Download - Social media hr
![Page 1: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/1.jpg)
Social Media and HR Landscape
Hareesh [email protected]
Social Media and HR Landscape
Hareesh [email protected]
![Page 2: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/2.jpg)
Agenda
• What is Social Media
• Key Social Media Platforms
• Social Media for HR engagement
• Case Studies
![Page 3: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/3.jpg)
What is Social Media
![Page 4: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/4.jpg)
What is Social Media?
![Page 5: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/5.jpg)
Accha….Facebook?!
![Page 6: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/6.jpg)
![Page 7: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/7.jpg)
why“
Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives.
Keeping in touch
Making new friends
Paying it forwardPeer pressure
Displaying Creativity
Exhibitionism
Altruistic impulse
Getting validation
Affinity to groups
howBlogs
Social networking sites wikis
User generated videos and podcasts
Forums and message boards
Ratings and reviews tagging
RSSwidgets
![Page 8: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/8.jpg)
How Big Is It
![Page 9: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/9.jpg)
160 million global visitors
Every minute – 20 Hrs worth of new video uploaded
If Facebook was a country. Population? > 500 million!
The number of blogs worldwide is > 200 million. Growing at the rate of
nearly 900,000 a day!
![Page 10: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/10.jpg)
Time to reach 50 mn users 38 years
13 years
4 years
3 years
1 year
![Page 11: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/11.jpg)
80% Fortune 500 companies use LinkedIn for recruitments
You Tube is the worlds second largest search engine
80% of twitter usage is from mobile devices. People will post anytime, anywhere. Imagine what this means if your customer service is bad
![Page 12: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/12.jpg)
Fastest growing segment on FB is ladies (55-65 years)
Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire populations of Ireland, Norway
Generation Y and Z consider e-mail passé. Boston College stopped distributing e-mail addresses to incoming freshmen in 2009.
![Page 13: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/13.jpg)
• Wikipedia has more than 13 million articles
• Some studies show it's more accurate than Encyclopædia Britannica
• 78% of these articles are non-English.
• Facebook users translated the site from English to Spanish via a Wiki in less than two weeks and cost Facebook $0.
![Page 14: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/14.jpg)
• 1.5 million pieces of content (photos, posts, blogs, web links) are shared on FB daily
• 25% of search results for the world's top 20 largest brands are links to user-generated content
• What happens in Vegas stays on ………...
YouTube, Flickr, Twitter, Facebook...
,
![Page 15: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/15.jpg)
listeninglistening “Your brand is what your customers say it is.
speakingspeaking Speaking is about starting a conversation.“engagingengaging Customers engaging with you, as well as each other.“evangelizingevangelizing Evangelize your customers and
transform your relationship with them“adoptingadopting Adopting Social Media practices and changing
the way your company operates.“
![Page 16: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/16.jpg)
Key Social Media Platforms
![Page 17: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/17.jpg)
LinkedInProfessional networking site
Share ideas and opportunities100 mn users worldwide, 9 mn in India
![Page 18: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/18.jpg)
FacebookMaking friends, networking, sharing interesting things
500 mn users worldwide, 22 mn in India
![Page 19: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/19.jpg)
TwitterReal time information network
Users share what is happening right now : “What is trending ?” 160 mn users worldwide, 5 mn in India
![Page 20: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/20.jpg)
YouTubeVideo sharing platform : Users create videos and upload
Worlds 2nd largest search engine : Is your brand there on YouTube ?
