social media: why bother?
DESCRIPTION
Social media is revolutionizing the way we communicate. More and more, investors are going online for their information. Companies need to adapt and be where these audiences are. Check out this presentation to discover social media strategies and tactics that will help your Company connect with current and potential retail investors.TRANSCRIPT
Social MediaWhy bother?
50% of investors with $1M+ in
assets are on social media
77% of the nation’s fastest growing companies
are now incorporating social media
8 out of 10 companies are talked about on Twitter
40m tweets on average per day
3.5 million tweets will be sent across Twitter in the next hour
social media movement
80% of companies use social
media for recruitmentthere are over 200,000,000 blogs
Facebook added 200M
users in less than a year
your audience
is onlineof financial services professionals under 50 are using social
media
85%
Have a plan
Determine your objectives
Identify your audience
Select the right platform
Measure/Evaluate
Key tools and networks
social networks vs. social media
1382% growth rate
to interact with stakeholders
in real time
Bit.ly to measure
#Hashtags to organize
Push content and follow
YouTube
680,750 = average views per
corporate video
to facilitate imbedding and
sharing of content
Easily embed on blogs, wikis
and websites
Amplification effect
Slideshare
90 million page views per
month
to facilitate imbedding and
sharing of content
Tag presentations to show
up in search results
Create slidecasts
403 million users worldwide
To bring together
stakeholder groups
Highlight community
involvement
Create discussion threads to
answer FAQs
Google search results
connect and share info
Build profile of talent
Join industry groups
Include twitter, stock ticker
and blog + news feeds
Corporate Blog
to develop a more personal
voice for the company or a
particular executive
provide additional colour
Multimedia capabilities
SEO and keyword integration
RSS feed
Waggle
TSX backed online
community
Directly connect with retail
investors
FREE to use
Links to TMXmoney
Monitor and Measure
• Subscribe to industry groups
• Monitor what your competitors are doing
• Sign up for daily keyword searches – Social
Mention, Nutshell Daily, Google alerts
• Google Analytics to monitor increases in traffic
Thank you.
Sarah ZupnikBusiness Development + Marketing
TMX Equicom
416-815-0700 ext. 263