social media in 15 minutes: how to do it all without going crazy!
DESCRIPTION
How can you create boundaries to get things done? What is good enough? Can you really do Social Media in 15 minutes? Yes! Just don't go down the Rabbit Hole!TRANSCRIPT
Social Media in 15 Minutes: Grow Your Online Presence Without Going Crazy
Jacqueline Wolven
JacquelineWolven.com
Social? Where? When? How Much?
• Facebook• Twitter• Blogging• Pinterest• YouTube• LinkedIn• Instagram• Local Online Networks
JacquelineWolven.com
Is It Working?
• Do you have to do it all to be effective?
• How do you know if it is working?• What matters to my organization
and community?
How To Really Do Social Media in 15 Minutes
The Secret? Don’t Go Down the Rabbit Hole
JacquelineWolven.com
Using A Timer Rules!
• Decide on the task to be done• Set the timer on your phone/actual
timer for 15 Minutes• Work on the task until
the timer rings• Focus
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Post It Note Power
• Write 3 To Do items down• Just 3• Really
What Can Really Be Done in 15 Minutes?
Seriously? Is it OK to do it just “good enough”?
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Write One Perfectly Acceptable Blog Post
• Jot down 3 Keywords for your Organization/Community
• Include:– What– Who– When– Where– And a Pretty Picture
• Extra Credit: Use your target keywords in post titles and blog content
• Share the link on FB, Twitter, LinkedIn or Google+
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• Find and “Like” 5 new pages• Schedule 5 posts for the week– Including a pretty
picture ALWAYS• Share other posts• Extra Credit:
Tag people and pages in your posts
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• Schedule 3 new tweets• Tweets can be: – Business related– Fun & interesting– Promotional– Circulate blog posts
• Extra Credit: Create a #hashtag for your event/community/organization
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Google+
• Add 5 new people to your circle
• Share content at least once a week to our personal Google+ profile & company page
• Extra Credit: set your posts to "Public" to reach maximum users/search
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• Post images, flyers, promotional material as pins leading back to your blog or site
• Follow 5 new interesting and inspiring pin boards from other users related to our field
• Extra Credit: Always use keywords in your pin descriptions & board titles
Pinerly.com - a tool to see how well you are doing on Pinterest
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YouTube
• Find 3 new videos from usersto share on Facebook, Twitter, & Google+
• Extra Credit: Plan a video that showcases an area of your organization/community
Tools That Save Time
Bonus! Most are Free!
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Scheduling & Monitoring
• Hootsuite.com• Buffer.com• Facebook Scheduling Tool• Blog Post Scheduling• Constant Contact/Social Media
Tools
Is it Working?
I Mean,REALLY
Working?
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Assessing the Situation
• What does your community use?• Are you watching your statistics
using Google Analytics and Facebook Statistics?
• Are your posts, tweets, and pins being shared?
• Marketing.grader.com
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The Real Secrets
• Choose one social media channel• Set boundaries on your attention– Set your timer– Write your 3 Post It To Do itmes– Don’t go down the rabbit hole
• Use Tools to assess what is working• Enlist members of your community
to help out• Feel good about small wins!
Jacqueline WolvenEureka Springs Downtown Network
[email protected]: Jacqueline Wolven
Twitter: @JackieWolven