M a r i k a S i n i a a l t o | G r a p e v i n e M e d i a

You wouldn’t go to the park without planningand preparing, would you?

Why would you take your business to social media without a proper plan?

C H E C K L I S T : goals & target group promise & added value content plan & schedule planner & hours

If you want results you have to make cleaningsound interesting and worthwhile.

That’s how it’s done also in social media. Youdon’t get fans just by being there.

C H E C K L I S T : interesting content good service

vibrant community regular functions

The best way to keep things running smoothlyis to stick to the routines.

Routines are needed also in social media presence. Regular updates and quick response.

C H E C K L I S T : attitude & interest interesting stories

content plan & schedule producer & hours

Kids tend to need interesting content in theirlives in order to feel happy and committed.

You are the expert in your field. Serve youraudience with interesting content.

C H E C K L I S T : content plan & implementing

tone of voice current topics

tips & instructions

Human being is a social animal. It stays focusedand motivated when being part of something.

To keep your fans and followers active ask, activate and create content together.

C H E C K L I S T : ask & listen

start interesting topics take part & activate reward activity

PLAN• Themes for a year• Channels• Contents for next month• Launch and other actions• Resources

SET UP• Profiles• Visual elements• Technical implementation• Launching

PRODUCTION• Follow the plan• Lure and serve• Activate and react• Develop• Be there!

C O N T A C T I N F O R M A T I O N

M a r i k a S i n i a a l t oManaging Director

marika.siniaalto@grapevine.fiGrapevine Media Oy

www.grapevine.fi

All pics: http://www.flickr.com/photos/george_eastman_house