Unlock the Power of Location

Company Overview

Founded in 2006 EDS is an award winning pioneer in location-based mobile advertising, our clients benefit from truly

international talent and expertise.

edsfze.com

100GBOf location data processed

every hour

26BNBid requests analysed

daily

300MVerified IP Addresses

3.6MUnique puEDShers P/M

Unique Location Tech

Cross Device

Innovation Led

Verified Location Data

Layered with location

User Journey

Location is the foundation of every EDS campaign.

Smart Pin

Filters out inaccurate

lat/longs

Smart Scale

Proprietary Wi-Fi

location technology

edsProximity

Accurate geo fencing that

performs at scale

edsAudience

Target audiences based

on location & contextual

data

edsAudience+

Re-target audiences in

the comfort of their

own home

edsPath

Re-target audiences

based on their

behavioural data

edsConnect

Reach relevant audiences

across multiple devices

TV

Synchronise mobile ad

serving with your TV

advertising

OOH

Amplify your outdoor

advertising with mobile

edsPlay

Multi-format location

data-powered video

advertising solution

edsNative

Creatively engage your

audiences through native IRI

Did the consumer

buy your product?

ODR

How does the

consumer feel about

your brand?

edsFootsteps

Did the consumer

visit the store?

Reporting

Sync

Cross Device

Formats

Geo Fencing

Historical

Location

edsfze.com

Performance

Real-time

edsEngage

Measure and understand

the true engagement of

your audiences

CASE STUDY

edsfze.com

edsfze.com

THE OBJECTIVE:

Yas Waterworld wanted to promote their special 50% off offer for University students.

STRATEGY:

We used multiple targeting options to reach the right target audience.

DEMOGRAPHIC TARGETING:

We focused on younger audience within the school/college going age groups.

GEO-FENCING:

Special focus was given to targeting University campuses via Geo-Fencing. This was

further to ensure the right target audience was reached.

APP INCLUSION TARGETING:

Apps that are popular with University going students such as educational apps,

games, adventure sports were targeted via app inclusion and app category

targeting.

SCREENSHOT

THE OBJECTIVE:

Dewa wanted to create awareness on electrical vehicle green chargers that were set

up at strategic locations within the city.

THE SOLUTION:

To achieve the campaign objective, we launched overlay ads and push notification

banners which were geo-fenced to target locations where the target audience

resides. Additionally, we used app category targeting to focus on relevant apps such

as Automotive, travel and Lifestyle.

The campaign was optimized for high CTR.

CAMPAIGN SUMMARY

ADVERTISER

DEWA

TARGETING STRATEGY

Geo Targeting and App Inclusion

PLATFORMS

Android

DEVICE

Smartphone

COUNTRIES

UAE

RESULTS

The campaign was able to

achieve a CTR of 15.90%,

indicating high performance

and relevant targeting.

SCREENSHOT

edsfze.com

THE OBJECTIVE:

To encourage users to recharge their Du prepaid account and get a chance to

receive cashback from flydubai.

THE STRATEGY:

Targeting Du customers only through carrier targeting. We also targeted users

interested in travel so they would find the offer more relevant.

THE RESULT:

The campaign was able to successfully raise awareness. We achieved a CTR of

14.11% with 60,000 unique users reached.

CAMPAIGN SUMMARY

ADVERTISER

DU

TARGETING STRATEGY

Carrier and interest targeting to DU

customers

PLATFORMS

Android/Ios

DEVICE

Smartphone

TARGET

Males & Females

Age 25-50 years

COUNTRIES

UAE

RESULTS

Click Through Rate: 14.11%

Unique Users: 60,000

SCREENSHOT

edsfze.com

THE OBJECTIVE:

Awareness with wide reach.

STRATEGY:

We used in-app banners for this campaign, which provide wide reach. On top of that

we added the following layers.

APP CATEGORY:

Targeting users interested in Travel and Tourism.

DEMOGRAPHIC:

Targeting users between 25-55 years of age with high disposable income.

