E L I Z A B E T H LU D E M A N NI N F O S E RV I C E S L I B RA R I A N

SOCIAL MEDIA FOR JOBSEEKERS

TODAY’S WORKSHOP GOALS

• Explore 3 different social networks:• Facebook• Twitter• LinkedIn

• See examples of how to utilize the following aspects:• Profile• Connections/Network• Adding Content• Engagement

• Learn how to find job opportunities

Facebook: put on your public internet face

Twitter: join the professional conversation

LinkedIn: dig deep as a job seeker

FACEBOOK: PROFILE

• Use privacy settings to limit what others can see and demonstrate that you are internet savvy.• About section can

include work, education, contact information• Check how your profile

looks to other people:

FACEBOOK: CONNECTIONS

• Connect with friends• Like organizations• Companies,

professional associations, alumni networks

• Join groups

FACEBOOK: CONTENT & ENGAGEMENT

• Adding content:• Posts to your wall—

who can see them?• Industry-related

content:

• Further engagement• Following content

from organizations—like, comment, ask questions, tag them

FACEBOOK: FINDING OPPORTUNITIES

• Target companies• The Social Jobs Partnership: https://

www.facebook.com/socialjobs?fref=ts• Jobs in Chicago group:

https://www.facebook.com/groups/160814830702504/• Jobs in Chicago community:

https://www.facebook.com/Jobs-in-Chicago-581437451893792/

TWITTER: PROFILE

• Choose your @name wisely

• Your 160-character bio • Can be a

professional tagline• Fill it with industry-

specific keywords• Website: link to

your online portfolio or LinkedIn profile

TWITTER: CONNECTIONS

• Follow people, companies, organizations• Create lists to organize people you follow:

TWITTER: CONTENT

• Posts: value-added content, with links

• Join conversations around #hashtags

• Retweet relevant content from others in your industry

TWITTER: FURTHER ENGAGEMENT

• @reply: start a tweet with a mention of a profile so they’ll see it • It will also show up to those who follow both of you

• .@reply: put a period (or anything) in front of the @ so that all of your followers will still see the tweet• Embed someone’s tweet and comment on it.

TWITTER: FINDING OPPORTUNITIES

• Twitter advanced search: https://twitter.com/search-advanced?lang=en• Example:• #jobs • Near Arlington

Heights, IL• In the last week

TWITTER: FINDING OPPORTUNITIES

• Follow hashtags• #jobs, #hiring, #jobopening, #joblisting• Save searches

• Follow “social recruiters” like • @Chicago__Jobs

• Find aggregators to follow at careerarc.com• @tmj_chi_retail for Chicago Retail Jobs• @tmj_chi_acct for Chicago Accounting Jobs

• Subscribe to a curated list of tweeters who tweet job listings: https://twitter.com/jobhuntorg/lists/job-listings

LINKED IN: PROFILE• Add a picture, headline, and summary• Tell your professional story• Every word is searchable!

• Personalize your URL• Add rich media to show examples of your work

Note: when you hover over your profile URL, a settings icon appears, allowing you to change the URL and your public profile settings.

LINKED IN: CONNECTIONS

• LinkedIn can search through your e-mail address book to suggest connections• LinkedIn will send you

suggestions of people you may know• Join a LinkedIn group• Join groups in an industry that

interests you• Creates more connections

• Look at your “2nd degree” connections

LINKED IN: CONTENT & ENGAGEMENT

Adding Content• Strictly professional• More of a place for

individuals rather than companies

Engagement• What happens when

you view someone’s profile:

LINKED IN: FINDING OPPORTUNITIES

• Use the jobs tab to search for opportunities posted on LinkedIn:

• Use filters on the left side to narrow your results:

LINKED IN: FINDING OPPORTUNITIES

• Apply now to use your LinkedIn profile as part of your application• See the job poster and contact them via

LinkedIn

• All job activity is private