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www.dialogfeed.com

Social & Ecommerce – understanding the missing link

Dialog Solutions/DialogfeedWho are we?

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Dialogfeed – division, being spun off of Dialog Solutions

Since 2012, Social software & services to optimise the websites’ social dynamic for brands and medias

Since 2008, Specialist in market research and consulting, ideas and innovation lab.

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Exclusive research

• Online quantitative survey, conducted on n=1000 persons in France (n=520) and Belgium (n=482), between the 2nd and 14th September 2013.

• Representative of the population, based on the quotas method + weighting

• Objectives:• Who buys, why and how? • To explore the links between ‘social’ and

‘online purchase’

• Results hereafter are for Belgium only

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Purchase frequency & budgetPurchase frequency Annual budget

Less than 50€

Between 50 and 100€

More than 1000€

Beween 100 and 250€

Between 250 and 500€

Between 500 and 1000€

2%

12%

14%

20%

26%

26%

Less than once a year

Every week

Every 6 to 12 months

Every 3 to 6 months

Every one to 3 months

Every month

2%

5%

13%

14%

32%

32%

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Main raisons for online purchases

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Main researches about the product

I searched information on Twitter (research)

I searched for information on Facebook (comments/posts on a brand's page for instance)

I asked for advice to my friends on Facebook or Twitter

I asked for advice on specific pages or themes on Facebook

I asked for advice to my friends directly per e-mail

I searched for blogs or thematic personal's websites

I asked for advice during a discussion

I searched for press articles

I searched for forum to find some opinions

I searched for product tests/comparisons on specialised websites

I didn't search information at all

I did a research on the Internet (Google, Yahoo!,…)

0%

3%

0%

2%

2%

4%

4%

6%

8%

11%

42%

48%

Social / opinion check is a key

part of the decision, even though criteria

vary

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Type of information about the product

Social? Yes but not everyone !

Yes i have a Twitter account

Yes i have a Facebook & Twitter account

No, I have nor a Facebook account, nor a Twitter account

Yes, I have a Facebook account

2%

13%

22%

63%

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Sharing of testimonials (public) on the Internet – have you aleady done it?

Yes, about the delivery

Yes, about the product/service, after use

Yes, about my order

No

20%

27%

28%

51%

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Opinion after purchase on Facebook/Twitter, 24% did it !

24%

76%

YesNo

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Would you be ready to make a testimonial online after purchase (if asked) ?

Yes, about the delivery

Yes, about my order

Yes, about the product/service after use

No

21%

22%

33%

59%

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And with an incentive?

No, I would not wait for anything in return, as long as I am satisfied and want to share it

No, even if no matter what advantage is always good to take

Yes, absolutely, I wouldn't do a testimonial without nothing in return

Yes maybe, I would make a testimonial more easily with something in return

12%

13%

17%

58%

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How would you do this testimonial ?

Via a tweet on Twitter

Other

Via a Facebook post on the brand's page or public status

Via a dedicated section on the website, with my social profile (pic/name via Facebook for instance)

Via a dedicated section on the website, anonymously

1%

6%

21%

25%

63%

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The influence of tweets/likes on your online purchase

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The ‘ratings & reviews’ and ‘social testimonials’ - zoom

• The ‘classical’ reviews & ratings:• Structured (note, details,…)• Anonymous

• The social testimonials (Facebook, Twitter,…):

• Free• Real profiles

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The ‘ratings & reviews’

The stars and comments are credible, we can trust them

Such opinions, if positive, can reassure me in making my choice and/or having a positive

impact on my choice

Comments, mostly positive, are attractive and make you like buying thie product or to

know more about this product/service

Such opinions, with stars and comments are useful to make a decision of purchase

5%

9%

11%

15%

27%

47%

46%

50%

51%

33%

31%

27%

13%

8%

8%

4%

4%

4%

4%

4%

Fully agree

Partially agree

Neutral

Partially disagree

Fully disagree

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Social testimonials: emerging but already interesting

Social testimonials are credible, we can trust them

Such "social" testimonials are useful to make a decision of purchase

Social testimonials, if positive, can reassure me in my choice, and/or having a positive impact on my choice

Comments, mosty positive, are attractive and make you like buying the product or to know more about the product/service

2%

9%

6%

8%

25%

32%

37%

40%

48%

38%

37%

36%

17%

12%

11%

11%

9%

9%

9%

6%

Fully agreePartially agreeNeutralPartially disagreeFully disagree

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Opinions-comments VS social testimonials – to convince the resistants Among those who are (neutral, partially disagree, fully disagree) with the equivalent affirmations on ratings & reviews, what do they think of those opinions from social media?

Make you like purchasing

Can reassure me in my choice

Useful to make the decision to purchase

Credible, we can trust them

2%

4%

3%

9%

20%

21%

28%

33%

Partially agreeFully agree

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Introduction solution dialogfeed

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What we do.

Capture social streams

Enrich

Moderate

Republish and Engage on any screen / page, in real time or not

Curate

Stream

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Brands & media use Dialogfeed to integrate social on their Website

Any many other brands

Use Case: Social TV 2.0

22One single solution for all programs, easy to use by journalists & moderators. Recognized by Twitter as great case in France.

+100%

Social engagement

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Use case: Social hub

• A simple and filtered feed of messages by theme

• A central social hub referred to in campaigns, email signatures,etc….

• Social content in many Web pages of next site through Dialogfeed

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• Make website comes to live

• Social feeds create engagement (decrease bounce rate)

• 600% increase in sales through new homepage

Use case: home page integration

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Republish the comments on social media with your articles

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• An article, posted on Facebook, generates often more engagement (comments) than on the Website

• We republish those comments (as well as for Youtube, Twitter…) et allow to write comments from the Website (social login)

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Increase the subscriptions on your social media through a clear social map and feed

• A simple and filtered feed of messages gives already an idea of the pages/account publications before registering

• This creates a central social hub referred to in campaigns, email signatures,etc….

• A map of social networks, per theme in 1-subscription click, allowing people to like/follow one or more networks without leaving the website.

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Get creative with our custom apps

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Each vote is a post/Tweet with a ‘Hashtag’ (through Twitter Web intent or Facebook Feed Dialog)

We collect the feed in real time

We send a statistics feed to allow the display or an iframe for customised visualisation

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Our management software (SaaS): highly powerful & complete

• Easily plug in Twitter, Facebook, Youtube, Linkedin, Instagrams streams

• Configure multiple widgets for curation & Streaming

• Create & send content to any widget

• Edit posts• Enrichment available (URL

previews, language, etc…)• Re-order posts• Set up publishing rules• Manage multiple roles• …

Dialogfeed is the necessary tool to make Website social

Contact !

•Alexandre Vandermeersch•+32 491 08 80 09•alexandre@dialogfeed.com•Twitter: @alexvdm•LinkedIn: /in/alexvdm•Brussels

www.dialogsolutions.com 29