis bye
TRANSCRIPT
#LIFTSocial
Scaling engagementDennis Bye, Director, Digital Marketing, Microsoft
Panel: Social Marketing Trends for 2016
Dennis Bye -MicrosoftScaling Engagement
Build a customer community of champions
3Strengthens our story through their credibility
2Encourages connections with like-minded customers
1Providing timely information helps Champions position themselves as “in the know”