ocial Media

to ales

Employer Outreach Sales Training Session Ms. Angela Adrar            October 13th, 2009

Council of Governments

LINKING

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Agenda

Part IThe basics Link to Sales

9:00 am to 11:45am

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9:00 am -10:15 am

Part IIDiscuss StrategyROI and metricsGetting Buy in 

10:25 am -11:15 am

11:25 am -11:45 am

Part IIconclusionQuestionsEvaluations

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Expectations and Norms

• Open to dialogue and learning

• Better to ask than not to ask.

• Respect people and time.

• Help each other out.

• 100% engagement

• Contribute to add value

• Be Yourself.

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What is Social Media …a shift in the way we research, process, communicate and share information.

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ROTFL

SM is central to our “social grooming”         incentives, time and attention.

OLD Social Grooming:(Robin) Dunbar’s number = 150 optimum social group size

NEW Social Grooming TRENDS:

SMS acronyms, poking,  emoticons,                  status updates, 100s of followers, pics

Twitter Posts = 140 characters

Ideal You-Tube Video = 120 seconds.

Average Sales pitch: 60 seconds< INFORMATION = > Attention to go round.                    

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Don’t take my word for it.

VIDEO

# 2 Best Selling Web Marketing Book.

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What problems can Social Media

solve for my team?

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What problems can Social Media

solve for my Clients?

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SM 4 $ales Teams

#1 Internal Communication

#2 Knowledge Sharing and Collaboration

#3 Connecting Sales Reps and Experts

#4 Mapping Client Needs/Values

#5 To work Smarter and be Prepared

08/08

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Explore Prospective Clients Promotions    

Build loyalty    Move leads Pipeline Conceptual Selling  Manage Knowledge

Internally Benchmark Competition Gain Visibility  Share Manage Knowledge 

Findability         Polls and Surveys

Collaborate Map Research

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Founded in 1961

“They can take actions via our advocacy network, donate, get RSS feeds, post banners on their social pages, view WWF videos and photos, and start discussions. We also invite them to take polls and comment on our stories so we can learn about what they find relevant and important.”              --  Sarah Desilets, Social Networking Outreach

http://mashable.com/2009/06/24/wwf-profile/ 

World’s largest environmental charity organization

NGOs are harnessing the Power ofUser-Generated Content.

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Congress is harnessing the Power of micro-blogging.

158 members of Congress Twitter (60% GOP)

[DON’T]Sort

of

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In Social Media…”All products are like tampons. People don’t want to hear about them.”

– Josh Bernoff

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Will you DANCE?

Traditional Sales Strategy

Social Media Sales Strategy

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Social Media Action Plan Worksheet Exercise10-15 minutes

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Communicate about communicating and communicate about not communicating too. Once you have your strategy build your online legacy internally or externally, react fast,

and don’t be afraid to

accept the dance, Experiment moderately and make changes where needed. You’ll have fun too.

Conclusion    

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Thank you for your time.Questions???

USBs/EvaluationsContact :  Angela Adrar dancingsparrow@gmail.comFind me on LinkedInTwitter: DancingSparrow