![Page 21: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/21.jpg)
FlickrPopular photo sharing platform
![Page 22: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/22.jpg)
SlideShareDocument sharing platform
Create thought leadership, gain knowledge
![Page 23: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/23.jpg)
WordpressBlogging platform
Be yourself : Share yourself
![Page 24: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/24.jpg)
Social Media and HR
![Page 25: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/25.jpg)
New Talent Acquisition
• Monitor conversations
– What do employees look for
– What is the perception about your company
– What is the perception about competition
– Show case organisation culture
![Page 26: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/26.jpg)
New Talent Acquisition
• Effective usage of Linkedin
– 80% of Fortune 500 companies used LI for recruitment
– 9 million profiles from India
– Make job postings
– Search for profiles
– Paid service
![Page 27: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/27.jpg)
New Talent Acquisition
• Effective usage of LinkedIn
• Find out
– Who knows the candidate
– Who the candidate knows
– Validate the resume
– Look up recommendations
– Understand thought leadership potential
![Page 28: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/28.jpg)
New Talent Acquisition
• Videos on work culture on YouTube
– Employee videos about how they feel at work
– Corporate outings pictures and videos
– Avatar based animated game : explore us
• Blog that talks about life at the company
– Career growth showcased
– Star performers talking and sharing
• Ask for referrals via Twitter, Facebook, LinkedIn
![Page 29: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/29.jpg)
Show case Culture
![Page 30: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/30.jpg)
Existing Team Members
• Social Media is new-age knowledge management system
• Use in-house Social Media tools to
– Encourage knowledge sharing and creation
– Self organised internal focus groups
– “Borderless” organisation culture
![Page 31: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/31.jpg)
Existing Team Members
• Encourage communication with external world
– Set up Corporate Social Media policy• Identity disclosure
• Spamming, communication style
• Copyright issues
• Corporate sensitive issues
• Respect for the other person
• Honest, authentic
• Avoid flame zone
– Training is essential
![Page 32: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/32.jpg)
Existing Team Members
• Internal Company HR blog
– Leadership Communication
– Work culture / environment
– Vision for future
– New growth aveneues
– Amplify positive news
![Page 33: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/33.jpg)
Alumni Network
• Create Social Networking platform
– Make former employees brand ambassadors
– Will serve as useful referral points
– Brand advocacy
![Page 34: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/34.jpg)
Alumni Network
![Page 35: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/35.jpg)
Case Studies
![Page 36: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/36.jpg)
Advocacy Programs
![Page 37: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/37.jpg)
Dell Employee Storm
![Page 38: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/38.jpg)
Dell Employee Storm
• Separate platform for employee engagement
• 3000 ideas generated
• 45,000 votes on those ideas
• 200 implemented till date
![Page 39: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/39.jpg)
Talent Identification contest
![Page 40: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/40.jpg)
Deloitte Employee Film Festival
• “Whats your Deloitte”
• Employees submitted 370 films for YouTube
• Building Deloitte brand in the community
• Helping recruitment exercise
![Page 41: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/41.jpg)
AT&T Blog
• Calm cool connected parent blog
• Targeted for AT&T working parents
• Identified issue of common interest
• Created community and bonding around that
![Page 42: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/42.jpg)
Best Buy
• 170,000 employees, 50Bn sales, 3000 locations US, UK, Europe
• Employees spread message about a sale via their twitter id
• Employees directly communicate with customers and create a “personal” touch
![Page 43: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/43.jpg)
Best Buy
• Internal Social Network
• Best ideas from team members on how to grow the company
• Direct communication channel between sales force (closest to ground reality) and management (decision makers)
• Huge kick for employee motivation
![Page 44: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/44.jpg)
About Us
Social Wavelength, based at Mumbai, India is a Social Media agency. We work with brands and help them create and execute Social Media strategies. We also assists brands in ORM (Online Reputation Management).
For more information visit www.socialwavelength.com
![Page 45: Social media hr](https://reader033.vdocuments.us/reader033/viewer/2022061300/54c91ad74a79591a728b4663/html5/thumbnails/45.jpg)
Questions?
If you need a copy of this presentation, please leave your business card. We
will email it to you.
Hareesh TibrewalaJt. CEO, Social [email protected]
Company blog: blog.socialwavelength.comLinkedIn: linkedin.com/in/hareeshtibrewala