Social Media Practice

Our Value Proposition

2 groupfmg.com

Company Overview:

A quick introduction to GROUP FMG

Our Value Proposition:

A walk through our comprehensive set of social media solutions for brands

Agenda

Company Overview

3

groupfmg.com4

Company Overview

Founded in 2011 by large private equity fund

Acquired FMG (founded in 1987), a digital asset

production company in London and Pod1, a

leading ecommerce creative agency in New York

Focused on innovative multi-channel commerce,

creative content and consulting services; guiding

brands through change caused by the solomoco

phenomenon1987 FMG is established

1999 FMG pioneers first all-digital magazine production process

2002 FMG wins PPA award for innovation

2004 FMG launches its Virtual In-House Production system

2004 FMG purchases catalogue design company, Vision

2005 FMG crowned PPA Prepress Company of The Year

2006 FMG launches the Ceros interactive marketing platform

2006 FMG crowned PPA Prepress Company of The Year

2007 FMG’s Asian production & development facility established

2008 FMG acquires video production company, Guerrilla

2009 FMG’s Ceros platform fuels first e-commerce catalogue

2011 FMG secures major PE funding to capitalize $100m, forms GROUP FMG

2011 GROUP FMG’s New York office is established

2012 GROUP FMG buys Pod1

groupfmg.com5

Global HQ

NEW YORK • LONDON • CHENNAI

Serving 75+ leading global clients across North America,

Europe and Asia-Pacific across industries such as retail,

publishing, technology, hospitality etc. to name a few

Globally balanced enterprise model

Creative services, proprietary technologies, domain

expertise, process excellence and actionable analytics

offered to provide differentiated solutions

Broad range of commercial structures offered to

clients – T&M, fixed price, outcome pricing, and

various captive production and outsourcing models

Company Overview

Serving several channels:

Industry channels

Publishing

Packaging & POS

Digital

Advertising pre-media

Broadcast

Cross platform channels

Mobile

Social

groupfmg.com

ConsultingContent

Commerce

Digital

Digital+(Mobile, Social)

Publishing

Advertising

Packaging& POS

Broadcast

Gaming

To provide a broad range of solutions that help marketers

Imagine: disruptive awareness Innovate: differentiated advocacy Ideate: desired acceptance

in the context of marketing solutions

6

VisionProvide tangible value to the

business of our clients through

high impact marketing

solutions, by

- providing consulting services

- enabling [e/m] commerce and

- producing rich media, local and

social content

- for use across all channels, new

and traditional.

groupfmg.com

Marquee Clientele

7

Serving 75+ leading global brands

Our Value PropositionGroup FMG Social Media Service Offerings

8

9 groupfmg.com

A full suite of social media services, carefully

integrated across your customer decision journey,

customizable to cherish your brand’s social relationships &

targeted at maximizing the benefits, for you and your customers

Your customers and customer experience are at the heart of our social

media practice, while the mind is trained to deliver measurable returns

Our Value Proposition

10 groupfmg.com

Measurable ‘Returns’

• Manpower• Platforms• Agencies

• Monitor• Engage• Build

• Likes / Retweets• Brand Mentions• Positive sentiment

Investment ActionNon Financial

ImpactFinancial Impact

$ £ €$ £ €

• Online Sales• Offline Sales• New Customers

Conventional Measurement / Social media accountability stops here

With Group FMG, Positive Non Financial Impacts are ‘means’, not the ‘end’

Our offerings are crafted to help increase online and offline sales, add new customers

(Financial Impact, Macro returns) using positive non financial impacts (Micro returns)

11 groupfmg.com

Our Service Offerings

Customer Decision Journey

Consider Evaluate Buy Experience Advocate Bond

Brand, Products & Competition – Volume, Customer sentiment, Opinions and its Causes

Crisis Management

Pre-sales queries Customer Service

Content CampaignsLeads

DatabaseFeedback Database

Influencer Database

Loyalty Programs

Monitor

Engage

Build

Social Media Offerings

Our Social media offerings integrated across the decision journey of your customers, create

multi-dimensional positive impacts for the brand

12 groupfmg.com

People perception, kudos & areas of improvement:

• Volume of discussion• Sentiment of discussion• Opinions & underlying factors

Monitor

Your Brand … and Your Competitors

Drill down of data to gain actionable insights on:

• Products & Services• Demographics & Geos• Departments & other customer facing

aspects;

Marketing

Customer care

After Sales Support,

Retail stores

Performance of proprietary Social media properties:

• Engagement metrics & ReachApplause rateConversion Amplification ratesBrand Passion

• Response Timeframe• Performance by Content type

Status updates, QuestionsLinks, Images and Videos

Ideal first step to take in Social media - Setting stage to regulate future course of social media actions

On-going monitoring helps track the shift in customer perception and take measures

Measure progress of existing social media presence Learn how well the brand posts are received by public

Competitive comparisons provide insights on what they do to get where they are

13 groupfmg.com

Monitor & Track

Customers share experience with brand & products

Prospects enquire about brand & competitive products

Users generate unusual surge of Negative comments

Engage

Our Engagement solutions help gain control of PR crises by early detection & response, Add

more leads to sales pipeline, Identify & fulfill customer service opportunities with potential to

reduce the calls to customer care and associated costs

Group FMG

DatabaseBrand

Route / Add to CRM

(Pre-set)Guidelines / SLAs

PR Crisis

Pre-sales Queries

CS Issues

Respond

14 groupfmg.com

Build

Leads Database

Scheduled list of prospects interested in Brand & Competitive products

Benefits: Convert prospects who are

already interested in brand products and LOB

Tangible prospect details that can be added to CRM tools

Influencer Database

List of influential users (advocates and detractors) of the brand; Relationship management

