Social Media for Business

Why Bother?

• Online Marketing

& Social Media Specialist

• Provides training to businesses on how to use social media and Google marketing apps

• Showing how to engage & promote online to customer base

Intro to Chris Wood

1. Here to stay – use will only increase

2. Complements Networking

3. Don’t Get Left Behind – Competitors Are / Will Be Using It

Why?

• Who is using it? Success?

• Looking to increase usage?

• Decreasing other forms of marketing?

Social Media complements not replaces Traditional Marketing

- Although may reduce those activities not working as well

Usage So Far?

• Over half population using social media

• Primarily - 34m

• Twitter /LinkedIn – 10m

• 91% of 16-24 age group are active users of social media, with 18% of over-65s socialising online

• For 16-24 age group - as they go in to the workplace the use of social media will only increase

• May no longer use email!!

UK Stats

Watch this video by Socialnomics:

– E.g. No. of Facebook members equivalent of 3rd largest country

Worldwide Usage

How Being Used

• LinkedIn usage quadrupled in last 3 years • Over 225 million users

• To many in business – makes the most sense

• Keep in touch online, with those met offline

• Status Updates - keep your connections up to date

• Message – email connections with our their email address!

• Groups – promote expertise – stand out!!

Complements Networking

• East Devon Business Club on

@EastDevonBC

• Consider using #tags - #EastDevonBC for more online reach

• Along with #Honiton, #Exeter etc

• Competitors Are / Will Be – hear that more and more as reason why people attend courses

• Google likes social media

• Another reason why use is on the increase • One way to fight back against Panda updates

• Younger generation growing up with social media

as part of their every day! • Usage increasing on smart phones/tablets

Don’t Get Left Behind

ROI

• New Opportunities • Opens Doors • Collaborations

• Research / Keeping Up To

Date

• Building Brand Promote As Expert –

Builds Trust

• Cost Savings Recruitment Traditional

Marketing reduction spend

• New Leads / Sales

• Upsell / Cross Sell

• Time & Effort – at least 1 to 2hrs a week

• Not likely to be a quick win – need to go for mid-long term benefit

• Lack of how to knowledge in using

social media (takes time to learn)

All Sounds Great – What Are the Drawbacks?

1. Onsite Training (plus Strategy / Audit options)

2. Training Courses

3. Outsource – Have It Managed

Contact Details:

• Chris@qsocialmedia.co.uk

• @qchriswood

• www.linkedin/in/qchriswood

Here’s Where We Come In

Q & A