business and social media presentation to leadership knoxville
TRANSCRIPT
Hi, I’m Gavin
Social Media Manager@gavinbaker
gbake.com
10 28 09 // #LKSM101Business and Social Media
Gavin BakerRuby Tuesday, [email protected]
INTERACTIVE
BACKGROUND
• Founded in 1972
• 901 Locations Worldwide
• 845 US locations (672 Company Owned)
• 140+ million guests each year
• Largest Stadium in North America - 107,282 seats
• Annual Ruby Tuesday guests would fill 1,301X
LOCATIONS
METHOD
Awareness TrafficEngagement
MENTIONS EVERY MINUTE
• twitter search result page
• yelp mentions
849 MEMORIES
1,000’S OF OCCASIONS
Education
• social media cheat sheet
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gavinbaker / gbake.com /
LISTENING
Social media enables word of mouthon steroids
THEY TALK ABOUT..
What they ate/drank
THEY TALK ABOUT..
What they ate/drank
If they are coming/going
THEY TALK ABOUT..
What they ate/drank
If they are coming/going
If they had great/poor service
THEY TALK ABOUT..
What they ate/drank
If they are coming/going
If they had great/poor service
If their server is/was attractive/ugly
THEY TALK ABOUT..
RESPONSE
“As companies accelerate their social support efforts, responding to customers in public reinforces the behavior of complaining to
everyone they know” - Jeremiah Owyang, Altimeter Group
ORGANIZED
“Social media lands in the hands of communications in 50-60% of companies, 25% put it in marketing, and in the rest it's wherever
the original evangelist works."-Andy Sernovitz, GasPedal
VS.
REFERENCES
• http://en.wikipedia.org/wiki/List_of_stadiums_by_capacity
• http://www.flickr.com/photos/alish863psu/3074250291
• David Armano - http://www.flickr.com/photos/7855449@
• http://www.flickr.com/photos/54732467@N00/591447706/sizes/o/
• http://www.flickr.com/photos/d_vdm/1599857462/sizes/o/
• Emarketer - http://emarketer.com/article.aspx?R=1007349
Thanks, ask away!
Social Media Manager@gavinbaker
gbake.com
Gavin BakerRuby Tuesday, [email protected]
facebook.com/rubytuesday
10 28 09 // #LKSM101Business and Social Media