USING WORDPRESS WITH

SOCIAL MEDIA TO EDUCATE AND

INTERACT WITH CLIENTELE

• Our Sites were OLD and Out of Date

• Most of our faculty did not actively participate in updating the program areas on their sites

• No Content Management System – many of our faculty didn’t feel comfortable updating their sites

• No ability to update on mobile platforms

• Did not integrate with Social Media

THE

PROBLEMS

WAKULLA

COUNTY

0

50

100

150

200

250

Comparing Wakulla Hits January - May to Previous Year

2012 2011

HITS JAN-MAY 2011: 3,315 HITS JAN-MAY 2012: 10,529

Hits 2011:

972,673Hits 2012:

2,018,942

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Hits Compared from January – May on District Website

Hits 2012 (Wordpress) Hits 2011 (Static)

The Challenge of Microblogging from the field:

Solution needs to be quick and simple with little distraction to our clientele and programs

Not the Place or Time for Tags and Coding

Wordpress iOS

•Point•Shoot•Email

•Blog Post•Tweet•FB Post

Wordpress is a Home that complements Social Media

• Prolongs the life of Tweets and Facebook posts

• Provides a searchable index blogs and information

• Not limited to 180 characters

What’s Next…

Help from Divers and Fishers

Les Harrison

Wakulla County (FL) Extension Director

May 29, 2012

Using Word-Press as Social Media to Educate and Interact with Clientele

– A County Perspective

All Extension Work is Local

Clients Need must be Grouped

We can no longer

depend solely on

paper and the post

office to reach

clientele.• Expensive• Ignores Client Stratification• Too Slow• Too Easy to Miss

Reach Clients with a new tools

Subscription Management

System

Client Self Selection &

Management

Agents Manage “the Message” and

Data

http://x.co/kc5g

County Extension

Faculty can now

easily push

information as they

see it, video it,

teach it, study it.

•Speed, versatility, reduced distribution

costs and greater resource efficiencies.

•A comprehensive digital information and

clientele management system.

•Effective use of new, user-friendly

technologies.

•Searchable record of information

presented.

•MORE CLIENTS REACHED WITH MORE

INFORMATION

Results

Questions?