social donor management for jsea conference
TRANSCRIPT
Social Donor Management
Dear Ms. Daly,
Boston College High School is the educational foundation of my whole adult life – it presented me opportunities that I did not imagine and taught me the importance of compassion, responsibility, honest and truth. To be a man for others….perhaps the greatest challenge of all in life.
Kindest Regards, David ’86Head of Mergers & AcquisitionsVenture Capital Company
What Would You Do?
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Fundraising shouldn’t look like this
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>80% of donor management records have
inaccurate or incomplete career data*
*EverTrue analysis; accurate and complete career data defined as current title, company and industry
is the Social Graph
*Credit: LinkedIn Marketing
is the is the Professional Graph
The Mobile Wave
Entertainment
Commerce
Transportation
Small Businesses
Real Estate
1990s Today
Advancement
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Social Donor Management
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Traditional Donor Segmentation
Engagement
AgeReal estate assetsWealth screening Other giving
Class LeadershipReunion AttendanceEvent AttendanceOther Volunteerism
Engagement + Capacity
The Donor Graph
Engagement
LinkedIn Members Are More Likely to Give*…
*represents EverTrue analysis of $3 billion of giving history
Who are these people?Do they give?Should they give?
More Likes = More Giving
*represents EverTrue analysis of $3 billion of giving history
The More You “Like”…
BC High’s Most Socially Engaged Fans
Steve Durant, BC High ‘71 (24 likes)
David Lopes
BC High ’86
Head of M&A
Orient Capital
Paris
In action at Loyola High School of Los Angeles
Successful entrepreneurEngaged on social mediaNon-donor
In Action at Boston University
11 Rated Prospects
$1.7 million pipeline value
In Action at Williams College
11 Rated Prospects
7 Rated Prospects, 20 lapsed donors…
In Action at MIT
13 Rated Prospects…15 lapsed donors
Social Donor Management at BU
>1,400Rated, Socially Engaged, Unassigned Prospects
>14,000Socially Engaged Non-Donors
Think Outside Your Database