online crisis management @ social media world forum
DESCRIPTION
Online Crisis Management - Case Study on BP on how they handle crisis and how they could have do it better.TRANSCRIPT
When Social Media Becomes the Message
Online Crisis Management
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Agenda
Case Study: How Crisis Struck BP
The Social Media Backslash
How BP Handles The Crisis
What They Should Have Done
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BP Oil Spill Affected Area
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The Extent of BP Oil Spill
More than 400 species at risk
71 marine mammals, mostly dolphins are killed
517 sea turtles, all of which are considered endangered, have been killed
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The Social Media Backslash
BP Logo Redesign Contest by Greenpeace• Contest Prize Amount: $200.00
• Submitted Entries:1231
Copyright © 2010 Adonai Training LLP. All rights reserved.
The Social Media Backslash
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The Social Media Backslash
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The Social Media Backslash
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How BP Handles The Crisis
$93 million on corporate advertising between April and Jul
Average $5 million a week
$3.59 million spent on Google ads in June
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BP Google Ads Spending During Oil Spill Crisis
Source: AdAge.com
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What They Should Have Done
Own up to the mistakes
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What They Should Have Done
Be more transparent
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What They Should Have Done
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What They Should Have Done
Show that you really care
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What They Should Have Done
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Take Away
Q:Do you have a digital crisis management
plan in place?
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