progressive sealing social media for sales

How Social Media is Turning Sales and Marketing Upside-down

With Shane Gibson@shanegibson

@ShaneGibson Socialized.me

“I think that’s going

to break.”


“The Customer Owns Your Brand”


900 million


150 Million


300 million updates/day


3Billion Views/Day


Return on Investment


“It’s not about B2B or B2C it is really about person to person.”


“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”


The Reverse Drip


Rules of Engagement

#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent


Who blogs anyway?


Islands


Ecosystem


Social media

marketing is about LISTENING


Business Intelligence

•Search.Twitter.com

•Google Alerts Google.com/alerts

•Linkedin.com/signal

•Blogsearch.Google.com

•Viralheat.com

•Tweetreach.com


What Platforms?

Blogs


@cforbesoklahoma


Getting Sociable!


Launch Plan1. Identify Your Goal

2. Identify Your Target Audience and your Nanotribes

3. Pick the Right Platforms

4. Map out Social Etiquette and Policy (Rules and Tools Training)

5. Implement Listening and Engagement Strategy

6. Know Core Pains, Dreams and Goals

7. Uniquely Communicate Solutions Mixing Marketing and Community


ResourcesSlides and links: http://socialized.me/sociableps Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me Twitter:@Socializedteam

progressive sealing social media for sales

Business

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twitter

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