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Lance Smith AD - Millard West High School, NE President, NSIAAA (Nebraska) Social Media The Good, Bad, and the Ugly

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Page 1: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Lance SmithAD - Millard West High School, NE

President, NSIAAA (Nebraska)

Social MediaThe Good, Bad, and the Ugly

Page 2: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Disclaimers

Page 3: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

WHY?

Page 4: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Goals● Student, fan, and community engagement● Communicate a message● Develop a communication infrastructure● Choke out negativity with a positive presence● Promote participation in our activities

Page 5: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Objectives● Connect with a larger segment of the community● Engage more with the student body● Connect with prospective students● Sell our brand through attendance, membership,

and products

Page 6: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Guiding Principles● The sport/activity does not drive the content (e.g. small

sports get proportional attention; win or lose)

● Overarching theme for the year or season○ 25th School Year

● Focus is on students - not adults (some exceptions for coaches/sponsors)

● Consistency

Page 7: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Platform Map

Foundation

● Website● Wildcat Nation● Twitter

1

Targeted Content

● Instagram● Facebook● Email and printed mailings● Scorevision messaging

2

Activations

● In-person Interactions○ Feeder nights○ Activity Fairs

● Program camps/clinics

3

Page 8: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Pew Research Article

https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/
Page 9: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Pew Research Article

https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/
Page 10: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Pew Research Article

https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/
Page 11: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

HOW?

Page 12: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including
Page 13: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Size, content, message

Recognizable

Easily searchable

Who are you?

Where are you?

Page 14: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Recognizable, searchable, consistent

Different than twitter, focus on images, expectations are higher

Page 15: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Tips and TricksHashtags and Tags (know the rules of the platform)

Picture and Video

Community Management

Polls and Interactions

Instagram stories

Use the experts (kids)

Page 16: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

@dakotaridgeathletics

@DRHS_Athletics @dakotaridgeathletics

Matt A. Heckel, CMAA Dakota Ridge High School

Littleton, CO

Athletic Director/Assistant Principal, CADA President Elect

Page 17: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

“What keeps you up at night?

Page 18: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Avoid Negative Headlines

“Catholic High School Football Star Expelled, Loses Scholarship Over Racist, Sexual Tweets” Blaze Sports 1/23/12

Page 19: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

And it’s not just the students…...

Teacher claims she was fired over topless selfie obtained by students without her consent http://via.kdvr.com/ZzfjB

In researching a story, The Columbus (Ohio) dispatch did a social media search and article called” Teachers’ Saucy Web Profiles Risk Jobs.”

Page 20: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Train your staffon school/district

expectations

Page 21: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

District Staff Guidelines

Page 22: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including
Page 23: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Deliberate Indifference

Page 24: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Educate Student-Athletes(And Parents too!)

Page 25: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Colleges/Coaches are checking!“Had to unfollow/stop recruiting a young man this evening. Still amazed by what recruits tweet/retweet/ College coaches are watching!”

Oklahoma St. Asst. Football Coach 3/14/15

Page 26: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

B.L. a minor, by her father, LAWRENCE LEVY, and her mother, BETTY LOU LEVY, Plaintiffs,

v.

MAHANOY AREA SCHOOL DISTRICT, Defendant.

On May 28, 2017, [B.L.] posted a “Snap” featuring a photo of her and a friend holding up their middle fingers with the text, “f––– school f––– softball f––– cheer f––– everything” superimposed on the image. Plaintiff took the Snap at the Cocoa Hut — a local convenience store — on the weekend when she was not participating in any school activity. Notably, this Snap did not specifically mention the High School or picture the High School. Further, the Snap was only shared with Plaintiff’s friends on SnapChat, and thus was not available to the general public.

Timeout! Background on Dakota Policy

Page 27: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including
Page 28: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including
Page 29: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including
Page 30: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Dakota Ridge Social Media Policy--

Participation in Dakota Ridge Athletics and Activities is a privilege, not a right. The use of social media by a student considered “unbecoming of an Eagle” may result in discipline including suspension and/or removal from the activity, team, or leadership position.

Page 31: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Lee Green (Professor at Baker University in Kansas and co-creator of the three NIAAA Leadership Training Institute legal classes- 504, 506, and 508) made the recommendation that school systems include a social media policy in their Student-Athlete code of conduct. The policy should include precise language defining specifically prohibited behaviors. The Social Media Policy should explain the disruptive impact of inappropriate social media postings on the morale and success of the team. The policy should be specific and should avoid any language that generalizes moral misbehavior.

Tuesday, 10:45 am

Page 32: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Schools can discipline if:

● The speech is causing a substantial disruption to the school. (Tinker)

● You can reasonably predict the speech will cause a substantial disruption

at school or at a school sponsored activity. (Tinker)

● The speech is violent or threatening

● The speech pretends to be coming from the school or an employee.

Page 33: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Schools may or may not discipline if:

● The only effect on campus is an increase in gossip.

● The speech has only created hurt feelings or general displeasure.

● The only effect is that parents are generally upset.

● The speech was intentionally disconnected from campus.

(Need to determine Nexus to the school)

Page 34: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including
Page 35: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including
Page 36: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Train your Coaches

Page 37: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Know your objectives in using Social Media SHINE

● Support: Use social media to support Dakota Ridge and our athletes. Show support for others' content as well.

(spirit squads, band, etc) Use social media to spread positivity.

● Highlight: Use social media to highlight your individual and team accomplishments, along with anything else that

you'd like to "brag" a bit about in your program. Let people know about it on social media. Community Service,

EAGLES SUPPORTING EAGLES, etc.

● Inspire: Use social media to inspire others who pay attention to your program. Authentically empowering others

is one of the most impactful things you can do for yourself and team. Share quotes or clips you might find

inspiring and uplifting.

● Network: Use social media for networking and connecting with others by using positive interactions with other

like minded individuals. Programs, CHSAA, Coaches

● Educate: Use social media to educate your audience on the important factors of your team and athletes.

Page 38: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

Staff Guidelines

● Be professional on the internet including all Social Media Networks.

● Don’t post anything inappropriate that might embarrass yourself, the school, or your team! (SCRUB YOUR ACCT!)

● Avoid interacting with, initiating contact with, or friending current students or athletes on your personal profile.

● Keep all school-related conversation focused on school, team, teaching and learning.

● Remember-everything you post might be copied and distributed!

Page 39: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including
Page 40: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including
Page 41: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including
Page 42: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including
Page 43: Social Media - NFHS · Educate: Use social media to educate your audience on the important factors of your team and athletes. Staff Guidelines Be professional on the internet including

@dakotaridgeathletics

@DRHS_Athletics @dakotaridgeathletics

Matt A. Heckel, CMAA Dakota Ridge High School

Littleton, CO

[email protected]

mailto:[email protected]

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