Learn. Connect. Communicate. How parents of young children are using social media & what nonprofits can do

to reach them and change norms.

What is social media?

The Evolution of the Web…

Web 1.0get noise

• read content• paid content• move to digital• static sites• push content• eCommerce

Web 2.0make noise

• user generated• interactivity/sharing• connectivity• pull content/free• social networking• streaming audio• streaming video

Who uses social media?

43

38

39

Age Gender

54%4343

68%

73%

Women & Social Media

Fastest Growing Segment on Facebook? Women over age 55

How do people use social media?

How are parents using social media?

Learn. Connect. Communicate.

Learn

• Get questions answered

• Understand & verify information

• Track milestones

• “Are we normal?”

Connect

• Other parents

• Caregivers

• Experts & resources

• Brands

Communicate

• Share experiences

• Extend offline connections

What can your organization do?

get training, get help, dedicate resources and commit

Setting goalsreaching out to parents building communitynormalizing parenting education

Choosing a Path

Lessons Learned

• Start small

• Keep your audience in mind - always.

• Help parents understand what to expect.

• Demonstrate expertise & be a resource

• Repurpose!

What’s the cost?

A note about privacy

Questions?

Kelli Matthewskelli@vervenorthwest.com