social media and research leadership
TRANSCRIPT
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USING SOCIAL MEDIA TO COMMUNICATE YOUR RESEARCH
ASSOCIATE PROFESSOR TIM CROWEMS SUSIE MACFARLANE
SCHOOL OF EXERCISE & NUTRITION SCIENCES, DEAKIN UNIVERSITY
Australian Nutrition Promotion Leadership
C-PAN, Deakin University
8-9 December 2014
#ANPL14
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4 trends
#1 Networked communication
#2 Information speed and volume
#3 Participation and engagement
#4 Digital reputation and the trust economy
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Twitter- Web 2.0 - participation and accountability- Information sharing and social network
Tweets- messages of < 140 characters- Your tweets are seen by your followers or those following a hashtag you use- Text only, or may contain links, images and video
Reach- 284m active users- 500 million tweets are sent per day- 1.6b search queries / day- In the top 10 most visited websites
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Reach and growth
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Reach and growth
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Twitter accounts
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Uses of Twitter
Follow key researchers in my field
Follow key journals in my field
Follow important granting bodies who tweet important news before it is disseminated
Set up a Twitter account for a SIG I run
Tweet papers to others who may be interested
Tweet live conference updates
Retweet to share interesting findings and events; also builds networks
Support others starting in Twitter with mentions and RTs
By @KylieBall3
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Cross promotion
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Advocacy and promotion
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Advocacy and promotion
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Collaboration + recognition
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Engagement & awareness
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Event promotion
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Conference tweeting
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eMentoring and promoting others
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eMentoring and promoting others
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Humour
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Recruitment & employment
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Research recruitment
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Research dissemination
• Over 10,000 scholarly tweets / day
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Citations
STUDY
• 3208 Tweets mentioned 286 articles between 2008 - 2011
• Most tweets were posted in first 2 days after publication
Eysenbach, G. (2011). Can tweets predict citations, Journal of Medical Internet Research, 13(4)
Highly tweeted articles were 11 times more likely to be highly cited than less-
tweeted articles
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Changing ideas of “Impact”
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What are your thoughts about Twitter?
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Twitter fears
"I don’t have time”
“There’s too much information”
The breakfast problem
“People will think I am an idiot / narcissistic / not working”
“I don’t want to tell the world what I am doing”
“What if I make a mistake?”
“I don’t understand all this RT @ # business”
… others?
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Purpose
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Community
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http://ollieglass.com/blog/
Personal Learning Network
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Twitter strategies
1. Jump in and learn for a while
2. Decide who and what you are
3. Read Twitter rules, observe etiquette
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Twitter strategies
1. Jump in and learn for a while
2. Decide who and what you are
3. Read Twitter rules, observe etiquette
4. Follow people + topics that interest you
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PhD on Twitter
Search #hdrchat#phdchat
Follow @thesiswhisperer@researchwhisper
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Twitter strategies
1. Jump in and learn for a while
2. Decide who and what you are
3. Read Twitter rules, observe etiquette
4. Follow people + topics that interest you
5. Share generously and be respectful
6. Use social media mindfully
7. Use the right tools
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Tools: Tweetdeck
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Feeling better connected
Self-reported benefits of using Social Media
• Connecting and establishing networks (other academics, public and groups outside universities)
• Promoting openness and sharing of information
• Publicising and developing their research
• Giving and receiving support
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www.canberra.edu.au/faculties/arts-design/attachments/pdf/n-and-mrc/Feeling-Better-Connected-report-final.pdf
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Why Blog?
Motivation and
progress tracking
Research diary
Publicity
Practice for a career
Academic networking
Social networking
Discussion
Digital profile – CV
building
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Blogs are Good Digital Scholarship
• Disseminate from Day One
• Attracts other experts
• “Open” is king
• Your digital profile established
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Blogs in Research
• Stimulate discussion on a theme
• Bring attention to your publications
• Share information among peers
• Blog to a community
• Team blogging
• Recreational as well as academic
• Outreach to broaden science communication
• Communicate with your subjects/public
• Develope your personal profile
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Creating a Blog
1. Look at other blogs
2. Choose a platformwww.udemy.com/blog/best-blogging-platform/
3. Can also use institution or LinkedIn platform
4. Create and customise
5. Start posting!
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Blog Qualities
• Often personal or subjective writing style
• Generally informal and conversational tone
• Brevity – short, to the point posts
• Links
• Images
• Ability for readers to leave comments
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www.deakinnutrition.wordpress.com
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Blog by Jacquie Tran: Deakin PHD student
http://phdblog.jacquietran.com/
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www.thinkingnutrition.com.au
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Tips for a Successful Blog
• Have a focus
• Make it personal
• Ask questions of your audience
• Engage with your community
• Comment on other people’s blogs
• Use lots of pictures and videos
• Choose an update schedule and stick to it
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Altmetrics
Measure the “impact” of a piece of research by counting the number of times that it’s
mentioned in tweets, Facebook pages, blogs, on YouTube, and in news media
www.altmetric.com/bookmarklet.php
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Think about your Academic Profile
• Everything you write in a public blog can be seen by anyone
• Think carefully about what information you want in the public domain
• Does the information you are sharing belong to you?
• Ask advice of your supervisor / team / collaborators before blogging
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Professional Profile
• A digital presence that you control (Google yourself!)
• Creates a clear picture of your skills and experience
• Connect to others in your field to keep in touch
• Join professional groups including your Alumni
• Upload articles and posts
• Post changes to your employment status
• Post your publications, awards, achievements
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ResearchGate: Facebook for Scientists
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Researchgate
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Researchgate
Dissemination
• Immediately share your papers, conference presentations
• Publish results and ideas for feedback
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Researchgate
Discover
• Follow others’ research: findings + trends
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Social media in research projects
Q. Does your team possess expertise in social media?
Q. Have you developed a social media strategy?
Q. Is the target individual, policy or population level change?
Q. Who are the stakeholders at each phase of the project and how do you reach them?
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Dissemination
Data collection
Partnerships, recruitment or stakeholder engagement
Support and Funding
Research planning
Project Management
“What is important (for us to research)?”
“Support this important work”
“We would like to work with you”
Contribute and participate (or recruit help)
Internal communications, Reference group
“This is what we found”
Translation “This is what you can do”
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Social media skills development
## Put framework here ##
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Discussion
Identify one action you would like to take in the next week to develop your
social media activity or skills
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Advanced: develop your voice
Build partnerships
Mentor others
Lead thinking
Demand action
Celebrate and encourage change
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Advanced: Leadership
eMentoring HDR students and ECRs
Promote others’ research
Generate debate to raise awareness
Hold a Tweetchat
Curate Twitter listse.g. twitter.com/susie_mac/lists/food-nutrition-health
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Advanced: Advocacy
eMentoring HDR students
Promote others’ research
Generate debate to raise awareness
Curate Twitter lists
Hold a Tweetchat