coms305: media organisations and professionals
DESCRIPTION
A 300-level lecture on media organisations and professonals, as part of a course on media and social change.TRANSCRIPT
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Media Organization/s
Political and economic factors•What makes the media?– Cruise threatening to pull MI3 ads for
South Park critique
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Media Organizations
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Media Organization/s
Different perspectives on media organisation/s•Liberal pluralist•Political economic
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Media Perspectives
Liberal Pluralist perspective•News workers “gather” the news•It is something that is seen as pre-existent
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Media Perspectives
Liberal Pluralist perspective•Free market… free news media
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Media Perspectives
Liberal Pluralist perspective“All the News That’s
Fit to Print”
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Media Perspectives
Political Economic perspective•The media are linked to economics in society
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Media Perspectives
Political Economic perspective•The media are linked to economics in society
– Global economic relations
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Media Perspectives
Political Economic perspective•Dominant ideas are those of ruling class (see interview part 2)
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Media Perspectives
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Media Perspectives
Political Economic perspective•Manipulative Model– Media barons are seen as
having direct control over content
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Media Perspectives
Political Economic perspective•Structuralist Model– Capitalism itself…news is a commodity– Advertising power increases
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Media Perspectives
All perspectives •Acknowledge the media’s importance in democratic and totalitarian societies
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Media Organization/s
Conventions•Practices or techniques widely used in a field
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Media Organization/s
Roles and socialization•Built upon history and tradition•What is expected of you…
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Media Organization/s
Journalism as an honorable (and dangerous) profession
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Media Organization/s
Breaking conventions... or creating new ones?
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Media Organization/s
News routines•“[P]atterned, routinized, repeated practices and forms that media workers use to do their jobs.”– Beats– Source
relationships
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Media Organization/s
Routines•Time•Budget•Visual reliance•Audience maintenance
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Media Organization/s
Values•Unambiguity (clarity of event)•Meaningfulness (cultural proximity)•Consonance (predictability)
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Media Organization/s
Newsworthiness•Socially constructed•Reflects only a portion of society
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Media Organization/sGatekeeping•Editor selections– Tension between advocacy and
detachment
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Media Organization/sWhat are the structures behind bloggers?
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Media Organization/s
Objectivity•Separation of fact and value
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Media Organization/s
Six key practices of objectivity
1.Maintaining political neutrality
2.Observing prevailing standards of decency and good taste
3.Using documentary reporting practices, relying on physical evidence
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Media Organization/s
Six key practices of objectivity
4. Using standardized formats to package the news
5. Training reporters as generalists instead of specialists
6. Using editorial review to enforce these methods
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Media Organization/s
We accept certain levels of “non-objective” opinion•And counter with our own...
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Media Organization/s
What norms exist for Jon Stewart? • Constant cynicism?
(see part 3 of Frontline)
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Media Organization/s
The perpetual importance of media is that they operate as a conduit for governments and elite interests
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Media Organization/s
Hegemony•News content helps to recruit and maintain support for attitudes that support dominant groups•Not conscious or deliberate
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Media Organization/s
Which voices are allowed in?
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Media Organization/s
Alternative voices•Allows for APPARENT debate•Doesn’t shift status quo– Who’s listening?
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Media Organization/s
What about minorities?•Pakeha frame?