manage multiple businesses without going crazy
Post on 21-Oct-2014
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Like many small town business people, I have more than one business: liquor store, cattle ranch, speaking and writing about small town business, and Tourism Currents. So how do I do it all? It‘s one of the most common questions that I get asked, so I’m sharing my answers. Cory Miller of Entrepreneurship Lab set up a webinar with me, “Managing Multiple Businesses without Going Crazy.” I shared not just the big picture business strategy, but also the day-to-day level productivity skills that keep it all from falling apart.TRANSCRIPT
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Manage Multiple Businesses …
Without Going Crazy
Becky McCray
• smallbizsurvival.com
Cory Miller
• entrepreneurshiplab.net
Photo (CC) By Clearly Ambiguous Scott Robinson
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Poll: How many lines of income do you have right now?
•None. I haven’t started any business yet.
•One. I’m thinking of adding more.
•Two or three. Maybe four.
•Five? Six? A Dozen? I lost count.
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What if they close the sidewalk?
Photo (CC) by kohtzy
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What if you get sick?
Photo (CC) by YODCOX!
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What if you can’t get online?
Photo (CC) By kirk lau
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What if the market shifts?
Photo (CC) by Chris D 2006
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Spread out the risk
Photo (CC) by By kyz Stuart Caie
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Poll: What risk are you most worried about?
• Losing that one big client.
• Getting left behind by the market or customers, or never finding a market in the first place!
• Outside forces, like the economy, disasters, or government regulations.
• Getting sick or being unable to work for some reason.
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1. Build a portfolio
Photo (CC) By trbpix
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One-to-One
Photo (CC) by Shira Golding
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One-to-Many
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On-Their-Own
Photo (CC) by By thinkpublic
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Check your balance
Photo (CC) By Calypso Orchid
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Example: Alva’s Sewing Center
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Check all that apply: Which models are you thinking of adding to your portfolio?
• More one-to-one: consulting, coaching, etc.
• More one-to-many: training, speaking, groups
• More on-their-own: print, online, audio, video
• None: turns out I’m pretty balanced.
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2. First Establish, then Extend
Photo (CC) by citriodora1
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The Farmer’s Rule
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Famous Farmer: Richard Branson
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You’re a Farmer
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Not really a poll:
•What one new line of income are you going to establish next?
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3. Manage Your Time
Photo (CC) by justinbaeder
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What do I work on next??
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Know your goals
Photo (CC) By lululemon athletica
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Plan by the week
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The 6 Most Important Things
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Focus on one at a time
Photo (CC) by ilya_ktsn
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Is it any worse than an office job?
Photo by University of Michigan MSIS
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Having a mission helps
Photo by Alan Weinkrantz
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Dress for productivity success
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Poll: What’s your biggest time management challenge?
• Knowing my goals. I know I have lots to do, but I’m not sure what I should be working on.
• Focusing on one at a time. So many things are begging for attention right now!
• I get interrupted: customers, twitter notifications, emails, kids! I just want to be alone!
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Questions?
Manage Multiple Businesses …
Without Going Crazy
Becky McCray
• smallbizsurvival.com
Cory Miller
• entrepreneurshiplab.net