snowplow at da hub emerging technology showcase
TRANSCRIPT
Digital event data is rich, behavioural data
• Becomes more interesting as we do more through digital channels
Packaged solutions (GA and Adobe) do a poor job of enabling us to do everything we want with digital event data
• One size fits all (and that size has been built for online retailers and publishers)
• data schemas (page views, transactions, conversions, shares)
• data processing (sessionization)
• UI / visualisations / reporting
• APIs
• Silo’d: hard to join with other data
• Limited sources of data (web and mobile)
• Slow. Cannot act on the data as it is coming in
4. Answer any question!
• All your digital event data in your own data warehouse
• Join your data to any other data set
• You pick the processing logic
• Plug in any analytics tool to mine, visualise and socialise data across your organisation
5. Evolve your analytics with your business
• As your business questions evolve
• As your business (and products) evolve
6. Act on your data in real-time
• Optimize content / products surfaced
• Real-time optimisation of ad bidding / buying
• Intervene in user journeys e.g. with targeted offers
And…• Snowplow is open source
• Free
• You own your data
• You own the intelligence on that data
• Scalable
• Lots of users tracking 100M events per day +
Find out more!
Talk to me!Demo room
Bar Rest of DA Hub
Talk to our users!London Meetup next week
Tel-Aviv meetup July Other meetups in Berlin, Amsterdam,
Copenhagen, Budapest, New York, San Francisco,
Boston