social media in hr 2011
DESCRIPTION
Social media has taken the business world by storm. Many companies struggle as they try to build successful strategies with social networking tools. When used purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Human resource professionals can be catalysts in addressing the social media challenge in their organizations. This workshop will describe common business uses of social media with real life examples. As a result of this program, participants will be able to:• Identify the business benefits of social networking• Leverage social media to increase effectiveness of corporate communication• Build a successful social media strategy within their companies• Measure social media ROI (Return on Investment).TRANSCRIPT
Social Media in HRHarold Ford
Dresser & Associates, Inc.
Objectives
• ^ Intro to Social Media• How to Leverage the Social Universe• Building a Social Media Strategy• Web 2.0 Tools to Use• World Class Examples
(quick)
Who is this guy?
• Self-Professed Geek• Early Adopter• HR Strategist• HR/Payroll Systems Expert• Trusted Advisor• Social Media Advocate
What do you think of when you hear the term ‘Social Media’?
Social Media Issues Fears
• Information Overload• Security Risk• Productivity Killer• Negative Branding• Legal Risks
Social Media Myths
• It’s just a fad• It’s for kids• It will hurt our brand• We can BAN its use
Social Media Policy
• Five Core Values1. Transparency in every social media engagement2. Protection of our consumer’s privacy3. Respect of rights in social media space4. Responsibility in our use of technology5. Utilization of best practices
Social Media Policy
• Personal Behavior Expectations1. Adhere to the Code of Business Conduct2. You are responsible for your actions3. Be a “scout” for compliments and criticism4. Let experts respond to negative posts5. Be conscious when mixing your business and
personal lives
Social Media Business Uses
Human Resources Sourcing & Recruiting Onboarding Learning Scheduling Thought Leadership Engagement Communications
Business Branding Marketing Public Relations Customer Service Loyalty Building Customer Acquisition Networking
Evolution of Recruiting
Web 1.0• Post to job board• (Push information out)• Large, unknown audience • Unfiltered applications• Superficial contact
Web 2.0• Many-to-Many dialogue• Rich media experience• Targeted, niche audience• Viral distribution• Qualitative contact
Reasons to Recruit Socially
• Cost• Fish Where the Fish Are• Candidates aren’t Candidates• Candidates are Smarter• Relationship Building• Corporate Transparency
YOUR Social Media Strategy
1. Define your Goals & Objectives2. Learn the Lingo3. Optimize Your Foundation4. Build & Brand5. Take Small Steps But Be Active6. Experiment, Measure, & Analyze
1. Define Goals & Objectives
Identify 3-5 Potential Benefits– Decreased Cost per Hire– Better Quality of Candidates– Decreased Time to Fill– Higher Job Offer Acceptance Rates– Better Hires– Longer Retention Rates
1. Define Goals & Objectives
Identify 3-5 Potential Benefits– Contact with Passive Job Seekers– Increased Engagement– Better Candidate Experience– Increased Employer Visibility– Increased Brand Loyalty/Awareness– Search Engine Optimization– Competitive Advantage
2. Learn the Lingo
3. Optimize Your Foundation
• “Sell” your company– Vision & Mission– Values & Culture– Employment
• Provide Content– Blog, Video, Documents
• Be “Mobile Enabled”
3. Optimize Your Foundation
3. Optimize Your Foundation
4. Build & Brand
• Content Syndication (RSS)• Mashup Advertising• Social Network Pages• Social Media Advertising• Gadgets/Widgets
Real Simple Syndication
• RSS Feeds– Standardize your message– Syndicate it to the web – Automate the delivery– Broadcast everywhere
Real Simple Syndication
• Why?– 120 million Online Resumes– Referrals/Forwards– Reference Checking
• How?– LinkedIn Jobs/Recruiter– Professional Groups– Company Details– Question & Answer
• Why?– 750 Million Users– High Daily Activity– Detailed Profiles
• How?– Business & Fan Pages– Ads– Widgets & Applications
• Why?– Find People (200 Million)– Real-Time Engagement– Post your #jobs
• How– Post/Link to Career Content– Use Third Party Sites/Tools– Research
Internal/Enterprise Social Media
• Socialize Intranet• Enhance Training• Transfer Knowledge• Engage Employees• Foster Teamwork
Other Great Tools
• Bit.ly– URL Shortener
• AddThis– Allow others to share
your jobs, blogs, etc.
http://www.hrmgsolutions.com/blog/harold-fords-event-calendar/
5. Small Steps but Be Active
• Small Steps– Pilot Program– Split Sample
• Be Active– Quality over Quantity– Engage your network– Try new tools
6. Experiment, Measure, & Analyze
• Metrics– Google Analytics– Bit.ly– Social Mention– Hootesuite– Facebook Insights– Twitalyzer– TweetStats
World Class Examples
World Class Examples
Microsoft
Proctor & Gamble
Sodexo
IBM
Wendy’sNestle
Best Buy
Dell
Amazon
Thank You!
www.linkedin.com/in/haroldgfordiii