paul marsden - social commerce. turning social media into social sales
DESCRIPTION
Discover why the future of social media is not about interactions but about transactions, and get an exclusive preview of insights from dr. Marsden's forthcoming book 'The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales'.TRANSCRIPT
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DOES MY BUTT LOOK BIG IN THIS?USING SOCIAL UTILITY TO TURN
SOCIAL MEDIA INTO SOCIAL SALES
MEDIA TRENDS: SOCIAL MEDIA
DR PAUL MARSDENSYZYGY
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SOCIAL MEDIA REVOLUTION
its just media
Get over it
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TELEPHONE DID NOT KILL THE MOVIE STAR
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“IF I HAD TO GUESS SOCIAL COMMERCE IS THE NEXT AREA TO
REALLY BLOW UP” MARK ZUCKERBERG
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MIND THE PERCEPTION GAP
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MIND THE PERCEPTION GAP
DEALS
SHOPPING
READ USER REVIEWS
GENERAL INFO
EXCLUSIVE INFO
NEW PRODUCT INFO
SHARE OPINION
CUSTOMER SERVICE
PARTICIPATE IN EVENTS
FEEL CONNECTED
SUBMIT PRODUCT IDEAS
BE PART OF A COMMUNITY
NEW PRODUCT INFO
GENERAL INFO
SHARE OPINION
EXCLUSIVE INFO
READ USER REVIEWS
FEEL CONNECTED
CUSTOMER SERVICE
SUBMIT PRODUCT IDEAS
BE PART OF A COMMUNITY
PARTICIPATE IN EVENTS
SHOPPING
DEALS
WHAT FANS WANT(in order of priority)
WHAT BRANDS THINK FANS WANT (in order of priority)
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SOCIAL UTILITY
Social utility (noun)1. Helping people solve problems socially2. Helping people solve social problems
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“DOES MY BUTT LOOK BIG IN THIS?”
SOCIAL UTILITY: Solving problems socially...
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SOCIAL INTELLIGENCEA wise man learns from the experience
of others, a fool by his own
SOCIAL UTILITY: Solving problems socially...
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SOCIAL UTILITY: Solving problems socially...
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SOCIAL UTILITY: Solving social problems...
SOCIAL STATUS
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SOCIAL UTILITY: Solving social problems...
SOCIAL STATUS
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SOCIAL UTILITY: Solving social problems...
SOCIAL BONDING
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SOCIAL UTILITY: Solving social problems...
SOCIAL BONDING
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SOCIAL UTILITY: Solving social problems...
SOCIAL BONDING
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SOCIAL BONDING
SOCIAL UTILITY: Solving social problems...
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SOCIAL UTILITY: Solving social problems...
SOCIAL BONDING
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SOCIAL UTILITYusing social media to help people solve
problems socially and solve social problems
social intelligence
social status
social bonding
$$$$$$ SOCIAL SALES $$$$$$
SUMMARY
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The future of social media is social utility