Social media for HR and professional development

CIPDKettering

4th Feb 2010

Susi O’Neill, digital consultant

Alec McPhedran, Skills Channel TV

Tonight’s presentation1. Susi O’NeillIntroduction to social media for HR

2. Alec McPhedranSocial media policy and skills

3. Group workshopDiscussion on issues raised + feedback

About me Digital content producer, online marketer &

website manager since 2000 Digital strategy consultant –growing businesses

online through strategic planning and marketing Specialise in media industries moving to online

economy, multimedia content and e-marketing Founded CreativeNottingham.com, new blog for

creatives in Nottingham Trained as a musician, toured Europe with many

alternative bands A leading UK theremin player, many TV

appearances & recently 4th plinth, Trafalgar Square

Introduction to social media for HR

1. What is social media?2. Social media for

engagement3. Personal branding and

online networking4. HR & legal implications5. Recruitment case studies

Don Tapscott, Corporate Behaviour

Author of Wikinomics, video on YouTube

What is social media?

Defining social media

Using web tools to transform

1-to-1 to 1-to-many

conversations

Links with...

User-generated content (UGC)

Links with...

Web 2.0 (software for sharing)

...or as Tim Berners-Lee calls it

“a piece of jargon”

Isn’t the web inherently social?

Usenet Newsgroup, established 1981 (now

Google Groups)

Isn’t the web inherently social?

Google Wave, collaborative

communication tool, launched

Sept 2009

Types of social media: blogs Over 1.4 million new blog posts every day

22 of 100 most popular websites are blogs

51% of blog readers shop online

Types of social media: social networks Facebook 4th most populous nation with 350m users & 700,000 business pages LinkedIn: 50m users Used by 2/3 people in world 4th most popular online activity (more than email) Time online growing at 3x rate of other activities

Types of social media: sharing media13 hours of footage uploaded to YouTube every second

100M YouTube videos viewed daily

50 billion photos on top 5 photo sharing sites

3M photos uploaded daily to Flickr

Types of social media: micro-blogging

Real-time status updates now appear as Google search results

3M Tweets per day on Twitter

1.2M people ‘follow’ @stephenfry

Using social media for business

Marketing

Engagement Research

Your customers are talking about you

So help them out

Personal branding

Build & invest in your network Own your brand URLs Create a consistent avatar Build an ‘evergreen cache’ Be personal & personable

Social networking success strategies

Set your goals – what can you achieve? Seed and share – be an expert Add value – share knowledge & ideas Have fun – be social, make connections Value your time – moderate & measure

When social networking goes wrong

the twitter v FedEx saga

HR & legal: How much is too much?

What not to do...

Respect boundaries (and employment law)!

HR & legal: social monitoring 53% use social networking sites to research candidates

Sources: 43% search engines, 12% Facebook, 12% LinkedIn, 3% search blogs, 4% Twitter

70% rejected applicant based solely on his or her online info

Candidate lied about qualifications – 38%; * Candidate showed poor communication skills – 31%; * Candidate made discriminatory comments – 13%; * Candidate posted content about them drinking or using drugs – 10%; * Candidate posted provocative or inappropriate photos/info – 9%; * Candidate bad-mouthed previous employer, co-workers, clients – 9%; * Candidate shared confidential information from previous employer – 8%

86% said a positive digital identity can have a favourable impact

Sources: CareerBuilder.co.uk and Microsoft 2010

Social media in HR

RSM McGladrey USA Accountants:Corporate blog, CSR blog, YouTube recruitment channel and Facebook group, B2B Twitter

Social media in HR

Five core values:

HR & legal Putting out a ‘shingle’ obliges you to respond Plan social media strategically, manage responsibly ‘Mow the lawn’ in your spaces Be careful how you monitor employee behaviours Create policies that balance business and personal needs

Thank you.

Contact Me:

susi@digitalconsultant.co.uk

Tel: 07981 222799WTwitter: @susioneillSkype: susi.oneill

web/blog: www.digitalconsultant.co.uk

Group discussion

1) What are the opportunities and risks for managing social media in your organisation?

2) Which tools and approaches could you introduce?