starting something is like going crazy

16
starting something is a little like going crazy @farrahbostic for #ADCstartUP

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Talk presented at ADC StartUP event, January 10, 2013 at the Art Director's Club in NYC.

TRANSCRIPT

Page 1: Starting Something is Like Going Crazy

starting something is a little like going crazy

@farrahbostic for #ADCstartUP

Page 2: Starting Something is Like Going Crazy

I had it all. I had a stereo that was very decent, a wardrobe that was getting very respectable. I was close to being complete.

Page 3: Starting Something is Like Going Crazy
Page 4: Starting Something is Like Going Crazy

I don’t make anything.

We don’t make anything.

I don’t want to work for an

agency.I don’t want to run an agency.

Page 5: Starting Something is Like Going Crazy

I say never be complete, I say stop being perfect, I say... let’s evolve, let the chips fall where they may.

Page 6: Starting Something is Like Going Crazy

write ads • design campaigns • develop websites • make

games •  build strategies •  reform businesses •  come up

with and improve products & services • dabble in media

• host a hackathon • mentor start-ups • write a little code

•  present an absurd number of decks • create new

business models • schmooze clients • sleep in hotels •

travel • teach • lead workshops • write articles • give advice

•  learn all the time • experiment •  fail • get close • admit

not knowing • figure out the answer • submit panel topics

•  speak at conferences •  ask questions •  stay curious •

never be too insidery • build an app • volunteer • say yes

• hire smart people • quit when you’re ahead • know when

you can’t •  fake it ‘til you make it • disobey instructions

• apologize instead of asking permission • get distracted •

get focused • rest • have fun • overbook • ignore the cool

kids • make good things • be nice to people • be friendly

• flirt • do favors • blog •  rant • praise • love something

•  love someone •  do the best you can •  now do a little

better • don’t take any guff from those swine • read

figure it

out

& make s

tuff

Page 7: Starting Something is Like Going Crazy

here’s what insanity is teaching me

In 7 not-so-easy lessons

Page 8: Starting Something is Like Going Crazy

you should solve your own problems

Lesson #1

Page 9: Starting Something is Like Going Crazy

you have no new ideas

Lesson #2

Page 10: Starting Something is Like Going Crazy

you are not your typical user

Lesson #3

Page 11: Starting Something is Like Going Crazy

keep your eyes on the prize

Lesson #4

*MVP

Page 12: Starting Something is Like Going Crazy

there is no first mover advantage

Lesson #5

Page 13: Starting Something is Like Going Crazy

keeping secrets is for suckers

Lesson #5

Page 14: Starting Something is Like Going Crazy

ask for helpLesson #6

Page 15: Starting Something is Like Going Crazy

just build itLesson #7

Page 16: Starting Something is Like Going Crazy

THIS WAS CRAZY!@FARRAHBOSTIC