using social media tools to educate
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Using Social Media Tools to Educate
Jerri Hammonds, Auburn UniversityUrban Integrated Pest Management Community of Practice
USING SOCIAL MEDIA TOOLS TO EDUCATE
ESTABLISH YOUR OBJECTIVES
DO NOT BEGIN
HERE
WHERE TO BEGIN Let’s talk about
WHERE TO BEGIN!Bring out the ol’ fashion pen and paper.
PROGRAM OBJECTIVES What do you want to get out of using social media? Be specific.
Expand the reach of your program may be too general Increase program attendance or
participation Increase awareness of a topic or select
subject matter Reach target audience with timely
updates and news
WHERE TO BEGINBring out the ol’ fashion pen and paper.
1. Name of your program2. Top key objective
PROGRAM OBJECTIVES What do you want to get out of using social media? Be specific.
Expand the reach of your program may be too general Increase program attendance or
participation Increase awareness of a topic or select
subject matter Reach target audience with timely
updates and news
PERSONAL OBJECTIVES MAY BE DIFFERENT Become a person of influence Know how to USE THE TOOLS Develop skills to minimize time, max impact. Others?
YOU TUBEA video-sharing platform
where users can upload, share and view video content
FB
FACEBOOKWith over 750 million users as of 2011, FB is
the largest SN site allowing users to create
profiles, share images, chat, develop
friendships and create lists and more.
T
TWITTERA microblogging platform allowing users to share content and information in 140 characters or less.
BLOGSA user-developed website designed to record the opinion(s) or information of individuals or groups, on a regular basis.
ln
LINKEDINA business-oriented social networking site.
Pinterest A visual bookmarking website that allows users to save a photo that includes a link back to the original website.
“I like donuts.”
“I’m eating a donut!”
“Here I am eating a donut.”
YouTube
FourSquare
“This is where I find donuts.”
“My skills includeeating donuts.”
“Fabulous donut recipe.”
BUILD A SOCIAL MEDIA TEAM Build a Team Who Shares Rules of Engagement
for the Team When Posting What We Share Facebook Analytics Feeding your Facebook Page & Twitter Feed
BUILDING A TEAM WHO SHARES There is strength in numbers so create a
TEAM. Have MANY administrators on your Facebook page. Admins receive notifications per activity. Admins are able to post as the page.
Suggest team members install an app on their computers and mobile devices.
Apps help to keep Twitter close at hand for posting and for retweeting and allows them to stay logged into the account. TweetCaster Hootsuite Play to the individual’s strengths.
THE RULES OF ENGAGEMENT Use conversational language. Post light and funny tidbits occasionally.
Post as your Facebook page.
Don’t “blow up” someone’s Twitter feed.
Events Blog Post Links Light and Funny Updated CoP Content
WHAT WE SHARE
Light and Funny Posts
Updated CoP Content
Photos Videos Polls Contests
In a way that interests them
Research success
WHAT WE SHARE
Videos
Name that Bug
Videos
ENGAGE YOURAUDIENCE
WORK SMARTER NOT HARDER
SHARE SMARTER NOT HARDER
SHARE SMARTER NOT HARDER
Block off an hour or so of time to learn and have someone you can call on for help.
Don’t be afraid to ASK questions. RELAX! Be patient with yourself and with
your team members.
JUST GETTING STARTED?
“Of all the things you wear, your attitude is the most important.”― Janet Lane
KEEP SOCIAL MEDIA CLOSE
TweetCasterHootSuite Facebook App
“I like donuts.”
“I’m eating a donut!”
“Here I am eating
a donut.”
YouTube
FourSquar
e
“This is where I find donuts.”
“My skills includeeating donuts.”
“Fabulous donut recipe.”
Using Social Media Tools to Educate
Jerri Hammonds, Auburn UniversityUrban Integrated Pest Management Community of Practice
USING SOCIAL MEDIA TOOLS TO EDUCATE