RESULTSTotal Unique users reached for this campaign was 2,277,804 in 5 countries

SCREENSHOT

edsfze.com

THE OBJECTIVE:

Bvlgari wanted to raise awareness of their new Jewelry line and drive footfall to their Pop up store located in a popular Mall in Dubai.

THE SOLUTION:

Combination of Geo-Fencing and app category targeting to find the right audience.

The selected audience then received push notifications when they visited the mall

about the new pop up stores .

The above targeting combination ensured that users interested in Bvlgari products

would be reached. With Push notifications, the advantage was that users did not

have to be engaged with an app to see the ad, but received the brand messaging

as a notification instead – which was visible even if the phone was locked.

THE RESULT:

Reached more than 10K unique users over a span of one week. The campaign also

achieved a high CTR of 6.54%, indicating relevance.

SCREENSHOT

edsfze.com

THE OBJECTIVE:

Loewe wanted to increase footfall to their pop up stores & increase awareness

of their new perfume launch

THE SOLUTION:

Combination of Geo-Fencing and app category targeting to find the right

audience. The selected audience then received push notifications when they

visited the mall about the new pop up stores .

The above targeting combination ensured that users interested in Loewe

products would be reached. With Push notifications, the advantage was that

users did not have to be engaged with an app to see the ad, but received the

brand messaging as a notification instead – which was visible even if the phone

was locked.

THE RESULT:

Reached more than 13K unique users in one week. The campaign CTR was

9.44%

SCREENSHOT

edsfze.com

THE OBJECTIVE:

Tommy Hilfiger wanted to increase foot fall in their stores via an online

campaign, where users could download discount coupons directly to their

mobile phones and redeem them in store.

THE SOLUTION:

We used a combined strategy of Geo-targeting Tommy Hilfiger store locations

and also creating a custom landing page where users could share their

personal details and download the discount coupon directly to their mobile

phones and redeem it in-store..

CAMPAIGN SUMMARY

ADVERTISER

Tommy Hilfiger

TARGETING STRATEGY

Geo-Targeting users in and around

Tommy Hilfiger retail outlets in malls.

PLATFORMS

Android/Ios

DEVICE

Smartphone

TARGET

Males & Females

Age 25-50 years

COUNTRIES

UAE

RESULTS

Conversion Rate: 1.4%

Click Trough Rate: 6.13%

Unique Users: 33,418

SCREENSHOT

edsfze.com

THE OBJECTIVE:

Etihad wanted to promote their Real Estate Festive shopping offer. This is to raise awareness

of their Festive shopping rewards.

THE SOLUTION:

To achieve the campaign objective, we launched Rich Media creative for stronger

branding and engagement. Rich media formats allow higher engagement and a more

immersive user experience to showcase and highlight the property features and amenities.

To reach the right target audience we used multiple targeting options. We targeted the most

relevant app categories, which included Real Estate, Investing, Finance, Business News,

Retirement Investing etc. On the audience side, we tweaked the delivery of the campaign

towards audience segments interested in real estate, properties, luxury goods, lifestyle and

high net worth individuals. To reach High net worth individuals, we targeted high end

devices via Device targeting feature. As this was an awareness campaign, the key metric

that we optimized for was reach.

ADVERTISER

Etihad Tower Abu Dhabi

TARGETING STRATEGY

App and Device Targeting

PLATFORMS

Android

DEVICE

Smartphone

COUNTRIES

UAE

RESULTS

The campaign was successful

with client KPIs achieved.

Approximately 545,729 unique

users were reached and the

campaign achieved a CTR of

2.13% indicating that users

found the Ads highly relevant.

CAMPAIGN SUMMARY

SCREENSHOT

edsfze.com

THE OBJECTIVE:

Saxo bank wanted to raise awareness about their new investment opportunities, where users

could get the best prices on bonds from 40 global bond issuers.

THE STRATEGY:

Targeting users interested in Finance and investment. Increasing Ad relevance by geo-

fencing high net worth individuals in areas such as business districts and affluent

neighborhood.

