social media, group 1 chapter 2
TRANSCRIPT
The Chosen Ones Present
CHAPTER 2CMC, Diffusion, and Social Theories
Contact ListJulian- (732) 770-3265 [email protected]
Gabrielle- (917) 974-9375 [email protected]
Janelle- (609) 694-5740 [email protected]
Adriana Moran - (973) 903-3599 [email protected]
Ihsaan Fleming- (973) 752-4561 [email protected]
IdentityO Interpersonal communication researchers
developed Computer-mediated communication (CMC) as a way to describe the digital nature of mediated online communication
OCMC examines how identities and interaction sometimes produce online communities.
IdentityO In general, CMC addressed identity
formation, presentation, distribution and other issues.
OEach of us has an online presence expressed by what we choose to share about others and ourselves
Internet HistoryO A 1960s military project called the Advanced Research
Projects Agency Network (ARPANET) by the United States Department of Defense had a goal of connecting the east and west coasts of the United States with instantaneous computer communication.
O ARPANET demonstrated that data could be divided into labeled packets, sent and then reassembled, and this packet switching model was also adopted as an efficient way to move messages on the Internet.
CommunicationThe online community emerges development of individual social identities and realistic relationships
Research proves that older Internet users score higher on personal growth and life purpose than younger users
Usually the people online have “common characteristics” when communicating
Like the Facebook “Wall” and the Pinterest “Board”
Mediated interpersonal communication - develops when online communication begins to function as it would a face-to-face environment.
Diffusion of New Ideas In the United States, there has been dramatic growth of Internet and Social Media communication
Other countries are also dramatically adapting the United State’s uses of all Media
Social media was first used at home with a personal computer, and easy to use
There are five stages of innovative communication:
1. Awareness
2. Interest
3. Evaluation
4. Trial
5. Adoption
Social Network Site Definitions
O Web-based services that allow:1. Construct a public/semi-public profile
within a bounded system.
2. Articulate a list of other users w/whom they share a connection.
3. View their list of connections and those made by others within the system.
SNS CharacteristicsO Profile user pages
(Demographic/Psychographic Descriptions)O Relationships (Friends, Followers, Contacts)O Public connection displays (Form of
“Impression Management)O “Self Presentation” (Serve as identity
markers)O Varying degrees of privacy through
site/settings
InteractionO John Perry Barlow (A cyberspace
Independence Declaration)O Suggested Governments should have “no
sovereignty” over “cyberspace” & its usersO “On behalf of the future, I ask you of the past
leave us alone”O Idealistic view of online life to separate it
from the physical world.
Another PioneerO Howard RheingoldO Observed: Virtual communities involve
creation of social groups and relationships overtime.
O Social networks are dedicated to forming and managing impressions.
Uses and Gratifications Unlimited Range of Potential Use
Satisfaction and the Internet
Communication and the Internet
Online Culture and PowerSocial media is reshaping our common culture
People use social media for:Maintaining relationships
Maintaining current power
Try to gain new power
CMC and Social MediaComputer Mediated Communication (CMC)
CMC began decades ago through the birth of the internet
Earliest forms of CMC include email and discussion boards
Early concerns of CMC:
- A tool to recreate communities of interest online, its advantages and limitations
CMC DisadvantagesDoes not offer rich communication such as face to face interactions
Lack of understanding through CMC creates negative experiences known as “flame wars” (online fights)
Have you ever engaged in an online fight due to a misinterpreted message?
CMC cont.CMC has allowed people to overcome physical and psychological limitations
Negative communication consequences, however, have been related to a preference for online social interaction, psychosocial depression, loneliness and problematic Internet use
Research has supported the idea that preference for online socialization is a key contributor to the development of problematic Internet use
There appeared to be a significant relationship between psychosocial health and preference for online socialization
In other words, CMC is a tool that may lead people with problems to take these into online environments, rather than, as is often assumed, the negative effects being caused by online usage.
CMC and MMO’sResearch has studied the boundaries between game play and life in the formation and maintenance of relationships and romance
CMC and the spread of MemesCMC also helps us understand the spread of Internet memes, which are “commonly applied to describe the propagation of content items such as jokes, rumors, videos, or websites from one person to others” and “may spread in its original form, but it often also spawns user-created
derivatives”
MemesIn a process similar to genetic evolution, memes are thought to compete for attention through imitation and iteration
1. Memes are understood as cultural information that passes along from person to person, yet gradually scales into a shared social phenomenon.
2. They reproduce by various means of imitation.
3. They are interesting because of their diffusion through competition and selection.
Although online users have freedom, research indicates the existence of cultural boundaries.
Social Media and CMC OverallA paradox may be found within social media that they may have both a tendency to trigger silence on controversial issues, but users also may feel liberated to express opinions
Spiral of silence theory, which suggests people assess climate of opinion before responding, appears to be active within online public opinion
Examples??
CMC helps us to better understand online communication and the foundations of social media. It also is a framework for understanding social media application in fields, such as journalism, public relations, advertising and marketing
DISCUSSION QUESTIONS: STRATEGIES AND TACTICS
1. How has CMC influenced the way we form relationships? How may it blur the lines between reality and fantasy?
2. How would a visualization of your social networks depict communication patterns and relationships? How could this be used to influence future online behavior?
3. Describe your favorite Internet meme: Why do you like it? How does it transfer cultural understandings from one person to another?
Discussion Answers1.Cmc has influenced the way we form relationships in the sense that we have the capability to form many relationships with people across the globe in a short period of time. We can communicate at all hours of the day with anyone, anywhere. So we are able to communicate more frequently but that doesn't mean the communication is genuine, because you don't always know who you are talking to
2. Personally, I do not use social media that much anymore to communicate with others and maintain relationships. Therefore, cmc relationships that exist in my life are weak because I don't take the time to maintain them anymore. I prefer texting over communicating through social media. Communication patterns based off of my social media would involve sharing videos with friends, reading news stories (whether hard news or social news) as well as looking at pictures and images shared through social media. This probably could not be used to influence future online behavior that much because based off of my using of social media, communication through social media seems to be a dying trend. People will only share more videos and images rather than build and maintain relationships.
3. My favorite internet meme would have to be the ongoing feud between rappers Drake and Meek Mill. Drake has used his significant following and social media presence to slander and jab at opponent Meek Mill. This ongoing feud has led to many back and forth diss songs and tracks, but the best part of it all are the memes that it has produced. I believe it can possibly transfer cultural standings from one person to another in the sense that, someone who may not have formed their own opinion of rapper Meek Mill may see these memes and instantly side with Drake, who is winning the feud in terms of social media.