leadership and social media
DESCRIPTION
I was asked to speak at the YMCA Leadership Summit on how to utilize and leverage social media within the YMCA.TRANSCRIPT
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Leadership and Social MediaYMCAJon Bausman
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What are we going to talk about?• Who is this guy and why is he talking?• What is social media?• How has it changed things?• How can I use it for the YMCA?• How can I use it personally?
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Who is this guy and why is he talking?
• Marketing Communications and Entrepreneurship
• MBA• Worked 2 years in retail• Social Media “Expert”• Intercollegiate YMCA
Board Member• I too think it’s fun to
stay at the YMCA
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What is social media?
so·cial me·di·a – media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques...
In English, it is the dynamic exchange of information and user content.
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How has it changed things?What is the significance of these images?
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How can I use it for the YMCA?
Transformational• Communicate what
you do for the community• Video, Pictures, Stories• User-Generated Content• Learn from “TOMS”
• Check-In Challenge• Foursquare in with their
goals and progress
• QR Codes• Scan and Fan
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How can I use it for the YMCA?
Transactional• Membership Retention• Feedback and Complaints –
Keep Transformational Coming• Customized Tabs with Flyers
and Discounts – Referral Discount
• Recruiting• Who will know better than your
members?• Unique Data – Make them
“like” your page
• The power of Facebook ads
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How can I use it personally?
• The Holy Trinity• Facebook, Twitter and LinkedIn
• Boost your SEO with pictures and video named and tagged correctly
• Have fun with it!
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Questions?
Let’s stay connected:
Jon Bausman