CAMPAIGN SUMMARY

ADVERTISER

SAXO BANK

TARGETING STRATEGY

Geo Fencing and Interest

targeting

PLATFORMS

Android/Ios

DEVICE

Smartphone

TARGET

Males & Females

Age 25-65 years

COUNTRIES

UAE

RESULTS

Click Through Rate: 18.9%

Unique Users: 6,000

SCREENSHOT

edsfze.com

THE OBJECTIVE:

STC took an initiative to create awareness via their ‘Don’t text & drive’ campaign. This was to

raise awareness amongst users about the dangers of texting while driving.

THE SOLUTION:

To achieve the campaign objective, we launched In-app Overlay ads to target users while

they were engaging with apps that are relevant to the target audience. This is young

people, active on social media and interested in motor and action sports and adventure.

In order to make the targeting more relevant, users were targeted in major residential areas.

Busy expressways, intersections and motorways were excluded in order to make the

messaging relevant and useful.

Since this was an awareness campaign, the key metric that we optimized for was CTR.

CAMPAIGN SUMMARY

ADVERTISER

STC

TARGETING STRATEGY

Geo Fencing and Interest

targeting

PLATFORMS

Android

DEVICE

Smartphone

TARGET

Males & Females

Age 18 +

COUNTRIES

KSA

RESULTS

The campaign achieved a CTR

of 16.03%

overall campaign reach of

206,860

SCREENSHOT

edsfze.com

THE OBJECTIVE:

Raise Awareness and drive leads for the Jeep Renegade and the Jeep Cherokee.

Impressions 271,265

CTR6.03%

Clicks16,366

RESULTSSCREENSHOT

edsfze.com

THE OBJECTIVE:

Raise Awareness and generate test drives for the Ford Expedition.

PLACEMENTS:

Push Ads

Rich Media Ads

Impressions 107,484

CTR8.53%

Clicks9,168

RESULTS

SCREENSHOT

edsfze.com

THE OBJECTIVE:

Create awareness of Pizza express offers and encourage users to call

to Order.

PLACEMENTS:

Push Ads

Rich Media Ads

Highest calls in one weekend20% Increase in Business

Click to Call0.8%

RESULTS

edsfze.com

THE OBJECTIVE:

Raise Awareness and engagement amongst Iranians about Qatar

Airways’ new route to from Iran to New York amongst wealthy Iranians.

PLACEMENTS:

Push Ads

Rich Media Ads

Impressions 271,265

CTR6.03%

Clicks16,366

RESULTS

edsfze.com

THE OBJECTIVE:

• Increase high quality flight

searches for qualified

travellers on Emirates.com

work to competitive CPA.

SOLUTIONS:

• Use a strong prospecting

strategy to identify prospective

users based on engagement

and interest to drive them to

the landing page, where they

will execute flight searches.

• Allow MLA full scope, to

prospect, leveraging clients

attribution model, whilst using

unified profiles to stimulate

strong engagement.

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Impressions Vs ConversionsRESULTS

16.9% Efficiency on CPAedsfze.com

THE OBJECTIVE:

• Increase ticket sales across Price sensitive leads (PSL) & Quality focused leaders (QFL), for Brazil, Italy and

United States.

SOLUTIONS:

• Use pixel inputs to create strong behavioural data to identify 113 million attributes to define core bookers in each

market.

• Full stack MLA, to prospect & retarget in real-time, leveraging clients attribution model, whilst using unified profiles to

stimulate strong engagement.

Row Labels CVR ROAS

Brazil 3.45% 937%

Italy 5.77% 555%

United States 12.09% 562%

Grand Total 8.06% 604%

RESULTS

edsfze.com

THE OBJECTIVE:

• Drive car rentals online

• Reach car-rental customers in Dubai Airport through a prospecting-only campaign

HOW WE DID:

• Display and FBX

RESULTS

• Programmatic Campaign reached a CPO 48% better than goal

edsfze.com

Thank you

+971-4-5193444info@edsfze.com /edsfze@edsfzeedsfze.com