legislative gotv digital, mobile
DESCRIPTION
TRANSCRIPT
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Online Advertising
Mobile Advertising
Mobile Website
Text Messaging
Mobile Apps
QR Codes
Overview
New Media in Campaigns
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Not Traditional Media vs. New Media
30% of people don’t have a landline phone 35% of people don’t watch live TVNewspapers struggling in print form Online/Mobile/TabletsRadio
Overall Marketing Strategy
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Online Advertising
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Online Advertising
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Does it Work?
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Mobile Web Sites
Mobile web sites are not simply a candidate’s regular website “shrunk down” so the user needs a magnifying glass to read it.
If potential voters need to work too hard to find your information, they will miss your valuable message.
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Mobile Stats
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Text Messaging
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Conduct non-intrusive surveys (e.g.. Are you registered to vote yet? What zip code are you in?)
GOTV in November 2012
Micro Donations
Send reminder messages about the cutoff dates for voter registration and link to registration forms
Voter absentee reminders
Invite people to campaign events in their area code
Conduct polls/surveys
Find out what constituents are thinking
300 million Americans have cell phones and send about 4.3 billion text messages every day.
Text Messaging
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2000 – Websites2002 – Email Campaigns 2004 – Online Donations2006 – Viral YouTube Videos2008 – Facebook 2010 – Twitter and Text Messaging2012 – Mobile Apps
The Goal: Collect data for Get Out The Vote
(GOTV) and build momentum.
Mobile Apps
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Who is On Mobile?
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What Does a Mobile App Do?
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Goals of a Mobile App
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Goals of a Mobile App
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Rewards and Badges
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Connect All Of Your Marketing
Connect all of your marketing together to execute a call to action. By using a Quick Response (QR) code, you can take supporters from the offline world (debates, rallies, speeches, direct mail, TV commercials, newspaper ads) to the online world (website, social media sites, mobile app) where they can take that desired action you want them to – download the mobile app, vote, make a donation, get involved.
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Cami ZimmerPresidentCampaign Touch952-239-9822 [email protected]
www.campaigntouch.com Twitter: @campaigntouch
Thank you!