social media hr
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Social Media can be an important tool for talent recruitment, retention and post relationship management. Here some some strategies and case studies on how Social Media can be used for HR (human resources)TRANSCRIPT
Social Media and HR Landscape
Hareesh [email protected]
Social Media and HR Landscape
Hareesh [email protected]
Agenda
• What is Social Media
• Key Social Media Platforms
• Social Media for HR engagement
• Case Studies
What is Social Media
What is Social Media?
Accha….Facebook?!
why“
Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives.
Keeping in touch
Making new friends
Paying it forwardPeer pressure
Displaying Creativity
Exhibitionism
Altruistic impulse
Getting validation
Affinity to groups
howBlogs
Social networking sites wikis
User generated videos and podcasts
Forums and message boards
Ratings and reviews tagging
RSSwidgets
How Big Is It
160 million global visitors
Every minute – 20 Hrs worth of new video uploaded
If Facebook was a country. Population? > 500 million!
The number of blogs worldwide is > 200 million. Growing at the rate of
nearly 900,000 a day!
Time to reach 50 mn users 38 years
13 years
4 years
3 years
1 year
80% Fortune 500 companies use LinkedIn for recruitments
You Tube is the worlds second largest search engine
80% of twitter usage is from mobile devices. People will post anytime, anywhere. Imagine what this means if your customer service is bad
Fastest growing segment on FB is ladies (55-65 years)
Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire populations of Ireland, Norway
Generation Y and Z consider e-mail passé. Boston College stopped distributing e-mail addresses to incoming freshmen in 2009.
• Wikipedia has more than 13 million articles
• Some studies show it's more accurate than Encyclopædia Britannica
• 78% of these articles are non-English.
• Facebook users translated the site from English to Spanish via a Wiki in less than two weeks and cost Facebook $0.
• 1.5 million pieces of content (photos, posts, blogs, web links) are shared on FB daily
• 25% of search results for the world's top 20 largest brands are links to user-generated content
• What happens in Vegas stays on ………...
YouTube, Flickr, Twitter, Facebook...
,
listeninglistening “Your brand is what your customers say it is.
speakingspeaking Speaking is about starting a conversation.“engagingengaging Customers engaging with you, as well as each other.“evangelizingevangelizing Evangelize your customers and
transform your relationship with them“adoptingadopting Adopting Social Media practices and changing
the way your company operates.“
Key Social Media Platforms
LinkedInProfessional networking site
Share ideas and opportunities100 mn users worldwide, 9 mn in India
FacebookMaking friends, networking, sharing interesting things
500 mn users worldwide, 22 mn in India
TwitterReal time information network
Users share what is happening right now : “What is trending ?” 160 mn users worldwide, 5 mn in India
YouTubeVideo sharing platform : Users create videos and upload
Worlds 2nd largest search engine : Is your brand there on YouTube ?
FlickrPopular photo sharing platform
SlideShareDocument sharing platform
Create thought leadership, gain knowledge
WordpressBlogging platform
Be yourself : Share yourself
Social Media and HR
New Talent Acquisition
• Monitor conversations
– What do employees look for
– What is the perception about your company
– What is the perception about competition
– Show case organisation culture
New Talent Acquisition
• Effective usage of Linkedin
– 80% of Fortune 500 companies used LI for recruitment
– 9 million profiles from India
– Make job postings
– Search for profiles
– Paid service
New Talent Acquisition
• Effective usage of LinkedIn
• Find out
– Who knows the candidate
– Who the candidate knows
– Validate the resume
– Look up recommendations
– Understand thought leadership potential
New Talent Acquisition
• Videos on work culture on YouTube
– Employee videos about how they feel at work
– Corporate outings pictures and videos
– Avatar based animated game : explore us
• Blog that talks about life at the company
– Career growth showcased
– Star performers talking and sharing
• Ask for referrals via Twitter, Facebook, LinkedIn
Show case Culture
Existing Team Members
• Social Media is new-age knowledge management system
• Use in-house Social Media tools to
– Encourage knowledge sharing and creation
– Self organised internal focus groups
– “Borderless” organisation culture
Existing Team Members
• Encourage communication with external world
– Set up Corporate Social Media policy• Identity disclosure
• Spamming, communication style
• Copyright issues
• Corporate sensitive issues
• Respect for the other person
• Honest, authentic
• Avoid flame zone
– Training is essential
Existing Team Members
• Internal Company HR blog
– Leadership Communication
– Work culture / environment
– Vision for future
– New growth aveneues
– Amplify positive news
Alumni Network
• Create Social Networking platform
– Make former employees brand ambassadors
– Will serve as useful referral points
– Brand advocacy
Alumni Network
Case Studies
Advocacy Programs
Dell Employee Storm
Dell Employee Storm
• Separate platform for employee engagement
• 3000 ideas generated
• 45,000 votes on those ideas
• 200 implemented till date
Talent Identification contest
Deloitte Employee Film Festival
• “Whats your Deloitte”
• Employees submitted 370 films for YouTube
• Building Deloitte brand in the community
• Helping recruitment exercise
AT&T Blog
• Calm cool connected parent blog
• Targeted for AT&T working parents
• Identified issue of common interest
• Created community and bonding around that
Best Buy
• 170,000 employees, 50Bn sales, 3000 locations US, UK, Europe
• Employees spread message about a sale via their twitter id
• Employees directly communicate with customers and create a “personal” touch
Best Buy
• Internal Social Network
• Best ideas from team members on how to grow the company
• Direct communication channel between sales force (closest to ground reality) and management (decision makers)
• Huge kick for employee motivation
About Us
Social Wavelength, based at Mumbai, India is a Social Media agency. We work with brands and help them create and execute Social Media strategies. We also assists brands in ORM (Online Reputation Management).
For more information visit www.socialwavelength.com
Questions?
If you need a copy of this presentation, please leave your business card. We
will email it to you.
Hareesh TibrewalaJt. CEO, Social [email protected]
Company blog: blog.socialwavelength.comLinkedIn: linkedin.com/in/hareeshtibrewala