Benefits: Useful for marketing campaigns

and product launches

Effective relationship management helps utilize opportunities & weather PR crises

Feedback Database

Track customer perception of ‘client specified’ aspects of new and existing products; Deep-dive analytics

Benefits: Gauge the popularity of product

over a period of time

Product enhancement by learning the hits and misses from customer standpoint

Content

Creative and Digital content for social media properties & blogs

Benefits: Refined, SEO rich contents to

attract more eyeballs, built with brand audience in mind

Logical choice of content type & social channel for wider sharing

Campaigns

Innovative Marketing campaigns and related social properties development

Benefits: Strategically optimized to turn

fans and followers into paying customers

Campaigns with clearly defined ‘exit strategies’

Loyalty Programs

Customized programs to retain the customer base and turn them into brand advocates

Benefits: Reduced cost to acquire new

customers

Analytics backed programs equipped with knowledge of what really retains the brand customers

15 groupfmg.com

Offerings blend across SM Maturity levels

Our customizable offerings to suit your vertical and existing social media presence, position

Group FMG as your preferred partner on your path to Social media excellence

Trial Phase35% of Organizations

• Brand is yet to have a process or guidelines for social media presence

• Frame Social Media Objectives, set expectations; Leverage our expertise to Monitor & Build your social media presence

Transition Phase46% of Organizations

Strategic Phase19% of Organizations

• Brand has informal process with a few guidelines it sporadically performs

• Partner with Group FMG for Insightful Monitoring , effective Engagement with your user base, Build value added social media assets

• Brand has formal process with thorough guidelines it routinely performs

• Partner with Group FMG for Insightful Monitoring , effective Engagement with skilled relationship management, Build & Converge value added social media assets

Social media Excellence

Source: Marketing Sherpa (for Distribution of organizations across Social Media Maturity levels)

groupfmg.com

Paid

Earned

Owned

Build / Restructure Social Media presence

Publication across Channels

Engagement

q

Amplification

Periodic & Strategic Analysis - Insights

Content Strategy / Development

Initial Touch Point

Group FMG Workflow

17 groupfmg.com

• Error free Analytics: Social media monitoring is increasingly automated with platforms searching for and tagging comments. The industry average accuracy rate of automated platforms is just above 60%. Our solutions incorporate the best available platforms with an accuracy rate of nearly 85%, meshed with human resources for higher scrutinization to ensure the insights you get are of highest quality and usability.

• Real-time Reporting: Staying abreast of the conversations around brand will not only help you tap new opportunities and tackle competitions, but also alerts about crises in the making. Safeguarding your brand reputation in the right time is invaluable and our real-time reports help you achieve that.

• Rapid Responsiveness: Paid, owned, and earned social media presence is most effective when it is responsive. While earned demands an exceedingly high degree of responsiveness, the impression it creates on the customer is rewarding.

• Channel Flexible: While various channels exist to host different types of social contents and conversations, no one channel will retain prominence indefinitely. Channel balance can shift rapidly and without warning. Group FMG monitors across channels above and beyond your initiatives, so that your social media presence is balanced and always up to date.

The Group FMG Advantage

18 groupfmg.com

• Our Actionable Insights vs. Better insights vs. Insights

Insight: “28% of users are unhappy about the phone you manufacture’’ – more common

Better Insight: “28% of users are unhappy about your phone, because of a specific battery problem”

Actionable Insight: “28% of users are unhappy about a battery problem in your phone; a note empathizing their trouble and guiding them to resolution might improve their customer experience and heads up! Stock your service center with new batteries of your XYZ thin smartphone model”

• Creative & Digital Contents: Group FMG is fully capable to build creative, digital contents making use of cutting edge technologies, to enrich the social experience of your customers with your owned media.

• Social Optimization: Group FMG is experienced & equipped to incorporate social media practices as a reality in your new and existing digital properties – websites, eCatalogues & mobile apps are some of them.

• Corporate Background: With more than 2 decades of experience providing niche marketing solutions including Commerce, Publishing, Digital, Mobile and consulting solutions to Fortune firms across major verticals, Group FMG is adept in understanding and delivering your requirements.

The Group FMG Advantage

19 groupfmg.com

Initial discovery process:

We understand every brand and its customers are unique and so are the requirements

Next Steps

Lets connect to understand your Business goals, objectives

and existing social footprint to uncover how social media

can contribute more to your business and customers

Initial deliverables include:

Social profiling of the brand

Competitive and Industrial benchmarks

Performance of official social media profiles

Customized social media strategy and execution plan

Other relevant resources of value to the brand

Let’s

do it

groupfmg.com20

Contact

London

90-92 Pentonville Road

London N1 9HS

United Kingdom

New York

119th Fifth Avenue

New York

NY 10003

USA

Chennai

2nd Floor, Hardy Tower

Ramanujan IT SEZ, TRIL Infopark Limited

Taramani

Chennai 600113

India

Pradeep G (pradeep.govindaraju@groupfmg.com)Group FMG (info@groupfmg.com)